Pawan Raheja is seeking a position in international business where he can utilize his 8 years of experience in sales and marketing. He currently works as a Senior Executive for export to the Gulf region at Relaxo Footwear Limited in New Delhi. Previously, he worked at Windsor Exports in Gurgaon as an Executive for export to Africa, and at Amrit Feeds Limited as a Channel Sales Executive. He has an MBA and higher national diploma in computing and multimedia.

1. PAWAN RAHEJA
Mobile: +91-8826630103
Email ID : er.raheja@gmail.com
Career Objective
Seeking a position in the field of International business in a Dynamic organization,
where my abilities & acquired skills in sales & marketing are utilized toward diverse job
responsibilities & to attain value for the organization and thereby attaining value for
myself.
PROFESSIONAL EXPERIENCE (8 Years)
Current Organization: RELAXO FOOTWEARS LIMITED, NEW DELHI
Organization profile : RELAXO Footwear commenced its journey with the manufacture of Hawaii
slippers. It has now grown into a large-scale entrepreneurship catering to the
basic needs of the quintessential Indian citizen. From a modest sales figure
of Rs. 1 million in 1977 to more than Rs. 8700 million last year; the company has
experienced a record-breaking growth since inception. Today, the company
manufactures over 3 lakh pairs of footwear per day, which approximately adds
up to over 10 million pairs per year.
Duration : December 2013 to till date
Role : Sr. Executive- Export for Gulf region
Job Description
• Managing key accounts in Gulf region.
• Appointing new distributor in untapped country.
• Evaluate distributor for continuity and expansion of business
• Manage all the business relationships with the distributors for the assigned countries.
• Sales Plan and Driving Sales & Share – Strategic planning/initiatives management/sales fundamentals
results in actionable sales plans with good Return on Investment ensuring that
we are set up to deliver targets.
• Prepare and manage the detailed country level plan and strategy for increasing market share & Set
Annual sales targets for each country ensuring the division’s growth objectives
are being met.
• Budget management – managing budgets across all regions & channels.
• Analyze sales achievements and trends by distribution channel, key account, and country and revise
strategies wherever and however applicable ensuring the division’s overall
objectives is being met.
• Monitor the expense for listings, Promotions, Displays by each distributor for assign market. Prepare a
summary sheet and coordinate with Marketing and accounts department.
• Manage the implementation of all BTL activities and analyze the impact on sales.
• Distribution Channel Management - Merchandising and Trade Marketing.
• Evaluate stocks against sales on monthly basis and suggest SKU wise inventory levels to the
distributor.
• Quarterly and Monthly sales targets setting with the distributor on the basis of yearly target.

2. • Felicitate increase in NPD revenue contribution in Middle East Region through coordination with SCM
PREVIOUS ASSIGNMENT
1. WINDSOR EXPORTS, GURGAON
Organization profile : Windsor Exports is Part of Eastman Group, was founded with the vision to
make available globally, industrial products related to Tractor & Automobile
industry with internationally aspired quality standards. The products
manufactured are Hydraulic pumps, fingers by the Company are sold in India,
Europe, Africa, Middle East and South America.
Duration : July 2008 to November 2013
International Exposure: Three business tours to NIGERIA & GHANA till now
Exhibition Exposure: Auto Expo 2011 & 2012
Role : Executive- Export for Africa (Nigeria & Ghana)
Job Description:
• International Business/Exports:-Marketing, Business Development & Customer Relationship for
Africa (Nigeria & Ghana)
• Extensive research and analysis based on internal existing database for short listing the global target
customers & Exploring Business Opportunities in the International Market.
• Understanding the customer requirements and providing them with appropriate quotations and prices
and other details.
• Appointing Distributors and wholesalers & Setting up Business with them
• Providing business update reports to the senior management on a weekly basis.
• Ongoing internal analysis to explore untapped potential markets and business opportunities
• Coordinating with production department for finalizing the rates and pricing strategy
Additional Responsibility-
• Revamping the existing website of the company through inputs on content and
creative development
• Co-ordination with external agencies for website development.
2. AMRIT FEEDS LIMITED, GURGAON
Organization profile : AMRIT Group is a leading player in poultry sector in India with a market share
of 27%. It’s a Kolkata based group. The Group started its operations in 1995 and
has achieved high growth since then. At present the Group is having its strong
presence in Poultry Feed, Breeding Farm, Hatcheries and Broiler Farming with
manufacturing/farming capacities consisting 6 Poultry feed manufacturing
units.
Experience : March 2006 to June 2008 ( 2 years)
Role : Channel Sales executive for Haryana region

3. Responsibilities : New Market Expansion, Customer Relationship Management, Channel
Marketing Sales and Business Development.
Education
Professional
• Completed Masters of Business Administration (M.B.A.) from Doon Valley Institute of Engg. &
Technology, Karnal with aggregate of 62% marks, in the year 2006. Affiliated to Kurukshetra
University, Kurukshetra & approved by A.I.C.T.E.
• Completed Higher National Diploma in Computing & Multimedia from Indra Gandhi National
Open University (I.G.N.O.U.) with aggregate of 65% marks, in the year 2004.
Academics
 Bachelor of Science (PCM) from Kurukshetra University, Kurukshetra
 Class 12th
from Dyal Singh School, Karnal
 Class 10th
from St. Thereasa Convent School, Karnal
TECHNICAL EXPOSURE:
 Operating System: Windows 9x/XP, DOS
 Languages: C, C++, Visual Basic 6.0
 Data Bases: Ms Access
 Web: HTML.
 MS Office: Word, Excel, and PowerPoint.
Training and Projects
1. Organisation: ICICI Prudential LTD.
Project title : Comparative study of Children Plans of ICICI PRUDENTIAL with other insurance
players
Duration : 2 weeks.
Strength and Personality Traits
 Effective High Performance Achievement oriented fast learner with good observation &
analytical skills.
 Positive Attitude, Strong interpersonal and organizing skills with a pleasant personality matched
with the ability to manage stress and time effectively.
 Strong communication and interpersonal skills
Personal Details
Date of Birth : 28th December 1981
Marital Status : Married
Languages Known : English & Hindi.
Hobbies : Listening music, Reading newspaper
Permanent Address : HNO. 2151 Sector-13, Urban Estate, Karnal
Phone No : +91-184-2205132
Nationality : India

4. Current Location : Gurgaon
Date :
Place : Gurgaon Pawan Raheja