WHAT IS CRIMSON HEXAGON?Using ForSight, Crimson Hexagon is a social mediaplatform that taps into billions of unsolicited consumeropinions taking place on social media. It uncovers not onlykeywords, but also vital consumer sentiment and insightsabout companies, products, industries, competitors andmore.
WHAT IS CRIMSON HEXAGON?WHAT NEGATIVE THINGS ARECONSUMERS SAYING ABOUT MYCOMPANY AND PRODUCTS? WHY?HOW DO CONSUMERS TRULY FEELABOUT MY BRAND, PRODUCTSAND MARKETING EFFORTS?
WHAT IS CRIMSON HEXAGON?WHAT DO MY ADVERTISEMENTSAND MARKETING REALLY MEAN TOPEOPLE? WHO ARE THE MOSTINFLUENTIAL PEOPLE DISCUSSINGMY PRODUCTS?WHY ARE CONSUMERS CHOOSINGANOTHER BRAND OVER MY OWN?WHAT ARE THE MOST INFLUENTIALTOPICS PEOPLE ARE DISCUSSINGABOUT MY BRAND?
HOW DOES CRIMSON DIFFERENTIATE USFROM COMPETITORS?Manual Coding Keyword-‐Based Sentiment Natural Language Processing (NLP) I deserve this glass of grey goose Im about to have.
HOW DOES CRIMSON DIFFERENTIATE USFROM COMPETITORS?Manual Coding Keyword-‐Based Sentiment Natural Language Processing (NLP) 37,623: Mentions of “Nissan” in a given week.
SO HOW DOES IT WORK?With 10 or more examples of what each concept “looks like,” thealgorithm identifies the statistical pattern and quantifies how oftenthat pattern occurs.• No pre-defined lexicon or structured set of rules.• Flexible output – with user-defined categories and groupings –aligns the results of each analysis with business objectives andKPIs.• Deeper, more actionable insights.• Differentiation between relevant and irrelevant conversation.
SO HOW DOES IT WORK?MAY ‘08BLOGSNEWSMAR ‘09 SEP ‘09 JUL ‘10FORUMS TWITTERFIREHOSEFACEBOOK YOUTUBEFEB ‘12300BILLION
SO HOW CAN CRIMSON HELP YOURCLIENTS?Crimson is a great tool to help clients dive into unexploredconsumer opinions, ultimately providing deeper and moreactionable insights to align with business objectives and KPIs.• Analyze a brand’s share of voice• Understand how people perceive a brand and their marketingefforts – positive, neutral or negative• Differentiate between relevant and irrelevant conversation• Discover the key stakeholders discussing clients’ efforts• Learn where people discuss the brand most and how often• Realize the true impact of social media efforts
HOW DOES SWITCH USE CRIMSON?• New Business Pitches• Competitive Intelligence• Social Media Monitoring• Real Time Social Media Monitoring during events• Post Event Analysis• Crisis Management/Prevention