This document outlines the key tasks and responsibilities involved in retail store operations. It discusses managing inventory, receipts, customer service, and events at the store level. The typical tasks covered include store administration and premises management, inventory management and display, receipt management, customer service, and managing events, promotions, and alliances.

1. Retail Operations

2. 2
Objectives
• The store administration and management
process
• Managing inventory at the store level
• Managing Receipts
• Customer Service at the store
• Managing events & promotions

3. 3
Tasks to be performed at the store
level
Receiving
and
displaying
goods
Providing
customers
‘shopping’
experience
Recording
sales
Managing alliances/partnerships and promotions/events
Store administration and management of premises

4. 4
Typical tasks to be performed
• Store Administration & Management of
Premises
• Managing Inventory & Display
• Managing Receipts
• Customer Service
• Managing Events, promotions, Alliances and
Partnerships

5. 5
Management of Premises
• Duration of hours for business
• Responsibility for opening & closing the store
• Security of store Premises
• Security of merchandise

6. 6
Store Administration
• Cleanliness of the store premises
• Maintenance of the store façade & display
windows
• Time keeping of store staff
• Meeting requirements with respect to licenses
& permissions as required by the law of the
land

7. 7
Managing Inventory & Display
• Receiving & Inwarding of goods
• Maintaining proper documentation for goods
received and returned from the store
• Display of merchandise in various sections
• Special displays in case of events &
promotions

8. 8
Managing Receipts
• Determining the mode of receiving payments
for sales – cash, credit cards, co-branded
cards, etc
• Maintenance of records
• Method of billing may be an aspect of store
operations which most of the staff are
conversant with.

9. 9
Customer service
• The customer service policy defined by the
management is actually put into practice at the store
• Handling loyalty programmes
• Handling irate customers
• Handling situations when there is an increase in the
number of customers in the store – Diwali,
Christmas, a discount sale, etc

10. 10
Managing
Events, Promotions, Alliances…
• Local tie-ups for certain products / services
• During events, promotions – staff needs to be
trained on all aspects of the event/ promotion
and the specialties in merchandise if any