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Cubeyou Social Market Research Overview
This document describes a company that provides social media market research reports using data from over 140 million social media users. It offers Express Intelligence Reports that answer common business questions around customer intelligence, segmentation analysis, brand positioning, media planning, content strategy, and marketing opportunities. These reports can be delivered within 3 days and cost $5,000-$10,000, much less than traditional market research methods. The company uses predictive algorithms to convert vast social media data into actionable insights for businesses.
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Similar to Cubeyou Social Market Research Overview
Cubeyou Social Market Research Overview
- 1. MARKET RESEARCH INTHE SOCIAL MEDIA AGE The right data for the right business decisions
- 2.
- 3. WHO WE ARE EXPERIENCE_morethan 5 years working with social data PRESENCE_offices in 2 continents, 100+ customer worldwide, $ 6M financing secured TEAM_phd, professors and data scientists specialized in psychology, statistics and math INNOVATION_multiple patent pending algorithms, 3 years of data mining and 140 million social customers’ interactions traced
- 4. MISSION OUR MISSION HELP BUSINESSLEVERAGE SOCIAL DATA TO SOLVE THEIR CHALLENGES
- 5.
- 6. PROBLEM I FACE COUNTLESSBUSINESS CHALLENGES EVERY DAY ... I NEED THE RIGHT INSIGHTS TO BACK UP MY DECISIONS CUSTOMER INTELLIGENCE ? SEGMENTATION ANALYSIS ? BRAND & PRODUCT POSITIONING MEDIA PLANNING CONTENT STRATEGY MARKETING OPPORTUNITIES ? ? ? ? BUT I CAN’T RUN MARKET RESEARCH EVERY TIME AS IT TAKES TOO LONG AND COSTS TOO MUCH MONEY
- 7. SOLUTION EXPRESS INTELLIGENCE REPORT THERIGHT INSIGHTS WHEN YOU NEED THEM! 1 DELIVERED IN 3 DAYS CUSTOMER INTELLIGENCE 2 SEGMENTATION ANALYSIS 3 BRAND & PRODUCT POSITIONING 4 MEDIA PLANNING 5 CONTENT STRATEGY 6 MARKETING OPPORTUNITIES
- 8. SOLUTION EXPRESS INTELLIGENCE REPORT THERIGHT INSIGHTS WHEN YOU NEED THEM! EXPLORE IDENTIFY PLAN
- 9. CUSTOMER INTELLIGENCE EXPLORE ANDINVESTIGATE YOUR TARGET CUSTOMERS ANSWER QUESTIONS LIKE: What are their key interests, psychographics and personalities? Who is my target buyer persona? How do my customers compare to the industry average customer?
- 10. SEGMENTATION ANALYSIS IDENTIFY, UNDERSTANDAND BENCHMARK MEANINGFUL CUSTOMER SEGMENTS ANSWER QUESTIONS LIKE: Which are the most valuable customer segments? What are their key characteristics? How does each segment compare with the others?
- 11. BRAND & PRODUCTPOSITIONING SPOT SIMILARITIES AND DIFFERENCES BETWEEN YOU AND YOUR COMPETITORS ANSWER QUESTIONS LIKE: How does my average user differ from my competitors and industry? Which segment of competitors’ customer base is more likely to turn to my brand? How can I attract their interest and where can I find them?
- 12. MEDIA PLANNING IDENTIFY THEBEST CHANNELS TO REACH YOUR TARGET ANSWER QUESTIONS LIKE: What do my customers read, watch, play and listen to? Which channels have a stronger affinity with my target? What is the best media mix to reach them?
- 13. CONTENT STRATEGY DEFINE WHATINTERESTS AND CONNECTS BEST WITH YOUR CUSTOMERS ANSWER QUESTIONS LIKE: What should I talk about to capture my target’s attention? Which tone and style should I use to connect with them? Which activities should I do to engage and retain them?
- 14. MARKETING OPPORTUNITIES IDENTIFY CO-MARKETING,SPONSORSHIPS AND EVENTS OPPORTUNITIES ANSWER QUESTIONS LIKE: Which brands have a similar customer base that i could leverage? Which kind of sponsorship activity would better reach my target? Who is the spokesperson my customers would listen to?
- 15. COME FUNZIONA? HOWDOES IT WORK?
- 16. PRINCIPLES SOCIAL DATA ANSWERYOUR QUESTIONS BETTER! HUGE DATA_UNPRECEDENTED AMOUNT OF CUSTOMERS’ INFO AVAILABLE 1 out of 4 people in the world use social media they spend 15 hours 30 minutes and share 70 billion pieces of content every month. (data source: All Facebook, April 2013) PREDICTABILITY_INTEREST ON SOCIAL MEDIA ARE HIGHLY PREDICTIVE FACTORS Interests on social media give an exact picture of someone’s personality, demographics, behaviour with up to 95% accuracy. ( data source “you are what you like” Cambridge university, March 2013) REPRESENTATIVITY_YOUR SOCIAL AUDIENCE IS AN ACCURATE PANEL OF YOUR CUSTOMER BASE On average 78% of people that like your brand buy your products. (data source “ Why customers become Facebook fans, Syncapse june 2013)
- 17. TECHNOLOGY POWERED BY TARGET SEARCH SYSTEM PREDICTIVE ALGORITHM DATA AND INSIGHTS HUGE DATA SET +145M FULLY PROFILED INDIVIDUALS IN 67 COUNTRIES, DATA UPDATED DAILY COMPLEX PREDICTIVE ALGORITHMS CONVERT SOCIAL DATA INTO ANSWERS FOR YOUR BUSINESS GET RESULTS FOR A FRACTION OF THE TIME AND COST OF CLASSIC MARKET RESEARCH METHODOLOGIES
- 18. COMPARISON SURVEYS DAILY UPDATED SNAPSHOT INPAST 140 M+ 1-5 K BIAS LOW MID TIME 3 DAYS 20+ DAYS COST $ 5-10K $ 20K+ DATA SAMPLE SIZE
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- 20. NEXT STEP TRY US OUT! RISKFREE if you are not happy with the result, we give your money back!
- 21. CONTACT US TODAY! MarkFriedler VP Sales and Business Development tel (415) 683-6601 mfriedler@cubeyou.com www.cubeyou.com Social data answer your questions better!