Ken Caputo is a marketing communications professional based in Fort Mill, SC with over 30 years of experience leading marketing teams and consulting with companies. He has expertise in web development, strategic planning, writing, and corporate communications. Some of his clients include 3D Systems, Good Success, Oticon, and Tekmark Global Solutions. He has a proven track record of developing award-winning campaigns that increase leads, sales, and brand awareness for companies.

1. KEN CAPUTO
Fort Mill, SC ~803-389-6446
markteachpro@yahoo.com
www.linkedin.com/in/kencaputo
MARKETING COMMUNICATIONS PROFESSIONAL
Web Development u Strategic Planning u Writer/All Media u Corporate Communications
u Effective marketer in a range of industries and across all mediums
u Accomplished leader of communication teams in corporate and agency settings
u Recognized as an accomplished project leader that gets results on time and within budget
u Expertise extends to corporate training and fresh, innovative ideas that get results
u Award-winning advertising, communications and marketing campaigns
KEY ACCOMPLISHMENTS
u Influenced Marketing Direction: Consulted with international high tech company to rebrand and re-
launch their web site by developing fresh copy ideas and more effective ways to present highly
technical information. Working closely with their internal designer and rest of team, the revitalized
web site increased traffic and new business leads by 15% within the first two months. Strategic
recommendations also resulted in improved media relations and increased media attention for targeted
marketing programs.
u Creative Marketing Solutions Impact Bottom Line: Enhanced and upgraded the US web site for a
category leader international company. Results included dramatic gains in traffic to the site as well as
an improved functionality to the ordering system. Key member of the launch team for a breakthrough
product. The enhanced website proved to be the perfect platform for the successful product launch.
u Effective Presenter of Corporate Training Programs: Successfully presented corporate training
programs to over 250 new retail sales staff throughout the country. IBM, one of the corporate sponsors,
as well as the participants themselves reported a high degree (96%) of satisfaction with the course and
the effectiveness of the trainer.
CAREER EXPERIENCE
KC CONSULTANTS - Fort Mill, SC 2004 - Present
Principal Consultant
Retained for critical consulting projects involving marketing communications as well as training.
Significant client assignments managed:
- 3D Systems, Rock Hill, SC
- Good Success, Rock Hill, SC
- Oticon, Inc - Somerset, NJ
- Tekmark Global Solutions- Edison, NJ
- Computer Generated Solutions – New York, NY
LOWE’S Companies Fort Mill, SC 2008 – Present
Customer Service Associate II (Part Time - Retail)
Customer sales leader in the Lawn and Garden Department. Completed retail training program.

2. Recognized for providing consistent superior customer service.
FRANKLIN TOWNSHIP BOARD OF EDUCATION, Somerset, NJ 2002 -2004
Grade 6 Teacher
Through range of innovative teaching methods motivated students to reach their full potential. Evaluated
students and programs and created/executed out-of-the box lesson plans.
TELCORDIA TECHNOLOGIES, Piscataway, NJ 2000-2001
Project Manager
Edited and managed the response to Requests for Information (RFIs) and Requests for Proposals (RFPs) with a
potential of $1 to $30 million. Managed more than $300 million in national and international opportunities in
two years.
EDUCATIONAL TESTING SERVICE, Princeton, NJ 1988-2000
Marketing/Publishing Manager
Created and executed strategic marketing/communications plans, including the organization’s first multi-
media campaign to position the entire school-to-work product line under one umbrella marketing theme. As a
result, overall sales increased by 15% (in a two-year period). Created executive-level PowerPoint shows to
deliver marketing recommendations.
H.T. FENTON ASSOCIATES, Somerville, NJ
Account Executive
Handled agency efforts to attract new business. Managed and serviced existing accounts.
- Secured and developed new business in excess of $200,000
- Managed business-to-business ad co-op programs for major agency clients including Dynapac Mfg.
(Caterpillar competitor)
THE PRUDENTIAL, Newark, NJ
Associate Advertising Manager
Advised and consulted with executives to plan, develop and execute $1.5 million subsidiary and international
advertising/marketing programs. Developed national merchandising and sales promotion programs including
videotape, PowerPoint and multi-media presentations. Increased sales force visibility, which improved sales.
Administered and managed virtually all areas of Prudential's $25 million consumer advertising program.
Company awareness improved by 15%.
EDUCATION
Bachelor of Science, Marketing (Honors), Rutgers University, Newark, NJ
PROFESSIONAL DEVELOPMENT
Certificate, Digital Publishing and Image Technology,
Rochester Institute of Technology, Rochester, NY
Certificate Consulting, Rutgers University, Newark, NJ
PROFESSIONAL AFFILIATIONS
Rutgers Club of Charlotte
Member, Town of Fort Mill Storm Water Advisory Committee

3. KEN CAPUTO 803 – 389- 6446 markteachpro@yahoo.com 2
American Marketing Association - Charlotte, NC Chapter