Carrefour is an international hypermarket chain headquartered in France. It operates over 15,600 stores globally making it the second largest retailer in the world. Carrefour emerged in 1958 and has since expanded internationally, deriving over 57% of its revenue outside of France. It aims to satisfy customer needs through various store formats including hypermarkets, supermarkets, convenience stores and cash & carry locations. Carrefour sees growth opportunities in expanding further into large markets like China, Brazil, India and Turkey.

2. Founded on
January 1st ,1958
Head quartered in
Levallois-Perret, France

3. Lars Olofsson, chief executive of French
retailer Carrefour

4. Type Societe Anonyme
Industry Retail
Founded January 1st ,1958
Headquarters Levallois-Perret, France
Key people Lars Olofsson (Chairman
and CEO)
Services Discount, grocery and
convenience stores, cash
and carry, hypermarkets
Revenue €112.245billion (2011)
Operating income €1.836 billion (2010)
Profit €433 million (2010)
Total assets €53.65 billion (end 2010)
Total equity €10.56 billion (end 2010)
Employees 471,755 (end 2010)

5. COMPANY’S ORIGIN
Carrefour emerged as collaboration between
two entrepreneurs, Marcel Fournier and Louis
Defforey,
Both men came from successful,
enterprising families
The first Carrefour store opened on 1st
January 1958 in suburban Annecy near a
crossroads (carrefour in French).
Carrefour S.A. is an international
hypermarket chain headquartered in Levallois-
Perret, France.
It is one of the largest hypermarket chains in
the world (with 1,395 hypermarkets at the end
of 2009, the second largest retail group in the
world in terms of revenue and third largest
in profit after Wal-mart and Tesco

6. The mission of Carrefour is "to satisfy each and
every customer expectation with professionalism
and to offer the best possible prices for high-
quality products and services."
The Carrefour group has one simple ambition:
making Carrefour the preferred retailer wherever
it operates.

7. Over the past 50 years, the Carrefour group has grown to become one of
the world’s leading distribution groups.
The world’s second-largest retailer and the largest in Europe.
The Carrefour group currently has over 15,600 stores, either company-
operated or franchises.
The group currently operates 6 Multi Formats

8. The group currently operates in three major markets:
Europe, Latin America and Asia.
With a presence in 35 countries, over 57% of group
turnover derives from outside France.
The group sees strong potential for further international
growth in the future, particularly in such large national
markets as China, Brazil, Indonesia,India Poland and
Turkey.

9. The group sees strong potential for further international growth in the
future, particularly in such large national markets as China, Brazil,
Indonesia, Poland, India and Turkey
Carrefour currently has two separate units in India, operational since
2007. Carrefour WC&C India is rolling out fully-owned cash & carry
stores, and Carrefour India Master Franchise, which has been trying to tie
up with an Indian partner to open Carrefour branded stores throughout
the country.

10. 22 stores in china
Trying to build 36 hypermarkets
2 Wholesale cash and carry stores
IRAq
Carrefour is to open 5 stores in Iraq in the city of
Erbil in 2011.
JORdAN
Carrefour also operates in the United Arab
Emirates and Jordan in a joint venture with
Majid al Futtaim.

11. TAIwAN
In 1989, Carrefour became the first international retailer to establish a presence
in Asia when it entered Taiwan through a joint venture with Uni President
Enterprises Corporation. It leveraged the experience it gathered in Taiwan to
expand into other Asian markets.

12. SAudI ARAbIA
Carrefour also has 11 franchise operated hypermarkets in Saudi Arabia, with 5 of
them being in the capital Riyadh itself.
OMAN
In Oman, Carrefour opened a store in 2003 on the outskirts of the city of Muscat.
And in 2008, another branch opened in Qurum. In May 2011 Carrefour opened a
store in the Safeer Mall in Sohar.
uNITed ARAb eMIRATeS
Carrefour also operates in the United Arab Emirates and Jordan in a joint
venture with Majid al Futtaim.

13. KuwAIT
In March 2007, Carrefour opened a
store in Kuwait in the Avenues mall
uNITed KINGdOM
Carrefour had several hypermarkets in
the UK until the 1980s. They were
located in Leyland, South Wales, Merry
Hill in Dudley, Sutton Coldfield
,Castleford, Metro Centre in Gateshead,
Telford Shopping Centre (Shropshire),
Swindon and Cribbs Causeway in Bristol.
All stores were later acquired by the Dee
Corporation, but continued to trade as
Carrefour for some time before being
converted to Gateway Superstores.
As of July 14, 2011, a range of
Carrefour's products are sold in the UK
via Ocado.

14. Carrefour main aim is to satisfy all the customer’s needs so the group
introduced different formats

15. 1400 stores across the world
A very large commercial establishment that is a combination
of a department store and a supermarket.
1 million customers a day shop in hyper market

16. 2952 stores across the world
A large self-service market that sells a wide range of food
and household goods

17. tend to offer a wide
array of
products and
services,
but they compete
mainly
on price offers
extensive
assortment of
merchandise
at affordable and cut-
rate prices.

18. Total stores 5059
Keeping pace with socio-demographic changes and new ways of
shopping, Carrefour has breathed new life into its convenience stores,
creating contemporary, modern concepts that meet customer’s
needs

19. 70 stores &11 stores are ready
to open
Offer high-quality products in large quantities, both for
professionals and individuals

20. Carrefour offers shopping online in several countries (France, Spain, Belgium,
Turkey and others). A wide selection of services - such as home delivery and
in-store or in-warehouse collection - are available to customers, varying from
country to country

21. Being the preferred retailer means having stores where
customers are naturally drawn to shop, and to which they are
loyal. It means having the trust of customers: trust in product
quality, price and service
It means being able to satisfy and anticipate customer needs
and giving customers the best special offers

22. The strategy of the Carrefour group is aimed at achieving organic,
sustained, profitable growth in excess of the broad market growth rate,
and has three levers:
•Client-oriented culture
•Transformation
•Innovation

23. Client-oriented culture: Getting to know our
customers better in order to serve them better.
Transformation: Increasing agility, execution
quality and competitiveness.
Innovation: Regaining initiative and
leadership.

25. FReNCh SlOGAN
1988-2003 : "I am positive with Carrefour“
2003-2007 : "Energy Wise“
2007-2009 : "The quality for all“
2009-2010 : "The positive is back“
Since 2010 : "The positive every day"

26. STORe bRANdS
Hypermarkets: a model in constant
change
Supermarkets: a redefined format
Hard discount stores: building on
success
Convenience stores: highly adaptable
Cash & Carry and e-commerce

27. Out of sight is out of mind
For this reason
They want the customers to come to
store and shop again so
they want to remind their organization
to the customers
So they introduced the customer
loyalty cards
They will send greeting mails for every
occasion

28. Carrefour also offers more than 100 back-to-school
products on Carrefour.fr. Customers simply order their
school supplies online for home delivery.

29. Carrefour launches its "Lowest price"
guarantee on fuel!
Carrefour is introducing a “Lowest price" guarantee on fuel (not
including LPG) at 195 hypermarket service stations throughout France

31. STReNGThS
Carrefour is largest hyper chain market in terms of size.
Second Highest revenues in the retail industry after Wal-Mart.
Large network of discount, grocery , convenience and cash
and carry hypermarkets.
More than 50% of sales come from France.

32. weAKNeSSeSS
 Reduce Operating Expenses.
Weak position in Asian and Middle East countries.
Has not been able to attract the Japanese customers.
Taking too much time in opening new stores.
Labor relations.
Weak own brand sales.

33. OPPuRTuNITIeS
Joint ventures and acquisition for more expansion.
Discount sales development.
Improve sales performance.
Reduce operating cost.
Research and development required in marketing area
to understand the dynamics of different segment.
Maintain labour relations.

34. ThReATS
Fierce competition.
Wal-Mart low prices is the biggest threat for Carrefour.
Terrorism and instability in the countries of Asia and
Africa
New player entering into the retail industry.
Facing difficult to understand the dynamics of Asian and
Middle east countries.
Slow expansion outside the France may allow the
competitors to snatch the market share.