Ito-Yokado is a Japanese retailer founded in 1948 that operates about 175 superstores throughout Japan selling food, apparel, household goods and more. It is one of Japan's largest retailers in terms of sales. The company has expanded over the years through establishing various retail formats and related businesses such as convenience stores and restaurants. Ito-Yokado aims to further expand globally and improve operations through strategies such as joint procurement and logistics optimization. Key challenges include competition and economic conditions.

2. Establishment : MASATOSHI ITO
Founded : 1 March 1948
Head quartered in
tOKYO, Japan
one of the 15 largest in the world, in terms
of sales.

3. One of Japan's leading retailers,
It operates about 175 superstores throughout
Japan.
In addition to food (more
than half of total sales), the stores apparel,
household goods, and more.

4. Business name ITO-YOKADO &CO.,LTD.
President NORIKAZU ITO
Head office ICHINOMIYA CITY , JAPAN
Distribution centre KITANAGOYA, JAPAN
Capital ¥ 30MILLION
Founded MARCH 1948
Nature of Business: Operation of superstores selling food ,
apparel and household products.
Total sales: ¥1,487.4 billion
Number of employees: 44,299

5. MASATOSHI ITO founder and
honorary chairman of ito Yokado
Chairman of Seven-Eleven Japan
TOSHIFUMI SUZUKI
President and COO:
SAKAE ISAKA
Chief Administrative Officer:
NORITOSHI MURATA
MaSatOSHi

6. 1958: Yokado Co., Ltd. is established, originally to operate department
stores.
1961: Yokado opens a new store, which is essentially a superstore—a
supermarket also selling nonfood items.
1965: Company name is changed to Ito-Yokado Co., Ltd.; superstores are
renamed Ito-Yokado.
1972: Ito Yokado goes public, with listing on the Tokyo Stock Exchange
company, also expands into restaurants, with establishment of the Famil
chain.
1973: Denny’s Japan is established to open Denny’s restaurants in Japan
and Ito Yokado establishes Seven-Eleven Japan to open Seven Eleven
convenience stores throughout Japan.
1975: York Mart supermarket chain is established.

7. 1978: Company launches MarY ann, a chain store specializing
in fashionable in women’s clothing.
1981: StepS , a chain of menswear stores, is established.
1984: Company establishes the rObinSOn’S Japan department
store business and the OSHMan’S Japan sporting goods
business.
1991: Ito-Yokado acquires a 70 percent stake in Southland
Corporation, owner of the 7-Eleven chain.
1992: A scandal involved which leads to the resignation of Ito as
President.
1995: Shiba Park Publishing is formed as a magazine publisher.
1997: Company expands into China for the first time with the
opening of a superstore in Sichuan.
2001: IYBank begins its operations

8. 5399 Miscellaneous General Merchandise Store
 5541 Gasoline Service Stations
 5812 Eating Places
 5411 Grocery Stores
 5331 Variety Stores

9. • Retail stores
•Financial Services
•IT / Service

10. Yokado currently operates three formats
i)Comprehensive Shopping Centers.
ii)General Merchandizing Stores (GMSs).
iii)Neighborhood Shopping Centers (NSCs).

11. COMpreHenSive SHOpping CenterS
Mall-styled stores featuring various retailing and amusement
facilities

12. Large-scale stores covering a full range of daily products,
including food, apparel and household goods, to meet
consumer needs in highly populated urban areas

13. Food supermarkets and specialty
stores to meet consumer needs in
smaller commercial areas

14. STARTED IN 2001
Offering wide range of varieties through online
Ordered via
PC / mobile phone
Picking of ordered
Pr
o
items on sales floor
ce
co
ss
e - e rc
m
in
m
e
Items packed
in back room
Delivered to
customer

15. Thank Ito Scholarship assistance to young
Scholarship people who have "their own
Foundation learning" the willingness
(Foundation)
Http://Www.Ito-foundation.Or.Jp/

16. Installation of ice thermal storage systems and
light-adjusting facilities for reduced energy use in
large stores
Ice thermal storage
system using
nocturnal
ice-making
Accelerated installation of energy-efficient facilities to
reduce CO2 emissions

17. EFFECTS OF AREA MARKET ONCENTRATION STRATEGY
 Greater familiarity with customers
Efficient construction of production bases
Effective sales promotions
Efficient construction of distribution structure
Improved efficiency in guiding franchised stores
Preventing entry by competitors

18. GLOBAL STRATEGY
Establishment of the supply structure required for
overseas expansion involving area licensees
 Promotion of Group wide joint procurement of
raw materials and products
Sharing of information on global production
regions
DISTRIBUTION STRATEGY
• Establishment of total optimization of distribution
system
• Systematizing the Group’s distribution section

19. DISTRIBUTION SYSTEMS
Processing Centers and Perishables Distribution Centers
Combined Delivery System
Group companies adopt a combined distribution system for greater efficiency
Perishables distribution center jointly operated by Ito-Yokado and York-
Benimaru
Ito-Yokado
Perishables distribution centers 5
York-Benimaru
Perishables distribution centers 10
Vegetables and fruits centers 4
Seven-Eleven Japan
Meat processing centers 6
Seasonings packaging centers 8
Vegetable processing centers 9

20. Ito follows different type of visual merchandising to attract customers
They will upgrade
v.m every week for
new look

21. Soft-
drink
display
case Freezer
inverter case

22. Group Card Business
Group companies have issued over 30
million cards at present
Millennium 2.43 million CARDS
CARD SAISON
Member’s 1.58 million
Card
CLUB ON 2.41 million
CARD SAISON
Ito-Yokado 7.12 million
Point Card
Seven Card*1 3.11 million
Nanaco 12.85 million

24. Multiple formats and solid market share in major metropolitan areas.
Well known regional brands
Developed private label and loyalty marketing programs
Pricing image
Very strong organic growth (i.e., comparable and identical store sales)

25. consistent productivity and execution across divisions
Weak in own brand sales.
Japan’s economy.
Spending too much cost in transport.

26. Business expansion in North America
Joint ventures and acquisition for more expansion.
Discount sales development.
Improve sales performance.
Reduce operating cost.

27. Fierce competition.
Wal-Mart low prices is the biggest threat for Yokado
New player entering into the retail industry.
Frequent changes in fashions