2.  Merchandising is more than simply the arrangement of
products on the shelf
 It is an integral component of the business image. It should
be considered when you design your logo, business cards,
brochures, letterhead, packaging, and product mix.

3.  In the broadest sense Merchandising is any practice which
contributes to the sale of products to a retail consumer
 At a Retail in-store level, merchandising refers to variety of
products available for sale
 …And the display of the products in such a way that it
stimulates interest & entices customer to make a purchase

4.  Select format – Future group
 Select stock range – Health drink
 Forward – Bikaji
 Backward - Reliance
Outsourcing – PizzaHut call center
Pvt. Labels – Dal Mill – Madam
 Depth and width - Shampoo

5.  Sugar – govt. fixed rate
Purchasing
• Right quantity – stock turn
• Right time – which day of week, festivals
• Right rate - source
• Right quality – local test kani rice

6.  Cost plus – CA, accountant
 Supply demand – Economist
 Internal variable – marketer
◦ Deals, discount
◦ Stock pattern
◦ Credit policy

9.  Operation Research
◦ Study your operations
◦ Devolve methodical formula
◦ Talk in methodical language
 50 % of sales or 5,00,000 which ever is more

10. Increase profit, Increase sale, Market share
 Price based
 Event base – Big bazaar
 USP – permanent or temporary
 Cross promotion
 Stock clearance
Review the promotion

13. Thank You!!