Flipkart is an Indian e-commerce company that started in 2007, selling books online. It has since expanded to sell a wide range of products across multiple categories. Some key points about Flipkart include: - It is headquartered in Bangalore and was founded by IIT graduates Sachin Bansal and Binny Bansal. - Flipkart has become India's largest online retailer and sells nearly 20 products per minute. - It introduced innovations like cash-on-delivery payments and has acquired other Indian e-commerce companies. - Flipkart has built effective fulfillment and customer support systems to handle its scale and growth.

1. Presented to: Presented by:
Prof. J.B. Shetty Chanchal Verma

2.  Leading Indian E Commerce company headquartered in
Bangalore
 Started by two IIT graduates (earlier employed with Amazon)
in year 2007 by Sachin Bansal and Binny Bansal with the
objective of making books easily available
 India’s largest online bookseller with over 11.5 million titles in
offer.
 Added other products like media, electronics, personal and
health care.
 Funded by owners “Bansals”, VCs Accel India and Tiger global.

3.  Sells nearly 20 products per minute.
 First company to introduce Cash On Delivery
payment system.
 First Mover in the Indian online retail Industry.
 Registered User base of two million
customers.

6.  Flipkart started with selling books.
 In 2010, they added to their catalogue media (including music,
movies andgames) and mobile phones and accessories.
 In 2011, product launches included cameras, computers, pens
& office supplies, computer accessories, home and kitchen
appliances, personal care, health care, gaming consoles, audio
players and televisions.
 In 2012, product launches includes health & beauty products,
Life style products which includes watches, belts, bags &
luggage.
 In November 2011, Flipkart launched a new Electronic Wallet
feature that allows shoppers to purchase credit to their Flipkart
account using credit or debit cards, and can subsequently be
utilised to make purchases on the site, as and when required.
 From June 2012, Flipkart allowed people to buy toys, posters
and from October 2012, Flipkart entered into apparel retailing.

7. MIME260, a digital content
platform company.
Chakpak.com is a Bollywood
news site that offers updates,
news, photos and videos
Letsbuy.com is India's second
largest e-retailer in electronics.
Flipkart has bought the company
for
an estimated US$25 million.

8.  Flipkart's reported sales as follows:-
IN FY 2008–2009- >
IN FY 2009–2010- >
IN FY 2010–2011- >
IN FY 2011–2012- >

9.  Flipkart Manages the Business:
 They maintain effective relationship with the suppliers. Flipkart
established a network of more than 500 distributors.
 They manage their supply chain very effectively: When customer
making purchase from Flipkart they provide various options for
payment like Cash on delivery, Demand Draft, cheque and also
from Money order.
 When customers enter the phone number and address at the same
time they packed the goods and sent it for the shipment.
 The delivery time varies between less than 24 hours and 3 weeks
depending upon the location.

10.  The company use sales to predict the inventory levels. The
warehouses are split into multiple areas- inventory, packing,
shipping, and so on. The stocks are replenished every 24-28
hours.
 They have an understanding with their associates for order
tracking, reconciliation and MIS reports. The customer is also
updated about the status of his shipment via message, email
or through the website.
 When there is recall of any product than also they manage
that efficiently. Flipkart also takes care of the after sales
needs of its customers with regard to delivery of an item or
addressing grievances including delayed delivery by the
logistic partner.


11.  Mr. Amod Malviya, VP Engineering, Flipkart come up with the
framework has Two components.
 One measures the performance of the website through
various defined metrics.
 Second one is used to test the success of web marketing
campaigns, allow multiple versions of the site to be live
simultaneously.

12.  If the transaction rate falls bellows a certain limit, system are
immediately alerted. Second framework is helpful to
engineers to change the design of the homepage. They can
also evaluate the impact of the change with the metrics
collection tools.
 Plain vanilla approaches to scaling web-sites do not work
when traffic is in the order of millions per day and growing.
 The recommendation engine - used to generate
recommendations for users.
 The Supply Chain backend system(s) and the technology
platform that were built ground up to accommodate scale
without compromising correctness.
 The Fraud detection system
 The entire Digital Platform - buying apps, data formats,
player/reader apps.
 The automated codes build & deployment, server
deployment tools that helps to push features at better
velocity.

14.  Flipkart has built itself on the core foundations of reliability,
quickness, credibility, variety and quality. It uses Customer
Relationship Management as its differentiating factor.
 Providing good customer service enables Flipkart to enjoy high
levels of customer satisfaction, generate repeat business and
ensure positive word-of-mouth.
 The customer is informed at every step through e-mail/text
when the order has been confirmed⇾ order summary &
shipment details + tracker ⇾ informing customer if order has
been delayed.
 Easy to reach out to the customer service team through their
social media channels as well as a customer care number.
 Customer complaints are quickly addressed and there are
transparent return and exchange policies.

15. Flipkart doesn’t believe in getting the product
once the order is placed. The products are all
there in the inventory itself. When one place
the order online, the CRM system sends the
request to the inventory store and the team
ships it within 2hours of receiving the request.
“Never promise something that you do not
have.”

16. ANS SYSTEM
 ANS (Alerts and Notification) system of their
inventory system management software keeps a
close eyes on fast moving, slow moving, and dead
to notify about the stock.
Strategies used by Flipkart:
 Warehouses near airport
 Local warehouses across 8 cities
 A part of customer support team based out of
warehouse

17. PayZippy is a fresh new payment solution for
merchants and buyers. Start accepting credit
and debit card payments on your website and
mobile store.

18. Flipkart has an amazing recommendation system at place to
make product discovery faster and seamless. The
recommendation system used by Flip Kart predicts user’s
intent and helps connect them with products they need or
perhaps be interested in an automated manner. They help
users in following ways :
 Help find: similar products. Ex: recommendations to buy a
apple phone when surfing Nokia phones.
 Help decide . Ex: people who viewed this ended up buying.
 Complete the purchase experience Ex: cases for phones,
laptop bags etc.
 Excite or wow

19. Flip kart's customers fall in to the categories of youth, avid
book readers, technology enthusiasts and online shoppers.
Therefore, it has carefully demarcated and segmented each
of the demographic categories and modeled the customer
behavior to understand their needs and preferences. It
creates data models from the following sources:
 Bought history
 Browse history
 Compare history
 Bought items
 Wish list items
 Rated products
 Cart additions

20.  Flip kart allow its users to return products if unsatisfied within
30 day period with full refund of money or exchange for
another product.
 This allows customers to shop online without worrying about
the risks involved.
 It uses the Wallet feature to debit the refund money that can
be used to make a purchase from the website.