CK Golf Solutions presentation for the NGCOA Canada on "How Internet Marketing Has Changed the Sales Game"!

1. Jeff Ciecko - @CKGolfSolutions

2. About - CK Golf
Cell Phone policy & questions
@ckgolfsolutions
Past work experience ~ About Me
How I got into Social Media & Internet Marketing
Our Team
The Internet & Marketing = Sales
Five Pillars
What’s your job?

3. Internet Marketing Has Changed
the Sales Game!
Sales is not a dirty word!
Why I love the Internet?
Customer Service!?! vs Sales!!
“The difference between try and triumph is just a little umph!”
– Marvin Phillips

4. Sales/ Marketing (Titles)
Question: How many outbound phone calls do you make a week to tournaments,
events or meetings that you hosted in the past one to three years who didn’t
return this year?
Question: Do you follow #hashtags for people talking about golf or weddings in
your area?
Question: What is your Facebook unique URL?
Question: How many meet-up.com groups are your a member of and how many
meet ups per week do you attend.
Question: Last month you sent an e-newsletter with a wedding promotion, how
many people clicked the link?

5. What is Marketing?
“Marketing is largely becoming about algorithms, instead of
catchy jingles. How it’s become about optimization instead of
‘grand openings’ or ‘launch dates’. Data instead of instinct.”
~ Julien Smith
“Marketing is not advertising… it is strategically promoting
your goods and services that you are SELLING and it’s never
been easier using the internet and mining the data!”
~ Jeff Ciecko, CK Golf

6. Data Mining
“Internet sales and marketing involves using different
tools, such as social media, e-newsletters and your
website to engage and move people through the sales
process. You use the data that consumers are putting
out through the above channels to connect, engage
and move them through the sales funnel”.
“If you do the same thing over and over again, how can you
expect different results?” - Albert Einstein

7. The Sales Process(es)

8. The Five Pillars of Internet
Marketing to Grow $$$

9. #1 - Website Sales

10. If It’s Not Clickable…

11. Website Data Mining

12. Website Data Mining

13. Website Data Mining

14. #2 - E-Newsletter Sales

15. E-Newsletter Data Mining

16. #3 - Social Media Sales
Data & Hashtags

17. What’s a #Hashtag
A #Hashtag turns words or a series of words into
searchable links. This allows you to organize content
and track discussion topics based on those
keywords.
If you wanted to post about this conference, you
would include #NGCOACanada or #GBCCanada in
your Tweet, Facebook post or Instagram picture to
join the conversation.

18. Use of #Hashtags
Why #Hashtags…
Facebook (1.4B+)
Google+ (353M+)
Instagram (300M+)
Twitter (300M+)
Pinterest (100M+)
Over use!

20. Data Mining on Social

21. #4 - Mobile Apps
Bells and Whistles
Marketing Your App
Push
ROI
Gallus Golf

22. #5 - E-Commerce
Online Purchasing ($279B U.S.)
Online Sales (62% monthly)
Golf Course Events
Golf EMS

23. Mobile Sales

24. Mobile Sales

25. Mobile Viewing
Google: https://www.google.com/webmasters/tools/mobile-friendly/

26. Mobile Viewing ~ Web

27. Mobile Viewing ~ Newsletters

28. Mobile Viewing ~ Social

29. Opportunity Pillars

30. Meet-Up.com

31. .golf domains
Launched 2015
Why you should consider it
ckgolf.ca or ck.golf
Pricing

32. 5 Pillars of Internet Marketing
to Generate More Sales
Website (The Hub)
E-newsletter (Clicks)
Social Media (Data Mining)
Apps (Push Notifications)
E-commerce (Online Shopping)

33. Best Practices
Marketing, the Internet & Sales are not
TASKS
they are everything to grow your business
and increase your REVENUE!

34. Thank You!!
Web: ckgolf.ca
Twitter: @CKGolfSolutions
facebook.com/ckgolf
Instagram: ckgolfsolutions
Also: Google+ | LinkedIn | Path | Vine | Swarm | Pinterest | Flickr
Or: 604-506-2226 | jeff@ckgolf.ca
Questions?

35. Have a great conference :)
#NGCOACanada
@CKGolfSolutions