Merchandising involves more than just product placement and is an integral part of a business's image. It should be considered in all business materials from logos and branding to in-store product selection, display, and stimulation of customer interest to increase purchases. Merchandising at the retail level refers to the variety of products available and how they are presented to customers.

2.  Merchandising is more than simply the arrangement of
products on the shelf
 It is an integral component of the business image. It should
be considered when you design your logo, business cards,
brochures, letterhead, packaging, and product mix.

3.  In the broadest sense Merchandising is any practice which
contributes to the sale of products to a retail consumer
 At a Retail in-store level, merchandising refers to variety of
products available for sale
 …And the display of the products in such a way that it
stimulates interest & entices customer to make a purchase

4.  Select format – Future group
 Select stock range – Health drink
 Forward – Bikaji
 Backward - Reliance
Outsourcing – PizzaHut call center
Pvt. Labels – Dal Mill – Madam
 Depth and width - Shampoo

5.  Sugar – govt. fixed rate
Purchasing
• Right quantity – stock turn
• Right time – which day of week, festivals
• Right rate - source
• Right quality – local test kani rice

6.  Cost plus – CA, accountant
 Supply demand – Economist
 Internal variable – marketer
◦ Deals, discount
◦ Stock pattern
◦ Credit policy

9.  Operation Research
◦ Study your operations
◦ Devolve methodical formula
◦ Talk in methodical language
 50 % of sales or 5,00,000 which ever is more

10. Increase profit, Increase sale, Market share
 Price based
 Event base – Big bazaar
 USP – permanent or temporary
 Cross promotion
 Stock clearance
Review the promotion

13. Thank You!!