This document outlines Amy Watkins' research proposal ideas focusing on retail design and consumer behavior. Her initial research examined marketing techniques used by supermarkets like Tesco and Asda. She then developed an interest in how social status and culture influence shopping habits. After discussions, Amy began focusing on how store design impacts the consumer experience. Her areas of further research include service design, aesthetics, user experience, marketing, and the relationship between design and synesthesia. She considers researching the design of specific stores or products and their targeting of age groups. Ultimately, Amy aims to narrow her topic and develop a clear proposal question investigating an element of retail design and its influence on consumer purchasing.