The document outlines a presentation on engaging with social media in a corporate environment. It discusses the promise and challenges of social media, how companies are incorporating it, and implications for stakeholders. It then presents a social media strategy framework called A4ward - assessing the current social media landscape, activating a social media council and guidelines, taking action through engagement and content, and amplifying efforts. Objections to social media are addressed, and it is argued that companies must have a plan to participate in online conversations about their brand. Measurement of social media efforts is also covered.