Retail therapy
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Warm colors, wood décor, and accent lighting create a comfortable atmosphere in some stores and make them irresistible to shoppers. Stores with predominantly white colors, fluorescent lights, and cold sterile feels are less appealing. Organization and well-dressed mannequins can attract customers, while poorly dressed mannequins have the opposite effect. Sales signs are also an effective way to excite shoppers.
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Presentation1
Jurgita explored 6 different stores, observing opportunities to improve the customer experience through better signage, central product displays, clear product arrangement, salesperson appearance and behavior, and interior details like lighting, color, and music. While most stores lacked attractive central displays or well-organized products, one store stood out for its memorable signage that communicated the quality of products. Proper attention to visuals, organization, and staff can influence customers' impressions and desire to shop.
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Paying attention
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Stores in Madrid tend to be crowded and messy, making it difficult to find items. However, employees are friendly and play upbeat music to create an enjoyable shopping atmosphere. The layout guides customers through a single path to the cash register. While merchandise is disorganized, brand displays and salespeople standing by products help draw attention to what is for sale. Overall, shops prioritize a casual browsing experience over clear organization.
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Paying attention
The store environment lacked excitement and sensory stimulation. It had dull lighting, no music, and an unpleasant smell. Display fixtures and signage did not emphasize or highlight products effectively. Some products were placed in hard to access locations. Overall, the store felt overly plain and did not engage customers on an emotional level.
Store adventures
1. Store environments can influence customer behavior - relaxing music and scents can encourage customers to spend more time browsing, while intense lighting and cramped aisles can make customers feel rushed.
2. Product placement and pricing strategies aim to maximize sales - expensive items are placed at eye level while discounts are tucked away, and arranging by color, price or similarity can help customers find what they want.
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Paying attention
The document provides observations from visits to Forever 21 and Reebok Juniors stores. Key points include:
- Forever 21 had a huge, attractive facade but was overcrowded inside with merchandise, loud music was needed, and staff did not actively engage customers. Reebok Juniors had bright lighting that drew customers in.
- Opportunities for Forever 21 included adding music, reducing crowding, assisting customers, and improving staff engagement.
- Details on store layouts, product placement, customer demographics and behaviors were observed and noted.
Are you paying attention by orna noy lanir
The document analyzes and summarizes the author's observations from visiting several retail stores. The author notices design elements, logos, color schemes, product displays, and customer demographics. They determine that each store tailors its atmosphere, layout, and staff to attract its target audience. The author concludes that the stores understand their customers well but must also remain flexible to changes in the market. Opportunities may arise from being adaptive to new conditions.
Are you paying attention by orna noy lanir
The document analyzes and summarizes the author's observations from visiting several retail stores. The author notices design elements, logos, color schemes, product displays, and customer demographics. They conclude that each store tailors its atmosphere, layout, and staff to attract its target audience. While consistency serves stores well, flexibility is also important to adapt to changes and identify new opportunities.
Are you paying attention by orna noy lanir
The document analyzes and summarizes the author's observations from visiting several retail stores. The author notices design elements, logos, color schemes, product displays, and customer demographics. She concludes that each store tailors its atmosphere, layout, and staff to attract its target audience. While consistency serves stores well, flexibility is also important to adapt to changes in customer needs or external events. The author believes opportunities can arise from obstacles if one remains focused yet open-minded.
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The document summarizes observations from visiting about 10 stores in Mexicali, BC, Mexico to complete an assignment on creativity and paying attention. Some key points include: Stores with open doors and big sign lettering are more inviting; neutral color schemes and sufficient lighting are common; merchandise is arranged by function and there are often impulse items by the cash registers; salespeople generally have uniforms and scripts but availability varies; and innovations could help stores gain more satisfied customers through returns and recommendations.
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The document summarizes observations from visits to 6 retail stores in New York City. Key insights include how store design, color schemes, product placement and signage can influence customer experience and purchasing behaviors. Opportunities for improving each store are also identified, such as better showcasing products, encouraging browsing, or reorganizing layouts to drive more sales.
Attention
1. The document discusses strategies for both stores and customers - stores aim to sell as much as possible using marketing psychology, while customers should only buy what they need.
2. It notes stores have advantages like science and market research to influence purchasing decisions, while customers only have their attention and mind to resist impulse buys.
3. The document provides tips for both parties, like stores finding new ways to attract customers and customers making lists and checking prices to avoid unnecessary purchases.
Presentation1
Jurgita explored 6 different stores, observing opportunities to improve the customer experience through better signage, central product displays, clear product arrangement, salesperson appearance and behavior, and interior details like lighting, color, and music. While most stores lacked attractive central displays or well-organized products, one store stood out for its memorable signage that communicated the quality of products. Proper attention to visuals, organization, and staff can influence customers' impressions and desire to shop.
6 open shops in Soho Benita (Seville)
Six shops in Seville's Soho Benita neighborhood were observed. The shops drew customers in with colorful facades, signage, and open doors or windows. Inside, the environments were warm, elegant, and comfortable with high ceilings, pleasant lighting and scents. Young salespeople greeted customers and encouraged browsing the well-arranged products. Art exhibitions enhanced the shopping experience. Most customers spent 15 minutes browsing before 70% made a purchase.
Dania
Dania Farah observed several grocery stores and shops in her neighborhood. She noted features of the store exteriors like bright colors, fonts, and cultural elements. Inside, most had tile floors, high ceilings, and crowded merchandise. Personnel were generally easy to approach but not uniformly dressed. Popular products had large eye-catching displays. Customers ranged from individuals on quick targeted trips to families spending more time selecting from a variety of goods. Overall the observations provided insights into shop environments, layouts, and customer experiences.
6 OPEN SHOPS IN SEVILLE
The document summarizes observations from visits to 6 shops in Seville's Soho Benita district. Key points include:
- Shop fronts, signs, and windows draw customers inside. Young, attentive salespeople of both sexes greet customers.
- Warm, elegant, and original interior environments are found across shops. Merchandise is well-arranged with impulse items by registers. Art exhibitions enhance the shopping experience.
- Customers spend an average of 15 minutes looking at products. Around 70% make a purchase. Art exhibitions are a highlight that matches the shops' styles.
Paying attention
An assignment on paying attention, in partial fullfilment of requirements for "A Crash Course on Creativity" by Prof. Tina Seelig, Venture Lab, Stanford University
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Retail therapy
- 1. Comfort Found… I N R E TA I L T H E R A P Y
- 2. Why shopping in some stores is irresistible…
- 4. Warm colors and wood décor provide comfort.
- 5. Accent lights illuminate the store and set the mood. •
- 6. Not to mention… make you look much better!
- 7. Kudos to JCrew and the light dimmers in the dressing rooms!
- 8. • Stores that are predominantly white and have florescent lights …
- 9. … feel cold and sterile like a hospital.
- 10. High ceilings = the sky’s the limit on purchases?
- 11. Organization makes the store less overwhelming and more visually pleasing. •
- 12. Less is sometimes more.
- 13. Too much sometimes is too much!
- 14. Well dressed mannequins can draw a customer into the store. •
- 15. Poorly dressed mannequins or inadequately dressed mannequins can do the opposite. CENSORED
- 16. The number one thing that makes this shopper giddy…
- 17. SALES SIGNS!