Global e-commerce sales are projected to hit $1.5 trillion in 2014, a 20.1% increase from the previous year, driven by growth in emerging markets like China and India. E-commerce is also booming in India, where younger consumers are major drivers and investment in e-commerce companies increased 400% from 2013 to over $50 million. The rapid growth of coupon websites indicates that Indian consumers are more open to online shopping.

2. Ecommerce
• Electronic transactions of a
commercial nature taking place on the
internet can be defined as e-
commerce.
• Transactions are for products, goods or
services that are located on the web,
for e.g. buying and selling products on
eBay.
• Products have the potential to reach
millions of computer users on the
Internet because of e-commerce.

3. GLOBAL E-COMMERCE BOOM

4. • Global business-to-consumer
(B2C) e-commerce sales to hit
$1.5 trillion in 2014.
• This will be a 20.1% increase in
sales as compared to last year.
• The large populations of emerging
markets like China and India
buying online for the first time,
will drive e-commerce growth.

5. E-COMMERCE BOOM IN INDIA

6. • Younger consumers make for a majority of e-commerce drivers in India,
a country set to become world's No 1 in terms of population.
• More than $50 million dollars have been invested by Indian VCs in seven
e-commerce companies.
• This is a 400% increase in investment as compared to 2013.
• Snapdeal recently raised $100 million from Temasek, BlackRock, Myriad,
Premji Invest and Tybourne.
• In December 2007 India’s digital commerce market was Rs 8,146 crore;
it grew to Rs 47,349 crore by the end of 2012 it grew to Rs 47, 349 crore;
by the end of December 2013, it grew to Rs 62,967 crore.

7. 16,600 21,700
28,500
40,300
55,600
77,100
107,800
0
20,000
40,000
60,000
80,000
100,000
120,000
2009 2010 2011 2012 2013 2014 2015
Total online Consumer revenues (Rs Crore)
IAMAI digital commerce : Avendus estimates

8. REASONS FOR ECOMMERCE
GROWTH IN INDIA

9. Rising incomes and a greater variety of goods and services that can be
bought over the internet is making buying online more attractive and
convenient for consumers all over the country.
7 Key reasons for e-commerce growth:
1. Tech Savvy people
2. Busy Lifestyles
3. Internet Users
4. Rising Middle Class with disposable income
5. Comparatively lower pricing for products
6. Flexible Payment options
7. Rise of Coupon and discount Sites
Growth 2010 2011 2012 2014

10. • Growing number of smartphone users with availability
of Internet on mobile phones.1
• There are 27 million mobile Internet users in India out
of which 4 percent are buying products on mobile.2
1. Tech Savvy Generation

11. • Busy lifestyles, traffic congestion, lack of offline
shopping time, have led to more and more consumers
switch to online shopping.
1
• Busy Indians, owing to their punishing work schedule,
have very little time for themselves let alone shopping.
They don’t have time for making the rounds of brick
and mortar stores to search for the best products.
2
• Online shopping is a convenient option that helps them
shop for products in their own time from the comforts
of their home.
3
2. Busy Lifestyles

12. • With more and more people accessing the Web
through mobile phones, the Internet user base in the
country is projected to touch 243 million by June 2014.
1
• This is a year-on-year growth of 28 per cent.2
3. Internet Users
0
50
100
150
200
250
300
June'11 June'12 June'13 Oct'13 Dec'13 June'14
Overall internet Users
Figures in Millions
Claimed
Active

13. 4. Rising Middle Class with disposable income
• The rise of small and medium enterprises, foreign
direct investment, and India’s own powerful
multinational corporations creating millions of new
jobs, a new generation of globally-minded Indian
consumers has been created.
1
• Growing job opportunities have led to increase in
sources of income and high spending power; customers
are more willing to experiment with online shopping.
2
• This growing middle class is increasingly turning to e-
commerce as the primary outlet for buying
sophisticated consumer products and services.
3

14. 5. Comparatively lower pricing for products
• Lower prices compared to brick and mortar retail
driven by disintermediation and reduced inventory and
real estate costs.
1
• Competition – There are new e-commerce players
entering the marketing regularly and they are
differentiating with other players in the niche, based on
price.
2
• Price Wars – e-commerce sites are tripping over each
other to offer a price discount.3
• Customers find virtually anything they need online at
ridiculously discounted prices and have them delivered
for free. They save money, fuel, time, get more done in
same time frame.
4

15. 6. Flexible Payment options
60%
16%
12% 12%
1% 0%
50%
12%
15%
11%
5% 7%
COD Credit Cards Debit Cards Net Banking EMI 3rd Party
Wallets
Indian Payment landscape - Rise of EMI and Wallets
2013 2016
Accel estimates, Accel portfolio companies and industry sources: PayU, EMVantage

16. • With increasing order value, we are seeing an uptick of
EMI Payments.1
• One can also say that e-commerce sites offering the
option of making EMI payments has increased the order
value. One cannot happen without the other and vice
versa.
2
• Users buying from e-commerce sites can pay Cash-on-
Delivery; this means they can stick to the traditionally
trusted method of paying money that is - in cash.
3
• The use of plastic money (credit cards) is increasing as it
allows users to buy now, pay later.4

17. RISE OF COUPON AND DISCOUNT SITES

18. • Indian consumers' love for discounts has led to the rise of many portals
offering discounts and coupons primarily aimed at the online shopper.
• India’s coupon sites attracted 7.6 million visitors*
*2011 figures, which must have gone up considerably since then
95%
5%
% Using Coupons While Shopping
Yes
No

19. Let’s take a look at the Puma Example
• Customer Footfalls in Puma's 300-odd stores across
India fell by 25%
• Online sales continued to gain traction because
of a large number of promotions and discount
coupons offered by the company through
coupon and discount sites.
But
Online consumer
sites are pushing
forward the growth
on online retail in
India.
The rapid growth of
coupon websites
indicates Indian
consumers are
becoming more open
to shopping online.

20. Sources:
• http://enginesofcreation.com/eCommerce-terms-explained.php
• http://www.emarketer.com/Article/Global-B2C-Ecommerce-Sales-Hit-15-Trillion-This-Year-Driven-by-Growth-Emerging-
Markets/1010575
• http://www.businessinsider.in/E-commerce-In-India-Looks-Inviting-Now-For-FDI/articleshow/33012752.cms
• http://www.academia.edu/5219116/E-COMMERCE_INDUSTRY_IN_INDIA
• http://www.powerretail.com.au/pureplay/e-coupons-the-new-e-commerce-phenomenon/#ixzz32zWsts39
• http://www.informationweek.in/informationweek/news-analysis/175870/growth-progression-commerce-
india?utm_source=referrence_article
• http://investing.businessweek.com/research/stocks/news/article.asp?docKey=600-
201405270349KRTRIB__BUSNEWS_26673_48001-1&ex=true&ticker=AMZN
• http://www.techinasia.com/india-times-internet-acquires-coupondunia/
• http://articles.economictimes.indiatimes.com/2014-05-30/news/50211134_1_online-retail-industry-crore-helion-venture
• http://techgyo.com/index.php/online-shopping-on-the-rise-in-india-coupon-websites-driving-the-growth/#ixzz32zYyrGQk

21. Check www.couponzguru.com for exciting coupons,
offers and deals to save money online now!
Thanks For Your Time & We
Hope It Helped You 