A marketing director is responsible for developing and implementing both long and short-term marketing strategies for their organization. Their duties include brand development, competitive intelligence through market research, and public relations. They must interact with various departments, oversee other marketing staff, and present research findings and reports to senior management to help guide business decisions.

1. Student : Vlăsceanu Cătălin-Valentin
Grupa 8102
Coordinating teacher : Mihai Frumușelu
THE RESPONSABILITIES
OF A
Universitatea de științe agronomice și medicină veterinară București

2. A marketing director is a
person responsible for the
overall marketing operations
of an organization or
business. The job requires
not only having skill in the
creative aspect of
advertising, but also having
the budgetary knowledge
needed to plan appropriately.
Thus, the marketing director
must be an effective manager
in terms of both budget, and
the creative process. Time at
the job will often be split
between these two primary
functions.

3. What Does a Marketing Director
Do?
A marketing director performs many duties aimed at
developing and implementing the long- and short-term
marketing strategies of his employer. The broad scope of this
task requires him to interact heavily with various
departments of his firm, including research and
development, manufacturing, supply chain, sales and, in
some industries, legal and compliance. Depending on the size
of his organization, a marketing director may also oversee a
team of junior marketing professionals.

4. Brand Development
Perhaps the most important duty performed by a
marketing director is the development of her
employer’s brand. Consisting of visuals, such as a
logo, and sometimes sounds, such as music used in a
television or radio advertisement, a brand is the
image that comes to mind when customers think of
company. Although each of a firm’s products and
services may be branded, there is typically a
corporate brand that encompasses the entire
organization. Partnering with senior management, a
marketing director creates a brand that aligns with
the organization’s mission statement.He then directs
internal or external media relations and advertising
professionals in the implementation of that brand,
producing press releases, commercials and other
promotional material.

5.  Competitive Intelligence
In an effort to assist his employer in remaining
competitive in the marketplace, a marketing
director performs a multitude of research aimed at
ensuring the firm’s foothold in the industry. He may
perform customer research by implementing surveys
and hosting focus groups. He may also analyze the
advertising activities and sales performance of
competitors. In addition, he may assess the state of
the economy as it relates to the firm’s industry.
Once this research has been compiled, a marketing
director creates various reports based upon his
findings. These documents are then presented to
senior management. Reports based upon the
research of the marketing director are considered by
management when making business critical
decisions, such as the development of new product
lines or the discontinuation of a poorly performing
advertising campaign.

6. Public Relations
In many environments, a marketing director
represents his employer in the media. He
grants interviews in an effort to promote
new products, services or initiatives. He
represents the firm at charitable events and
other happenings taking place throughout
the community. In times of crisis, he may
also perform damage control, courting the
press for the purpose of changing a negative
opinion of his company. While some
marketing directors perform this duty
autonomously, others work in partnership
with internal or external public relations
professionals.

8. BIBLIOGRAPHY :
HTTP://SMALLBUSINESS.CHRON.COM/DUTIES-
MARKETING-MANAGER-801.HTML