Retailing involves the sale of goods to consumers for personal use rather than resale. Retailers are the last link in the supply chain between manufacturers and consumers. The key functions of retailers are to provide product assortments, break bulk quantities into smaller units for consumers, hold inventory, and provide services to customers. Common types of retailers include high street shops, convenience stores, specialty stores, supermarkets, franchise outlets, and hypermarkets.

1. By Phaneendra MBAretail management
Andhra university

2. ABOUT RETAIL :
WHAT IS RETAILING ?
•Retailing is nothing but the selling of goods for personal use of family
not for reselling.
•Retailers are the final business in a link channel that links
manufacturers to consumers.

3. For example:
•Selling of grocery , home needs ,electrical goods like dvd players etc,.

4. Functions of Retailer
Providing assortment of products and services.
Bulk breaking.
Holding inventory.
Providing services.

5. Super markets typically carry 20,000 to 30,000 different items made by over
500 companies. Offering an assortment enables their customers to choose
from a wide selection of brands ,colours ,sizes etc,.
To reduce transportation costs, manufacturers & wholesalers typically ship
Cases of frozen dinners or cartons of blouses to retailers . Retailers then
offer the products in smaller quantities to individual consumers.

6. A major function of retailers is to keep inventory that is already broken into
user-friendly sizes so that products will be available when consumer want
Them.
Retailers provide services that make it easier for customers to buy and use
Products.

7. I. High street shops (grocery shops in villages)
I. High street shops (grocery shops in villages)
II.Convenience stores
II.Convenience stores
Specialty stores (pantaloons, food bazaar, music world etc,.)
Specialty stores (pantaloons, food bazaar, music world etc,.)
Super markets (big bazaar , ,spencers retail etc,.)
Super markets (big bazaar spencers retail etc,.)
Franchise outlets (pepsi, perfetti, monginis etc,.)
Franchise outlets (pepsi, perfetti, monginis etc,.)
Hyper markets (hypercity saravana stores etc,.)
Hyper markets (hypercity saravana stores etc,.)

8. I. High street shops (grocery shops in villages)
II.Convenience stores
Specialty stores (pantaloons, food bazaar, music world etc,.)
Super markets (big bazaar , spencers retail etc,.)
Franchise outlets (pepsi, perfetti, monginis etc,.)
Hyper markets (hypercity saravana stores etc,.)