Think As Consumer offers customized growth solutions for businesses, focusing on fast go-to-market strategies, customer acquisition, and innovative marketing tactics. Their team of former CXOs provides expertise across various industries, emphasizing a frugal marketing model and multiple revenue streams. The company acts as a chief growth officer for clients, streamlining the strategy for improved business performance and operational efficiency.

1. THINK AS
CONSUMER
FAST-TRACK GROWTH SOLUTIONS

2. WHY US?
Our customized products have been
developed with your BUSINESS in mind!
FASTEST ‘GO TO MARKET’
Whatever be your business, B2B
or B2C, we will take it to market
quick.. and provide it with a
strong footing
CUSTOMER ACQUISITION
We deploy a well-planned
strategy not just to acquire new
customers for you, but also to
get the ones who will stay
MARKETING INNOVATIONS
Our team of Marketing experts
think & execute ‘Marketing
Innovations’ rather than run-of-
the-mill Marketing or Advertising
NEW REVENUE STREAMS
Our team of experts will help you
monetize your business
optimally, and devise multiple
‘Revenue streams’ beyond just
‘Sales revenues’
ONLINE OFFLINE BLEND
We work towards providing a
balanced Online+Offline play to
any brand in their business
building actions
CONSULTING & DIRECTION
Our team of former CXOs with
multi-domain Business & Marketing
expertise will provide a strong
strategic direction to your business

3. OUR EXPERTISE & EXPERIENCE
RETAIL
E-COMMERCE
FMCG
TELECOM
HEALTH & WELLNESS
CONSUMER ELECTRONICS
TECHNOLOGY
BFSI
HOSPITALITY
ENGINEERING
HOUSEHOLD SERVICES
CONSUMER PRODUCTS
MARKETING SALES
STRATEGIC
ALLIANCES
CUSTOMER
ACQUISITION
DISTRIBUTION FRANCHISING B2B
NETWORKING
CUSTOMER
SERVICE
STRATEGY
BUSINESS
MODELLING

4. THE ‘CHIEF GROWTH OFFICER’ CONCEPT
We act as a GROWTH
ACCELERATOR for our client
organizations by taking
the role of their Chief
Growth Officer (CGO)
CGO is an evolved
function that takes
overall responsibility
of Business Strategy,
Marketing and Sales &
Distribution.
The CGO helps focus
the efforts of an
organization single-
mindedly towards
GROWTH and BUSINESS
KPIs
Chief
Growth
OfficerChief
Strategy
Officer
Chief
Marketing
Officer
Chief Sales
Officer

5. ECIRF
OUR PROPRIETARY ‘FRICE’ MODEL
FRUGAL approach
in Marketing,
Sales &
Distribution..
ROI-focused
REVENUE
enhancement by
Identifying new
and hidden
opportunities
INNOVATION
Systematic Step
by Step approach
of our
Proprietary
Sinusoid Curve
Method
CUSTOMER
Centricity in
our approach
to solutions
Entrepreneurial
view, inherent to
the 225+ years of
CXO level Team
experience

6. THE ‘THINK AS CONSUMER’ EDGE
Hiring a CSO/CMO/CGO: Normal Time Trajectory
0 months 3 months 5 months 7
months
Job description /
Briefing Executive
Search Consultants
/ Decision to hire
Candidate
coming on
board
Understand the
system/processes
and take action
Marketing
decisions/strategy
taken to impact
the organisation
1. Condense the learnings and execution time by a large extent
2. Greater value for CMO even on a 6-12 month horizon
3. Cross category experience
4. Not just one CMO but a team of senior management expertise
5. Mentorship of the existing Business & Marketing teams
Our Time Trajectory
We reduce your time trajectory by upto 85%
1 month

7. MARKETING : FRACTIONAL CMO
PRODUCT MKTG01 : MARKETING (FRACTIONAL MARKETING HEAD)
 Brand Assets development: Brand identity, Logo, Tagline, Brand guidelines
 Consumer & Marketing insights – Marketing Research
 Marketing Activity Calendar, Setting up of key milestones & KPIs – 1 year
 ROI-driven Campaign planning, development & execution
 Multi-channel marketing: Traditional, Digital, Social Media, Mobile
 Media planning & management
 Analysis, Reporting & Learnings
PRODUCT: ECOM01 SILVER PLAN GOLD PLAN
Brand Assets development & Marketing Activity Calendar a a
Consumer Insights development a
Campaign management & Media planning a
Execution & evaluation of marketing campaigns a
DURATION 1 month + 6 months +
PRODUCT
MKTG01
‘Think As Consumer’s panel of industry Marketing Heads have built and established popular brands across
industries & geographies. Our proprietary ‘Frugal Marketing’ model focuses on approaching Marketing with a
ROI-led lens, and building fruitful engagement that creates a highly satisfied & constantly growing base of
loyal customers and channel partners.

8. MARKETING : FRACTIONAL CMO
LIVE CASE
PRODUCT
MKTG01
Client: Leading e-commerce portal with its own Retail centers
Project Objective: Handle overall marketing for the brand and build deep engagement
with end-consumers and the channel-partner ecosystem
Project Duration: 1 year+
Key milestones & deliveries:
Brand guidelines document & advertising templates
Visual Merchandising planning & execution
Gathering key market & consumer insights for the business
Launches: Hyper-local marketing planning and execution across 20+ cities
Customer Acquisition: Multiple campaigns across Print, OOH & Digital
Partner/Seller Acquisition campaigns
Consumer engagement campaigns with co-funding by channel partner

9. DIGITAL MARKETING : INCOME TAX eFILING
LIVE CASE
PRODUCT
MKTG01
Client: Income Tax Department
Project Objective: To sensitize the nation about e-filing by creating Awareness
and Communicating about Ease & Simplicity of e-filing process.
Key Initiatives: e-mailer, explainer videos & digital brochures
Project Duration: 1 year
Key milestones & deliveries:
• Built good awareness of ITR filing deadlines and key policies such as e-Verification
etc.
• Enhanced user experience by developing detailed filing guidelines and explainer
videos.
• Significant increase in no. of ITR filings over previous year.
• A large increase in the first time ITR filers.

10. DIGITAL MARKETING : INCOME TAX eFILING
E-Mailer Campaigns

11. DIGITAL MARKETING : INCOME TAX eFILING
Explainer Videos

12. DIGITAL MARKETING : INCOME TAX eFILING
Brochures

13. DISTRIBUTION: INDIRECT & FRANCHISING
PRODUCT DIST01 : INDIRECT DISTRIBUTION & FRANCHISING
 Developing a Business Model for an Asset-light Indirect Distribution channel
 Building a Business pitch / ROI document for prospective channel partners
 Acquisition of Franchisee / Channel partners
 On-boarding of Franchisees / Channel partners and aligning with Business
 Business planning & Milestone, KPI, Target setting
 Trade Marketing & Loyalty plan & Calendar for partners
PRODUCT: DIST01 SILVER PLAN GOLD PLAN
Business Modelling & ROI pitch development a a
Franchisee & Channel partner acquisition a a
On-boarding of partners & setting of KPIs & targets a
Trade Marketing & Loyalty Plan a
DURATION 3 months + 6 months +
PRODUCT
DIST01
Our panel of Sales & Distribution experts have set up large businesses on a tried & tested, low-risk, asset-
light model, that becomes a win-win proposition for both the business and its channel partners. We have
proven expertise in Franchising and have ready access to a large network of potential channel partners who
can take charge of businesses quickly & efficiently.

14. NETWORKING & STRATEGIC ALLIANCES: B2B
PRODUCT GTM01
NETWORK BUILDING & DEVELOPING STRATEGIC ALLIANCES
 Business pitch preparation
 Introductions to CEO / CMO / Key decision makers
 Fixing up Meetings and/or Calls
 Representation in key pitches & meetings with prospect
‘Think As Consumer’, with its team of 11 former CXOs, has been able to build an unparalleled
network consisting of senior industry leaders and key decision makers across Corporate
organizations in multiple business sectors.
PRODUCT: GTM01 SILVER PLAN GOLD PLAN
Business Pitch preparation a a
Introductions to CEOs / CMOs etc a a
Fixing up Meetings and/or Calls a
Representation in key pitches & meetings a
DURATION 2 months + 3 months +
PRODUCT
GTM01

15. NETWORKING & STRATEGIC ALLIANCES: B2B
LIVE CASE
Client: Media MNC specializing in Mobile Marketing solutions for brands to advertise
Project Objective: Improve reach & awareness of the platform across CMOs, CEOs,
Marketing Managers & Key decision makers
Project Duration: 6 months
Business pitches prepared: 95
Business verticals covered: 28
Introductions done to CMOs, CEOs & Co-founders: 186
Meetings done with CMOs/CEOs/Key decision makers: 68
Business generated: Rs.44 lacs
PRODUCT
GTM01

16. E-COMMERCE: STRATEGY TO EXECUTION
PRODUCT ECOM01 : E-COMMERCE: STRATEGY TO EXECUTION
 Business document preparation
 Investor pitch preparation
 UI / UX strategy
 Customer acquisition plan: Multi channel: Offline + Online
 Seller & Channel Partner acquisition plan
 Monetization strategy: Building multiple revenue channels
 Offline-Online integration: Omni-channelization
 Marketing & Campaign management: Omni-channel
PRODUCT: ECOM01 SILVER PLAN GOLD PLAN
Business document & Investor pitch preparation a a
Customer & Seller/Partner acquisition plan a a
Marketing & Campaign management + UI/UX strategy a
Monetization strategy + Offline-Online Integration a
DURATION 1 month + 2 months +
PRODUCT
ECOM01
‘Think As Consumer’s e-commerce domain experts have proven expertise in developing successful e-
commerce businesses from scratch and providing a rock-solid foundation for them to grow. One of our
specialization areas is to provide an Omni-channel play to businesses through effective offline-online
business & marketing integration.

17. E-COMMERCE: STRATEGY TO EXECUTION
LIVE CASE
PRODUCT
ECOM01
Client: E-commerce discovery + booking platform for celebration venues, events &
banquets
Project Objective: End-to-end business setup right from concept to operational stage
Project Duration: 6 months
Key milestones & deliveries:
Preparation of Business model
Business Forecasting & Budgeting for a 5-year horizon
Resource planning, Working Capital & Cash Flow planning
Brand assets development: Brand name, logo, tagline, guidelines
Seller acquisition: 1,000+ partners
Delivery of the website with all functionalities + Development of Mobile app
Setting up of a team to manage operations
Developing a Marketing plan, Customer & Seller acquisition plan

18. DISTRIBUTION: INDIRECT & FRANCHISING
LIVE CASE
PRODUCT
DIST01
Client: Real estate platform with Offline Retail operations
Project Objective: Develop an ‘Asset-light’ business expansion model; Attract, acquire &
on-board Franchisees to run retail centers
Project Duration: 9 months
Key milestones & deliveries:
Development of a Business and ROI pitch for Franchisees
Identifying multiple channels to acquire partners
Building a business & financials plan for each partner
Designing a cost-effective campaign to attract partners
Shortlisting, meeting & empaneling Franchisees across 22 cities across India
Developing a Business Development roadmap at partner-level

19. MULTI-CHANNEL CUSTOMER ACQUISITION
PRODUCT CAQ01 : CUSTOMER ACQUISITION
 Target Audience definition & profiling
 ROI-led shortlisting of customer acquisition modes & channels
 Building a 360 degree Offline-Online integrated plan
 End-to-end execution of Customer acquisition initiatives
 Generate Trials: Grow web traffic, app downloads, store footfalls, site visits etc
 Putting together a ‘Loyalty & Cross-sell/Up-sell’ plan for acquired customers
PRODUCT: DIST01 SILVER PLAN GOLD PLAN
Target Audience definition & profiling a a
Identifying Channels & developing Marketing Plan a a
Execution of the Marketing plan a
Planning & execution of Loyalty & Cross-sell/Up-sell initiatives a
DURATION 1.5 months + 3 months +
PRODUCT
CAQ01
With our strong Performance Marketing approach, we follow a completely ROI-led strategy in selecting
Marketing channels. We identify key metrics relevant for every business (Example: App downloads for E-
commerce, Footfalls for Retail stores, Site visits for Real Estate, Test Drives for Automobiles etc) and
deploy resources to optimally achieve these KPIs

20. MULTI-CHANNEL CUSTOMER ACQUISITION PRODUCT
CAQ01
LIVE CASE
Client: Mobile app for handset protection, security and insurance
Project Objective: To sell mobile apps to unserved and non-digitised smartphone users
in a profitable and sustainable manner
Project Duration: 1 year +
Key milestones & deliveries:
Developed an innovative offline retail channel strategy to market the app
Repositioned & rebranded Mobile Apps as a Branded CPG/Retail Brand
Achieved a 400%+ growth in revenues within 6 months
Quick ramp-up of Customer Acquisition initiatives across other Platforms / Geographies /
Genres
Innovative-Frugal marketing through In-store initiatives & Visual merchandising

21. CONSUMER EXPERIENCE MEASUREMENT (CXM)
PRODUCT CXM01 : CONSUMER EXPERIENCE MEASUREMENT & MANAGEMENT
 Creation of User profiles
 Creation of ‘Use Case Scenarios’
 Data collection along Consumer Touchpoints across Life-cycle
 Analysis & Reporting
 Route Cause Analysis
 Optimization & KPI setting
PRODUCT: CXM01
DURATION 2 months +
PRODUCT
CXM01
‘Consumer Experience’ today is the culmination of all Business & Marketing efforts by a brand. This
innovative product from us seeks to map a KPI-led, 360-degree brand experience from a ‘Consumer’
perspective. Our work spans the CX strategy, Journey mapping, Voice of Customer, CX analytics CX
technology and Training. Our multiple audit and measurement tools help in providing an exhaustive report
along with recommendations by industry experts

22. CONSUMER EXPERIENCE MEASUREMENT (CXM) PRODUCT
CXM01
LIVE CASE
Client: A travel company offering customized all-inclusive tour packages
Project Objective: To map the Consumer experience right from Path-to-purchase to
Return-to-base
Project Duration: 4 months
Key milestones & deliveries:
Project was divided into consumer-stage modules:
Information search > Booking > Preparation > Holiday experience > Reminiscing
Key metrics were identified and measured including ‘Handling of pre-booking queries’,
‘Transport & accommodation assurance’, ‘Assistance on travel preparations’, ‘Payments
during the holiday’ as well as ‘Social sharing of experience during & post travel’
The client was provided with a comprehensive report on each stage along with
diagnostics

23. REAL ESTATE
PORTAL
OUR CLIENT LIST
BIG DATA
MOBILE MARKETING
HEALTHCARE
MOBILE APP
VENUE BOOKING
PORTAL
PEST CONTROL
SERVICES
MEN’S
PERSONAL CARE
TRAVEL BOOKING
MINI-STORE
OFFERS
DISCOVERY APP

24. OUR TEAM
ASHUTOSH TYAGI | Marketing, Brand Management & Consumer Insights expert
23+ yrs | FMCG | Telecom | Health & Wellness | F&B | Marketing Research
Marketing | Enterprise Marketing | Product management | Business Development
B.Tech., MBE Delhi University, EMBA IIM Kozhikode
SAIKAT UPADHYA, Sales & Distribution expert
20+ yrs | Sales | Distribution | Industrial | Marketing | Consulting | Customer
Acquisition | Business Development
B.E.- IIT-BHU, MMS – JBIMS Mumbai
RAJIB CHAKRAVORTY, BFSI & Data analytics expert
25+yrs | Product Strategy | Data analytics | Finance | CRM | Marketing Strategy
Sales | Data modelling
B.Tech - IIT-KGP, PGDM - IIM Lucknow
SUJOY CHOURASIA, Retail Operations, QSR & Franchising expert
18+ yrs |Franchising | Franchisee setup & management | Retail | Sales |
Operations | Modern LFR Retailing | Marketing
B.Sc, MBA

25. GANESH BALARAMAN, Consumer Services & Retail management expert
25+ yrs | Telecom | Media | VAS | Gaming | IT | Customer Experience |
Sales | Operations | Marketing
MBA-Marketing, University of Mumbai
NITISH MALIK, Media & Telecom Business management expert
30+ yrs | Retail | Consumer Durables | Electronics | Sales | Marketing
Consumer Services | Business Processes | Customer Acquisition | Operations
M.Sc. Physics, M.Sc - DMM (JBIMS)
TV THYAGARAJON, end-to-end project expert – Manufacturing and Sales & Distribution
25+ yrs | FMCG | Retail | Business Development | Operations |
Marketing | Industrial
B.E, PGDM- IIM-A
OUR TEAM

26. PK CHATTERJI, Outsourced CEO
20+ yrs | Marketing | Business Development | Advertising | Brand Promotion |
Sales | Branding |
B.A, PGDM
PARTHO MAITRA, Advertising & Communications expert
30+ yrs | Sales | Distribution | Factory Management | Industrial | FMCG
Operations | General Management
B.Tech
PESHWA ACHARYA, Founder
25+ yrs | Senior Management | P&L expertise | FMCG | Telecom | Retail |
E-commerce | Marketing | Technology | Healthcare | Business Modelling
B.Tech - IIT-KGP, PGDM - IIM-Calcutta
OUR TEAM

27. ashutosh@thinkasconsumer.com
peshwa@thinkasconsumer.com
REACH US
https://in.linkedin.com/in/"think-as-consumer-"-52215873
facebook.com/peshwa.expert/
+91- 70118 45620, +91 9867641038
www.thinkasconsumer.com