Dana Zezzo of Pro Towels Etc. presented on utilizing social media as a marketing tool for businesses. Zezzo discussed how consumer buying and research habits have changed, with 85% of business now done after the 9th interaction with a potential customer. He outlined six key areas of social media including accessibility, branding, content, time commitment, electronic marketing, and tracking ROI. Zezzo emphasized using social media to connect with current and potential clients, build relationships, and stay visible in order to generate more business opportunities.

1. Social Media & Electronic Marketing Presenter: Dana R. Zezzo ProTowels Etc. 440-344-5933| [email_address] www.protowelsetc.com Pro Towels Etc. Dana Zezzo Dana Zezzo Pro Towels Etc. Pro Towels Etc. Dana Zezzo

2. Social Media and Electronic Marketing Feb 17 th 2011 / 8:30-10am Presenter: Dana Zezzo, Pro Towels Etc. Dana is an expert at utilizing social media as a marketing tool. Even better, he puts Social Media "in context" within our industry. This session is essential for any business professional looking to learn more about how social media can grow business. Leave this session excited and empowered, ready to take on the world of social media with actionable plans that work to increase visibility and sales.

3. Consumer Buying & Research Habits Have Changed

4. 6 Key Discussions of Social Media Accessibility Brand – Company vs Individual Content Time Electronic Marketing (Spider Web Theory) Tracking ROI

5. Stay in front of clients & prospects Know your clients/prospects better Identify unknown connections Find new prospects Branding Sales Fun Benefit From Social Networking

6. Accessibility! Be where your customers are!

7. What We Want to Prove Today The Ultimate Rolodex?

8. Brand Company VS Individual

9. Add Personality and Humaness your Brand

10. New Economy = Transparency

11. POST • Events • Videos • Discussions • Photos • Blog Articles • Press Releases Content

12. 85% of all business is done after the 9 th touch Social Media to a salesperson is all about: TOUCHES

13. BALANCE

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18. Understanding the SM “Shout Out” Take a genuine interest in your clients and their business. Compliment – understand generational or demographic views! Proper use of hyperlinks.

19. Time?

20. Daily Touches The BIG Question … Social Media 30 – 60 minutes a day!

21. Satellite Radio Theory

22. So what does this tell you? That people are using Social Networking Sites for Building Relationships and Research Before Buying

23. TRACKING ROI

24. This will improve your Google ranking If Nothing Else …

25. What is your SM Strategy? Brand? (Consistent) Posts? (Message) Connections Network Google analytics Goal? # of fans, followers or friends… Comment streams…. Traffic or indirect sales…

26. Electronic Marketing

27. Spider Web Theory

30. Do not over sell Understand Post Volume Be relevant & transparent Live as if your mom is watching Remember if you are mixing Don’t play games Don’t drink and post Have fun! Rules To Follow On All Sites

31. Recap – what should I be doing! Profiles Rolodex Touches Building Network Post (Balance) Watch / Listen Join Groups Conversations Spider Web Theory Satellite Radio Theory Accessibility!

32. THANK YOU! Presenter: Dana R. Zezzo ProTowels Etc.