1. MICHAEL FRAZER
510 Alameda Court, Marco Island, FL 34145
(561) 307-8849 │ msfrazer2@gmail.com
SENIOR-LEVEL MARKETING, SALES, & DEALER SOLUTIONS EXECUTIVE
Integrated Media Sales | Automotive Management & Advertising | Digital Marketing
Driven Senior Marketing Executive of 25+ years with expertise across all facets of driving hard sales, maximizing
productivity, and ensuring an optimal customer experience. Instrumental in the design of a variety of innovative
advertising solutions, record-breaking sales performance and technique, and comprehensive training programs. Utilizes
agile team development methods and encourages a client-focused consultative approach to sales. Extensive military
experience and relative educational background. President’s Club Award Winner. Seeks a leadership role within an
established company to display marketing, sales, and internal operations acumen.
 Consultative Sales
 Inventory Management
 Fixed & Internal Operations
 Product Development
 Advertising
 ROI Reporting
 Digital Advertising Solutions
 Team Leadership & Training
 Business Analysis & Strategy
 Client Relations
 Website Management
 CRM/Inbound Marketing Tools
P R O F E S S I O N A L E XP E R I E N C E
DEALER PRODUCT SERVICES, AN AFFINITIV COMPANY , Long Grove, IL 2016 – Present
Director of Digital Sales & Marketing, Dealer Advertising Solutions and Services
 Instrumental in conceptualizing, developing, and streamlining digital advertising solutions for SEO, PPC, and
Social Media; direct reimaging and redesigning efforts by contributing in-depth insight.
 Fluidly collaborate with national, cross-function team of managers to collectively launch original digital
advertising campaigns and successfully achieve revenue milestones.
 Implement a “dealer needs analysis” form with increased effectiveness to enhance customer experience;
introduce account management methods that maximize efficiency, organization, and minimal churn.
 Spearhead the initiation of revamped sales force compensation approaches and execute an exemplary leadership
style while leading large sales teams.
 Navigate and overcome challenges associated with sales strategy; actualize company growth plans of action
utilizing polished management experience and communication skills.
 Coordinate with upper management to create a seamless shopping experience for customers, targeted content,
and new employee training programs.
ZIMMERMAN ADVERTISING, Fort Lauderdale, FL 2014 – 2016
Director of Digital Automotive Sales and Sales Strategy
 Revolutionized Zimmerman Advertising’s management system regarding over 100 rooftop PPC and Facebook
clients; networked and built rapport with prospects to expand client list.
 Proficiently led a large sales team of 30 executives; provided comprehensive training in client interaction.
 Notably increased Tier 3 automotive digital automotive revenue by 400% within 2 years through use of an
integrated media pitch; consistently maximized team productivity for top-notch results.
 Held responsibility for the complete process of creating inventive digital solutions from initial stages of
conception to successful introduction to 3rd party vendors and internal company retail technology teams.
 Designed and shouldered the development of the first internal search engine-powered marketing program
deploying understanding of inventory management, website organization, and social media marketing.
AUTOTRADER.COM, Atlanta, GA 2011 – 2013
Manager of Corporate Sales Strategy and Best Practices
 Interpreted overall short/long-term sales goals and solidified roadmap to achieve revenue milestones.
 Revitalized the Autotrader.com website to target specific audiences and elicit sales opportunities; maintained an
up-to-date working knowledge on industry trends and adjusted initiatives accordingly.
 Co-engineered aggressive sales solutions & innovative E-commerce module; collaborated with partners to create
impactful training materials.

2. MICHAEL FRAZER
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Manager of Corporate Sales Strategy responsibilities continued…
 Contributed to marketing initiative development at in-market dealer meetings; oversaw and conducted thorough
research into hard-hitting sales tactics and most effective field sales training methods.
 Devised, wrote, and executed a speech on search engine marketing techniques, a PPC curriculum and video
training series to instruct sales teams across the country on proper SEM and PPC best practices.
National Dealer Trainer 2010 – 2011
 Served as one of the leading trainers in the automotive digital sales industry; developed and presented “Best
Practices Training” program to elite accounts and extensive sales leadership teams.
 Launched a powerful advertising solutions value proposition training course for Autotrader.com.
 Surged momentum in sales opportunities and consistently overcame obstacles; produced consumer T.I.M. sales
training that exponentially increased performance metrics across trade-n marketplaces.
H GREGOIRE DEALER GROUP, Hallandale Beach, FL 2009 – 2010
Managing Partner or U.S. Automotive Sales Operations
 Supervised and provided in-depth coaching for teams within a top-performing international automotive dealer
group; instructed in the areas of digital dealer advertising, sales, operations.
 Directed a team of 20 fixed and variable staff members in cooperation of the company’s expansion efforts;
governed digital merchandising processes and procedures for six store in the Montreal, Canada territory.
 Slashed monthly ad costs by 20%; exceeded expectations by multiplying monthly sales from 12 to 70 units.
AUTOTRADER.COM, Kentucky and South Florida 2006 – 2009
District Sales Manager
 Recognized for having the top sales performance in the first and second quarter of 2008;honored with President’s
Club award in 2009 as a top 5 District Sales Manager out of 100.
 More than doubled annual billing within 1 year; notably advanced the size of the sales staff at the Kentucky
location to build a top-tier team with maximum productivity, motivation, and product knowledge.
 Drove sales with a hard-hitting team made up of 8 direct reports in South Florida and achieved the largest year
over year district sales growth nationally in 2009.
 Released a corporate turnkey sales model to supplement the newly launched New Car Training Module.
 Contributed to corporate stakeholders’ effort to develop an innovative framework for a new account management
system that would allow dealer sales team members to efficiently access account information.
M I L I TA R Y E XP E R I E N C E
Radio/TV Anchor, Reporter, Station Manager, & Public Affairs Specialist, Armed Forces (Iceland, Portugal, Boston)
CONUS & Overseas Assignment Public Affairs Specialist, U.S. Air Force
Radio and TV Broadcasting Media Relations Certification, U.S. Air Force
E D U C A TI O N & CR E D E N TI A L S
Bachelors in Digital Journalism (Minor in Business), Florida Gulf Coast University, Fort Myers, FL, expected 2018
Coursework in Television Broadcast Journalism, Columbia College, Chicago, IL, 1993-1995
General Studies Coursework, Western Michigan University, Kalamazoo, MI, 1992-1993
Coursework in Broadcast Journalism and Public Affairs, Community College of the Air Force, Various CONUS &
Overseas Assignments 1988-1992
Coursework in Broadcast Journalism, Defense Information School, Fortville, IN 1988-1993