Think As consumer is a Boutique growth , strategy , business consulting organization , which adds value to start ups , large cos , through its unique result oriented model ..
One thing everyone can agree on is that the “new buyer’s journey” is changing how customers buy everything from cars to firewalls. The traditional roles of sales and marketing are changing like never before. Add the complexity of selling through an indirect channel and things can start to feel pretty complicated. The good news is that there are practical approaches that help align channel marketing and sales to help smooth these seemingly troubled waters.
This Commerce for Insurance Marketing Solutions deck is meant to aid Insurance industry Chief Marketing Officers, and VPs of Marketing, eCommerce & Sales.
IBM Commerce has solutions that allow Insurance CMOs and Marketing VPs to engage customers with relevant and rewarding experiences in real-time.
One thing everyone can agree on is that the “new buyer’s journey” is changing how customers buy everything from cars to firewalls. The traditional roles of sales and marketing are changing like never before. Add the complexity of selling through an indirect channel and things can start to feel pretty complicated. The good news is that there are practical approaches that help align channel marketing and sales to help smooth these seemingly troubled waters.
This Commerce for Insurance Marketing Solutions deck is meant to aid Insurance industry Chief Marketing Officers, and VPs of Marketing, eCommerce & Sales.
IBM Commerce has solutions that allow Insurance CMOs and Marketing VPs to engage customers with relevant and rewarding experiences in real-time.
Partner marketing is a specialization within the overall discipline of marketing, focused on communicating value to, with, through, and for partners.
Partners are companies outside of your organization. They might be distributors, resellers, agents, alliance partners, or many other types of third-party companies. Understand that each of these companies deal with the same types of problems every other business faces: not enough time, people, or money to solve all the problems that are in front of them. As a partner marketer you are in a unique position to help them.
Many organizations engage partners as a route to market, for addressing a need, or an opportunity they cannot satisfy alone.
For example, if you don’t have the resources to manage dozens or hundreds of resellers directly, you can choose to establish a distribution partner. You can pay for the service they provide, typically by sharing the margin you would have kept for yourself in a direct sales model. The distributor can help make up for the expense, with the growth and scale they offer.
Just because someone agrees to be your partner, it doesn’t mean they’re going to proactively bring your product or service to the market. Sometimes they need some stimulation and that’s where partner marketing can help.
Channel Incentives And Loyalty ProgramsChannel Sales
A channel incentive campaign offers channel partners something that motivates, rouses, or encourages specific behavior. Often focused on a specific product or within a finite time period, the incentive itself comes in the form of a bonus or reward, often monetary or other benefit in kind. A well executed channel incentive program creates a virtuous circle in which both channel partner and vendor are motivated to collaborate to attain improved performance and achieve pre-defined goals.
Using Instagram and Facebook for eCommerce SuccessTinuiti
Facebook & Instagram have been working on several initiatives to enable commerce directly within the apps. In a recent study, 72% of customers said seeing Instagram photos of a product increases their chances of buying. The opportunity to boost site traffic and revenue through these social channels is tremendous. We’ve teamed up with experts from Facebook and Dash Hudson to discuss how to create and maintain an effective shoppable Instagram, the key benefits of doing so, and best practices to get you started. Discover how our clients used performance branding to elevate its marketing strategy from selling products to building a brand.
Using the Integrated Performance Solution (IPS), a client has created a new marketing campaign management blueprint and road map. The IPS developed by George B. Lampere provides a collaborative and integrated approach to align the people / organization, business processes, technology, and information / knowledge management. For more information, contact glampere@glampere.com
Check out our other AdWords Training videos:
https://bit.ly/3eKFvSq
https://bit.ly/2ZN0UpX
https://bit.ly/3eQUNVT
https://bit.ly/30vi0I1
https://bit.ly/30krqFS
https://bit.ly/3eE8bwg
=================================================
Book a free digital marketing consultation ($200 Value): https://bit.ly/3iWx4Xs
Call Us: (888) 846-4937
=================================================
Visit Our Website: http://bit.ly/2Ufgjhl
Like Us on Facebook: http://bit.ly/2Htq2I3
Follow us on Twitter: http://bit.ly/2vCz6rt
Follow Us on LinkedIn: http://bit.ly/2yNzS2W
Subscribe to Our YouTube Channel!
#googleadwordscertificationtraining
#googleadwordstraining
#googleadwordsfundamentalstraining
#googleadwordstrainingforsmallbusiness
#googleadwordsessentialtraining
#ultimategoogleadwordstraining2020
#googleadwordscertificationtraining2020
How To Plan integrated Content Marketing Strategy ?Shefali SB
The Well Planned Integrated Content Strategy Often Generate Miraculous Results.
Here are few steps to plan an effective strategy.
Direct Message Me To Seek Guidance On -
* Integrated Content Strategy For SMEs
* Content Curation For Big & Small Brands
* Designing & Strategising Marketing Campaign For The Brands Online & Offline
* Coaching
And Much More....
Share your insights in the comments section.
Contact Me @09833383989
Follow Us @
shefali_soman
Facebook | Instagram | Linkedin |Slideshare
Redefining Channel Programs, Solving Key Challenges in Current Channel Initiatives Case Studies from 700+ corporate clients including Amazon, Pepsico, Cadbury etc
Digital Marketing Fundamentals Training .
Training held on 31 May and covered :
> Marketing & Digital Marketing definition
> Marketing vs Advertising vs PR
> Digital Marketing Landscape
> Digital Marketing benefits
> Types of Digital Marketing
> Online advertising
> Google Analytic
> Social Media Marketing
> Content Marketing
> Email Marketing
> Mobile Marketing
At the B2B conference in November Paul Everett, Director of Marketing Strategy took us through the importance of building a balance between customer experiences and doing something as a business that’s worth marketing.
By embracing digital marketing and integrating it with offline communications, a company will demonstrate thought leadership, reinforce its position as a trusted advisor in the financial services community and fuel new client acquisition.
Partner marketing is a specialization within the overall discipline of marketing, focused on communicating value to, with, through, and for partners.
Partners are companies outside of your organization. They might be distributors, resellers, agents, alliance partners, or many other types of third-party companies. Understand that each of these companies deal with the same types of problems every other business faces: not enough time, people, or money to solve all the problems that are in front of them. As a partner marketer you are in a unique position to help them.
Many organizations engage partners as a route to market, for addressing a need, or an opportunity they cannot satisfy alone.
For example, if you don’t have the resources to manage dozens or hundreds of resellers directly, you can choose to establish a distribution partner. You can pay for the service they provide, typically by sharing the margin you would have kept for yourself in a direct sales model. The distributor can help make up for the expense, with the growth and scale they offer.
Just because someone agrees to be your partner, it doesn’t mean they’re going to proactively bring your product or service to the market. Sometimes they need some stimulation and that’s where partner marketing can help.
Channel Incentives And Loyalty ProgramsChannel Sales
A channel incentive campaign offers channel partners something that motivates, rouses, or encourages specific behavior. Often focused on a specific product or within a finite time period, the incentive itself comes in the form of a bonus or reward, often monetary or other benefit in kind. A well executed channel incentive program creates a virtuous circle in which both channel partner and vendor are motivated to collaborate to attain improved performance and achieve pre-defined goals.
Using Instagram and Facebook for eCommerce SuccessTinuiti
Facebook & Instagram have been working on several initiatives to enable commerce directly within the apps. In a recent study, 72% of customers said seeing Instagram photos of a product increases their chances of buying. The opportunity to boost site traffic and revenue through these social channels is tremendous. We’ve teamed up with experts from Facebook and Dash Hudson to discuss how to create and maintain an effective shoppable Instagram, the key benefits of doing so, and best practices to get you started. Discover how our clients used performance branding to elevate its marketing strategy from selling products to building a brand.
Using the Integrated Performance Solution (IPS), a client has created a new marketing campaign management blueprint and road map. The IPS developed by George B. Lampere provides a collaborative and integrated approach to align the people / organization, business processes, technology, and information / knowledge management. For more information, contact glampere@glampere.com
Check out our other AdWords Training videos:
https://bit.ly/3eKFvSq
https://bit.ly/2ZN0UpX
https://bit.ly/3eQUNVT
https://bit.ly/30vi0I1
https://bit.ly/30krqFS
https://bit.ly/3eE8bwg
=================================================
Book a free digital marketing consultation ($200 Value): https://bit.ly/3iWx4Xs
Call Us: (888) 846-4937
=================================================
Visit Our Website: http://bit.ly/2Ufgjhl
Like Us on Facebook: http://bit.ly/2Htq2I3
Follow us on Twitter: http://bit.ly/2vCz6rt
Follow Us on LinkedIn: http://bit.ly/2yNzS2W
Subscribe to Our YouTube Channel!
#googleadwordscertificationtraining
#googleadwordstraining
#googleadwordsfundamentalstraining
#googleadwordstrainingforsmallbusiness
#googleadwordsessentialtraining
#ultimategoogleadwordstraining2020
#googleadwordscertificationtraining2020
How To Plan integrated Content Marketing Strategy ?Shefali SB
The Well Planned Integrated Content Strategy Often Generate Miraculous Results.
Here are few steps to plan an effective strategy.
Direct Message Me To Seek Guidance On -
* Integrated Content Strategy For SMEs
* Content Curation For Big & Small Brands
* Designing & Strategising Marketing Campaign For The Brands Online & Offline
* Coaching
And Much More....
Share your insights in the comments section.
Contact Me @09833383989
Follow Us @
shefali_soman
Facebook | Instagram | Linkedin |Slideshare
Redefining Channel Programs, Solving Key Challenges in Current Channel Initiatives Case Studies from 700+ corporate clients including Amazon, Pepsico, Cadbury etc
Digital Marketing Fundamentals Training .
Training held on 31 May and covered :
> Marketing & Digital Marketing definition
> Marketing vs Advertising vs PR
> Digital Marketing Landscape
> Digital Marketing benefits
> Types of Digital Marketing
> Online advertising
> Google Analytic
> Social Media Marketing
> Content Marketing
> Email Marketing
> Mobile Marketing
At the B2B conference in November Paul Everett, Director of Marketing Strategy took us through the importance of building a balance between customer experiences and doing something as a business that’s worth marketing.
By embracing digital marketing and integrating it with offline communications, a company will demonstrate thought leadership, reinforce its position as a trusted advisor in the financial services community and fuel new client acquisition.
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
Lindsey Bohm On LinkedIn - Professional Experience At A Glancelbohm
Overview of Lindsey Bohm and her professional experience and samples and expertise as a marketing, digital, new business development, and entrepreneur.
BOL will dive into the next level of Account-Based Marketing, uncovering the question of "what's next" for your ABM efforts. We will uncover the six elements of next-gen ABM and how brands can stop struggling to get ABM right. Key takeaways include:
• ABM is about the strategy, the targets, the marketing program, the content, the measurements and the alignment;
• The future of ABM means thinking beyond the click;
• A holistic approach to building successful customer relationships at scale happens when brand, demand and ABM align.
• At the end of the day, ABM should do two things: Help you accelerate your pipeline and accelerate the list of accounts in your pipeline.
Founded in 2009 and headquartered in Dublin, Firm Thinking is a Business Consulting and Coaching practice and developers of The Order® model performance coaching. With extensive experience in working with CEO and senior managements teams, in strategy design and implementation across a variety of sectors, Firm Thinking is uniquely positioned to deliver business advisory and coaching services to organisations seeking change, development and growth.
Marketing And Its Future Metrics Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Marketing And Its Future Metrics Proposal PowerPoint Presentation Slides.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2Serrsm
BOL will dive into the next level of Account-Based Marketing, uncovering the question of "what's next" for your ABM efforts. We will uncover the six elements of next-gen ABM and how brands can stop struggling to get ABM right. Key takeaways include:
• ABM is about the strategy, the targets, the marketing program, the content, the measurements and the alignment;
• The future of ABM means thinking beyond the click;
• A holistic approach to building successful customer relationships at scale happens when brand, demand and ABM align.
• At the end of the day, ABM should do two things: Help you accelerate your pipeline and accelerate the list of accounts in your pipeline.
Wisdom Agency as a member of the agency alliance including Phoenix Capital and others is still a small agency with about 20 people but growing fast. We have clients across many sectors including 1. finance, 2. real estate, 3. education, 4. healthcare and counting. Our core services are 1. research, 2. branding, 3. marketing, 4. digital.
Read our B2B marketing credentials. We show the clients we've worked with on each slide. You can see individual results on the right slide panel.
Your success story can be next!
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
2. WHY US?
Our customized products have been
developed with your BUSINESS in mind!
FASTEST ‘GO TO MARKET’
Whatever be your business, B2B
or B2C, we will take it to market
quick.. and provide it with a
strong footing
CUSTOMER ACQUISITION
We deploy a well-planned
strategy not just to acquire new
customers for you, but also to
get the ones who will stay
MARKETING INNOVATIONS
Our team of Marketing experts
think & execute ‘Marketing
Innovations’ rather than run-of-
the-mill Marketing or Advertising
NEW REVENUE STREAMS
Our team of experts will help you
monetize your business
optimally, and devise multiple
‘Revenue streams’ beyond just
‘Sales revenues’
ONLINE OFFLINE BLEND
We work towards providing a
balanced Online+Offline play to
any brand in their business
building actions
CONSULTING & DIRECTION
Our team of former CXOs with
multi-domain Business & Marketing
expertise will provide a strong
strategic direction to your business
3. OUR EXPERTISE & EXPERIENCE
RETAIL
E-COMMERCE
FMCG
TELECOM
HEALTH & WELLNESS
CONSUMER ELECTRONICS
TECHNOLOGY
BFSI
HOSPITALITY
ENGINEERING
HOUSEHOLD SERVICES
CONSUMER PRODUCTS
MARKETING SALES
STRATEGIC
ALLIANCES
CUSTOMER
ACQUISITION
DISTRIBUTION FRANCHISING B2B
NETWORKING
CUSTOMER
SERVICE
STRATEGY
BUSINESS
MODELLING
4. THE ‘CHIEF GROWTH OFFICER’ CONCEPT
We act as a GROWTH
ACCELERATOR for our client
organizations by taking
the role of their Chief
Growth Officer (CGO)
CGO is an evolved
function that takes
overall responsibility
of Business Strategy,
Marketing and Sales &
Distribution.
The CGO helps focus
the efforts of an
organization single-
mindedly towards
GROWTH and BUSINESS
KPIs
Chief
Growth
OfficerChief
Strategy
Officer
Chief
Marketing
Officer
Chief Sales
Officer
5. ECIRF
OUR PROPRIETARY ‘FRICE’ MODEL
FRUGAL approach
in Marketing,
Sales &
Distribution..
ROI-focused
REVENUE
enhancement by
Identifying new
and hidden
opportunities
INNOVATION
Systematic Step
by Step approach
of our
Proprietary
Sinusoid Curve
Method
CUSTOMER
Centricity in
our approach
to solutions
Entrepreneurial
view, inherent to
the 225+ years of
CXO level Team
experience
6. THE ‘THINK AS CONSUMER’ EDGE
Hiring a CSO/CMO/CGO: Normal Time Trajectory
0 months 3 months 5 months 7
months
Job description /
Briefing Executive
Search Consultants
/ Decision to hire
Candidate
coming on
board
Understand the
system/processes
and take action
Marketing
decisions/strategy
taken to impact
the organisation
1. Condense the learnings and execution time by a large extent
2. Greater value for CMO even on a 6-12 month horizon
3. Cross category experience
4. Not just one CMO but a team of senior management expertise
5. Mentorship of the existing Business & Marketing teams
Our Time Trajectory
We reduce your time trajectory by upto 85%
1 month
7. MARKETING : FRACTIONAL CMO
PRODUCT MKTG01 : MARKETING (FRACTIONAL MARKETING HEAD)
Brand Assets development: Brand identity, Logo, Tagline, Brand guidelines
Consumer & Marketing insights – Marketing Research
Marketing Activity Calendar, Setting up of key milestones & KPIs – 1 year
ROI-driven Campaign planning, development & execution
Multi-channel marketing: Traditional, Digital, Social Media, Mobile
Media planning & management
Analysis, Reporting & Learnings
PRODUCT: ECOM01 SILVER PLAN GOLD PLAN
Brand Assets development & Marketing Activity Calendar a a
Consumer Insights development a
Campaign management & Media planning a
Execution & evaluation of marketing campaigns a
DURATION 1 month + 6 months +
PRODUCT
MKTG01
‘Think As Consumer’s panel of industry Marketing Heads have built and established popular brands across
industries & geographies. Our proprietary ‘Frugal Marketing’ model focuses on approaching Marketing with a
ROI-led lens, and building fruitful engagement that creates a highly satisfied & constantly growing base of
loyal customers and channel partners.
8. MARKETING : FRACTIONAL CMO
LIVE CASE
PRODUCT
MKTG01
Client: Leading e-commerce portal with its own Retail centers
Project Objective: Handle overall marketing for the brand and build deep engagement
with end-consumers and the channel-partner ecosystem
Project Duration: 1 year+
Key milestones & deliveries:
Brand guidelines document & advertising templates
Visual Merchandising planning & execution
Gathering key market & consumer insights for the business
Launches: Hyper-local marketing planning and execution across 20+ cities
Customer Acquisition: Multiple campaigns across Print, OOH & Digital
Partner/Seller Acquisition campaigns
Consumer engagement campaigns with co-funding by channel partner
9. DIGITAL MARKETING : INCOME TAX eFILING
LIVE CASE
PRODUCT
MKTG01
Client: Income Tax Department
Project Objective: To sensitize the nation about e-filing by creating Awareness
and Communicating about Ease & Simplicity of e-filing process.
Key Initiatives: e-mailer, explainer videos & digital brochures
Project Duration: 1 year
Key milestones & deliveries:
• Built good awareness of ITR filing deadlines and key policies such as e-Verification
etc.
• Enhanced user experience by developing detailed filing guidelines and explainer
videos.
• Significant increase in no. of ITR filings over previous year.
• A large increase in the first time ITR filers.
13. DISTRIBUTION: INDIRECT & FRANCHISING
PRODUCT DIST01 : INDIRECT DISTRIBUTION & FRANCHISING
Developing a Business Model for an Asset-light Indirect Distribution channel
Building a Business pitch / ROI document for prospective channel partners
Acquisition of Franchisee / Channel partners
On-boarding of Franchisees / Channel partners and aligning with Business
Business planning & Milestone, KPI, Target setting
Trade Marketing & Loyalty plan & Calendar for partners
PRODUCT: DIST01 SILVER PLAN GOLD PLAN
Business Modelling & ROI pitch development a a
Franchisee & Channel partner acquisition a a
On-boarding of partners & setting of KPIs & targets a
Trade Marketing & Loyalty Plan a
DURATION 3 months + 6 months +
PRODUCT
DIST01
Our panel of Sales & Distribution experts have set up large businesses on a tried & tested, low-risk, asset-
light model, that becomes a win-win proposition for both the business and its channel partners. We have
proven expertise in Franchising and have ready access to a large network of potential channel partners who
can take charge of businesses quickly & efficiently.
14. NETWORKING & STRATEGIC ALLIANCES: B2B
PRODUCT GTM01
NETWORK BUILDING & DEVELOPING STRATEGIC ALLIANCES
Business pitch preparation
Introductions to CEO / CMO / Key decision makers
Fixing up Meetings and/or Calls
Representation in key pitches & meetings with prospect
‘Think As Consumer’, with its team of 11 former CXOs, has been able to build an unparalleled
network consisting of senior industry leaders and key decision makers across Corporate
organizations in multiple business sectors.
PRODUCT: GTM01 SILVER PLAN GOLD PLAN
Business Pitch preparation a a
Introductions to CEOs / CMOs etc a a
Fixing up Meetings and/or Calls a
Representation in key pitches & meetings a
DURATION 2 months + 3 months +
PRODUCT
GTM01
15. NETWORKING & STRATEGIC ALLIANCES: B2B
LIVE CASE
Client: Media MNC specializing in Mobile Marketing solutions for brands to advertise
Project Objective: Improve reach & awareness of the platform across CMOs, CEOs,
Marketing Managers & Key decision makers
Project Duration: 6 months
Business pitches prepared: 95
Business verticals covered: 28
Introductions done to CMOs, CEOs & Co-founders: 186
Meetings done with CMOs/CEOs/Key decision makers: 68
Business generated: Rs.44 lacs
PRODUCT
GTM01
16. E-COMMERCE: STRATEGY TO EXECUTION
PRODUCT ECOM01 : E-COMMERCE: STRATEGY TO EXECUTION
Business document preparation
Investor pitch preparation
UI / UX strategy
Customer acquisition plan: Multi channel: Offline + Online
Seller & Channel Partner acquisition plan
Monetization strategy: Building multiple revenue channels
Offline-Online integration: Omni-channelization
Marketing & Campaign management: Omni-channel
PRODUCT: ECOM01 SILVER PLAN GOLD PLAN
Business document & Investor pitch preparation a a
Customer & Seller/Partner acquisition plan a a
Marketing & Campaign management + UI/UX strategy a
Monetization strategy + Offline-Online Integration a
DURATION 1 month + 2 months +
PRODUCT
ECOM01
‘Think As Consumer’s e-commerce domain experts have proven expertise in developing successful e-
commerce businesses from scratch and providing a rock-solid foundation for them to grow. One of our
specialization areas is to provide an Omni-channel play to businesses through effective offline-online
business & marketing integration.
17. E-COMMERCE: STRATEGY TO EXECUTION
LIVE CASE
PRODUCT
ECOM01
Client: E-commerce discovery + booking platform for celebration venues, events &
banquets
Project Objective: End-to-end business setup right from concept to operational stage
Project Duration: 6 months
Key milestones & deliveries:
Preparation of Business model
Business Forecasting & Budgeting for a 5-year horizon
Resource planning, Working Capital & Cash Flow planning
Brand assets development: Brand name, logo, tagline, guidelines
Seller acquisition: 1,000+ partners
Delivery of the website with all functionalities + Development of Mobile app
Setting up of a team to manage operations
Developing a Marketing plan, Customer & Seller acquisition plan
18. DISTRIBUTION: INDIRECT & FRANCHISING
LIVE CASE
PRODUCT
DIST01
Client: Real estate platform with Offline Retail operations
Project Objective: Develop an ‘Asset-light’ business expansion model; Attract, acquire &
on-board Franchisees to run retail centers
Project Duration: 9 months
Key milestones & deliveries:
Development of a Business and ROI pitch for Franchisees
Identifying multiple channels to acquire partners
Building a business & financials plan for each partner
Designing a cost-effective campaign to attract partners
Shortlisting, meeting & empaneling Franchisees across 22 cities across India
Developing a Business Development roadmap at partner-level
19. MULTI-CHANNEL CUSTOMER ACQUISITION
PRODUCT CAQ01 : CUSTOMER ACQUISITION
Target Audience definition & profiling
ROI-led shortlisting of customer acquisition modes & channels
Building a 360 degree Offline-Online integrated plan
End-to-end execution of Customer acquisition initiatives
Generate Trials: Grow web traffic, app downloads, store footfalls, site visits etc
Putting together a ‘Loyalty & Cross-sell/Up-sell’ plan for acquired customers
PRODUCT: DIST01 SILVER PLAN GOLD PLAN
Target Audience definition & profiling a a
Identifying Channels & developing Marketing Plan a a
Execution of the Marketing plan a
Planning & execution of Loyalty & Cross-sell/Up-sell initiatives a
DURATION 1.5 months + 3 months +
PRODUCT
CAQ01
With our strong Performance Marketing approach, we follow a completely ROI-led strategy in selecting
Marketing channels. We identify key metrics relevant for every business (Example: App downloads for E-
commerce, Footfalls for Retail stores, Site visits for Real Estate, Test Drives for Automobiles etc) and
deploy resources to optimally achieve these KPIs
20. MULTI-CHANNEL CUSTOMER ACQUISITION PRODUCT
CAQ01
LIVE CASE
Client: Mobile app for handset protection, security and insurance
Project Objective: To sell mobile apps to unserved and non-digitised smartphone users
in a profitable and sustainable manner
Project Duration: 1 year +
Key milestones & deliveries:
Developed an innovative offline retail channel strategy to market the app
Repositioned & rebranded Mobile Apps as a Branded CPG/Retail Brand
Achieved a 400%+ growth in revenues within 6 months
Quick ramp-up of Customer Acquisition initiatives across other Platforms / Geographies /
Genres
Innovative-Frugal marketing through In-store initiatives & Visual merchandising
21. CONSUMER EXPERIENCE MEASUREMENT (CXM)
PRODUCT CXM01 : CONSUMER EXPERIENCE MEASUREMENT & MANAGEMENT
Creation of User profiles
Creation of ‘Use Case Scenarios’
Data collection along Consumer Touchpoints across Life-cycle
Analysis & Reporting
Route Cause Analysis
Optimization & KPI setting
PRODUCT: CXM01
DURATION 2 months +
PRODUCT
CXM01
‘Consumer Experience’ today is the culmination of all Business & Marketing efforts by a brand. This
innovative product from us seeks to map a KPI-led, 360-degree brand experience from a ‘Consumer’
perspective. Our work spans the CX strategy, Journey mapping, Voice of Customer, CX analytics CX
technology and Training. Our multiple audit and measurement tools help in providing an exhaustive report
along with recommendations by industry experts
22. CONSUMER EXPERIENCE MEASUREMENT (CXM) PRODUCT
CXM01
LIVE CASE
Client: A travel company offering customized all-inclusive tour packages
Project Objective: To map the Consumer experience right from Path-to-purchase to
Return-to-base
Project Duration: 4 months
Key milestones & deliveries:
Project was divided into consumer-stage modules:
Information search > Booking > Preparation > Holiday experience > Reminiscing
Key metrics were identified and measured including ‘Handling of pre-booking queries’,
‘Transport & accommodation assurance’, ‘Assistance on travel preparations’, ‘Payments
during the holiday’ as well as ‘Social sharing of experience during & post travel’
The client was provided with a comprehensive report on each stage along with
diagnostics
23. REAL ESTATE
PORTAL
OUR CLIENT LIST
BIG DATA
MOBILE MARKETING
HEALTHCARE
MOBILE APP
VENUE BOOKING
PORTAL
PEST CONTROL
SERVICES
MEN’S
PERSONAL CARE
TRAVEL BOOKING
MINI-STORE
OFFERS
DISCOVERY APP
24. OUR TEAM
ASHUTOSH TYAGI | Marketing, Brand Management & Consumer Insights expert
23+ yrs | FMCG | Telecom | Health & Wellness | F&B | Marketing Research
Marketing | Enterprise Marketing | Product management | Business Development
B.Tech., MBE Delhi University, EMBA IIM Kozhikode
SAIKAT UPADHYA, Sales & Distribution expert
20+ yrs | Sales | Distribution | Industrial | Marketing | Consulting | Customer
Acquisition | Business Development
B.E.- IIT-BHU, MMS – JBIMS Mumbai
RAJIB CHAKRAVORTY, BFSI & Data analytics expert
25+yrs | Product Strategy | Data analytics | Finance | CRM | Marketing Strategy
Sales | Data modelling
B.Tech - IIT-KGP, PGDM - IIM Lucknow
SUJOY CHOURASIA, Retail Operations, QSR & Franchising expert
18+ yrs |Franchising | Franchisee setup & management | Retail | Sales |
Operations | Modern LFR Retailing | Marketing
B.Sc, MBA
25. GANESH BALARAMAN, Consumer Services & Retail management expert
25+ yrs | Telecom | Media | VAS | Gaming | IT | Customer Experience |
Sales | Operations | Marketing
MBA-Marketing, University of Mumbai
NITISH MALIK, Media & Telecom Business management expert
30+ yrs | Retail | Consumer Durables | Electronics | Sales | Marketing
Consumer Services | Business Processes | Customer Acquisition | Operations
M.Sc. Physics, M.Sc - DMM (JBIMS)
TV THYAGARAJON, end-to-end project expert – Manufacturing and Sales & Distribution
25+ yrs | FMCG | Retail | Business Development | Operations |
Marketing | Industrial
B.E, PGDM- IIM-A
OUR TEAM