Brands tap into Gen-Z’s world by leveraging social media. But it’s the social selling tools that transform this digital engagement into real-world revenue.

1. Top Social Selling Tools For Your Business In 2024
In this digital epoch, social media reigns supreme. But with
countless platforms competing for attention, how do you stand out
and be where your audience is?
While everyone out there stresses that being where your audience is
all about choosing the right platforms, it is only the first step. To
stand out, you need to understand their needs, speak their language,
and build genuine connections. And what better way to do this than
through social media?
Social media is the dominant platform for all things marketing. A
report by Demandsage suggests a typical social media user interacts
with 6.6 social media platforms. Clearly, having a strong brand
presence is the key to reaching out to your prospects at the right
time for better conversions.
The businesses still not leveraging social selling are losing out big
time as your competitors are aggregating profits and this HubSpot
research is the proof of it:

2. Source
In one year, 59% of companies reported higher sales through social
selling.
Cutting through the noise and catching your prospect at their most
receptive hours, the ability to select the right channel, and the
dexterity to present your brand in a way that resonates the most
with your target audience are a few essentials for social selling. But
what can really make a difference is choosing the right tools and
software.
Social selling tools are like digital assistants for social media teams,
helping them navigate the dynamic social landscape and convert
online connections into real-world results. By offering features like
social listening, lead generation, content curation, and analytics,

3. these tools help teams find and engage with prospects, establish
trust, and get higher conversions.
Top 5 Social Selling Tools
1. Instagram & Facebook Shop:
Meeting your sales goals would be easier if your storefront lived
within the vibrant communities of Instagram and Facebook,
reaching billions of potential customers. That’s the magic of
Instagram & Facebook Shop — a built-in e-commerce solution that
lets you showcase your products, engage with customers, and
convert viewers to buyers. Manage your shop, track orders, and even
host live streams to create dynamic experiences that drive sales.
USP: Ideal for brands with strong visual identities and products that
resonate with younger demographics.
Pricing: Free to set up and sell products, but transaction fees apply
(5% for standard sellers, 4.79% + $0.49 for high-volume sellers).
2. TikTok Shop:
Marketers started leveraging TikTok and have never looked back
since. Running on the power of FOMO, and trendy hashtags (aka
#TikTokmademebuyit), TikTok revolutionized social selling. Fuelled
by short-form videos, the platform allows creators and businesses to
seamlessly integrate product sales into their engaging content.
TikTok Shop offers a unique opportunity to tap into the Gen Z and

4. Millennial demographics and leverage the power of influencer
marketing for explosive growth.
USP: Short-form video content is highly engaging and viral, perfect
for brands targeting Gen Z and Millennial audiences. Offers unique
opportunities for influencer marketing and organic product
discovery.
Pricing: Free to set up and sell products, but transaction fees apply
(5% for standard sellers, 1% for high-volume sellers).
3. Hootsuite Inbox:
Hootsuite Inbox lets you simplify your social media inbox bringing
together messages from Facebook, Instagram, Twitter, LinkedIn,
and YouTube in one easy-to-use interface. Respond to messages
effortlessly, assign conversations to team members, and track your
social media engagement in real time. Hootsuite Inbox streamlines
communication and ensures you never miss a beat, fostering strong
customer relationships and amplifying your brand’s reach.
USP: Streamlines management of multiple social media accounts
and conversations, saving time and ensuring timely responses to
customer inquiries and messages.
Pricing: Starts at $49 per month for the Professional plan, offering
higher tiers with additional features like social listening and
advanced analytics.

5. 4. LinkedIn Sales Navigator:
With LinkedIn Sales Navigator you can target high-value prospects,
gain valuable insights into their activity, and send personalized
InMail messages to build trust and connection. Maximize your sales
potential, gain insights into untapped opportunities, and accelerate
your deals with the advanced features of LinkedIn Sales Navigator.
USP: Improve sales outreach by finding leads, personalizing
communication, and building relationships with prospects.
Pricing: Starts at $79.99 per month for the Professional plan, with
higher tiers offering features like TeamLink and advanced reporting.
5. CrystalKnows:
What if you could understand your customers and colleagues on a
deeper level?
CrystalKnows is a personality prediction tool that analyzes
communication styles and generates actionable insights to improve
your interactions and relationships. With CrystalKnows, you can
enhance your communication skills and forge powerful connections
in your personal and professional life.
USP: Helps users understand their strengths and weaknesses in
communication, tailor their interactions to different personalities,
and build stronger relationships.

6. Pricing: Custom pricing based on usage needs. Offers free individual
assessments and tiered plans for teams and businesses.

8. The Bottom Line
As the social selling landscape continues to evolve, choosing the
right tools becomes increasingly crucial. With an array of options
available, each offering unique features and benefits, the decision
can be a bit overwhelming. With these tools, you can streamline
your decision-making by focusing your search on features that meet
your specific goals, target audience, and workflow.
Ultimately, the best tool for your business depends on your specific
needs, budget, and target audience. By understanding your
audience, tailoring your content, and leveraging social media
platforms, you can achieve remarkable results and convert online
connections into tangible triumphs.
Success in the digital age lies in adopting innovation and utilizing
the power of technology to your advantage.
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