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@HAMZAKHOT OR NOT?
HIGHER ED
APP DEVELOPMENT
STARTUP EXPERIENCE
“DATA IS THE NEW OIL” - @TOMMER
“WHY DON’T I OWN THIS?”
THE “CHAR LORO” PROJECT
SUCCESSES• AMONG THE MOST INFLUENTIAL HIGHER EDBRANDS• HIGHEST RISE OF APPLICATIONS IN ONTARIO• MODEL REPLICATED AT OTHER ...
WHAT’S THE PROBLEM?
APP GRAVEYARD
BRANDS ARE WASTING TIME
BRANDS ARE LOSING MONEY
MISSING ENGAGEMENT OPPORTUNITIES
NEED TO BE MORE STRATEGIC
SAVE TIME & MONEY
STAY RELEVANT
CAPTURE BIG DATA
ANTICIPATINGLEVEL 1
NO SOCIAL MEDIA MASS EXODUS
BIG DATA BECOMES EASIER TO MANAGE
BIG DATA IS THE NEW OIL. BUT LIKEOIL YOUVE GOT TO REFINE IT. ONITS OWN DATA ISNT USEFUL. WHATYOU DO WITH IT IS IMPORTANT.@...
PERSONALISATION
VISUAL MARKETING
REAL TIME MARKETING
THE END OF PRIVACY
“THE TRUE COST OF REMAININGANONYMOUS, THEN, MIGHT BEIRRELEVANCE.”ERIC SCHMIDT & JARED COHEN THE NEW DIGITAL AGE
SIMPLEIMMEDIATESOCIALINTEGRATEDPERSONALIZED
RECOGNIZINGLEVEL 2
“YOU HAVE TO USE THIS NEW APP!”ARE MY STUDENTS THERE?CAN I USE IT TO EXTEND MY BRAND PRESENCE?DOES IT HAVE STORYTELLING PO...
WHY DO SOME APPS FAIL?
BAD TIMING
BARRIERS TO ADOPTION
POOR DESIGN
POOR MANAGEMENT
WHY DO SOME APPS SUCCEED?
FILLS A VACUUM
DOES ONE THING EXTREMELY WELL
DESIGNED FOR HUMANS
SEMANTIC WEB
“TECHNOLOGY HAS REMOVED THETECHNOLOGY FROM THETECHNOLOGY.”@MITCHJOEL
APP WARS
VIDEO SHARING
VERDICT: VIDEO SHARINGHOT• YOUTUBE (DOMINANT)• TOUT (60% MKT)• VINE (POTENTIAL)• INSTAGRAM (YIKES!)NOT• SOCIALCAM• CINEMAG...
PHOTO SHARING
VERDICT: PHOTO SHARINGHOT• INSTAGRAM (76% MKT)• PINTEREST (GROWTH)NOT• FANCY (HALF-BAKED)CRITICAL MASSENABLESPINTEREST TOD...
PROFESSIONAL
VERDICT: PROFESSIONALHOT• LINKEDIN (90% MKT)NOT• BRANCHOUT• GLASSDOORTHERE’S SIMPLYNO PIE LEFT ONTHEPROFESSIONALSOCIAL NET...
SOCIAL DISCOVERY
VERDICT: SOCIAL DISCOVERYHOT• SONAR• BANJO• HIGHLIGHTNOT• GLANCEE (FACEBOOK)THIS NICHE ISRIPE FOR THETAKING. BUT BEWATCHFU...
MEDIA DISCOVERY
VERDICT: MEDIA DISCOVERYHOT• GOODREADS(AMAZON)NOT• VIGGLE (BURDENED)• GETGLUE (BURDENED)FOR PETE’S SAKE,DO SOMETHINGWITH T...
“BIG DATA IS A FIRE HOSE, ANDMOST OF US ARE TRYING TO PUT ITIN A TEACUP.”@TOMMER
MUSIC DISCOVERY
VERDICT: MUSIC DISCOVERYHOT• SOUNDCLOUD (50%MKT)• PANDORA (30% MKT)• TUNIGO (SPOTIFY)NOT• PING (COME ON,APPLE…)• TWITTER (...
VIDEO DISCOVERY
VERDICT: VIDEO DISCOVERYHOT• YOUTUBE (70% MKT)NOT• VIMEO (NICE TRY)• VEOH (BANKRUPT)• KYTE (HUH?)• VEVO (LOL)YOUTUBE ISSYN...
LOCATION DISCOVERY
VERDICT: LOCATION DISCOVERYHOT• FOURSQUARE (95%MKT)• YELP (ENGINE)NOT• GOWALLA (FACEBOOK)DO ONE THINGEXTREMELY WELL.
EPHEMERAL MESSAGING
VERDICT: EPHEMERAL MESSAGINGHOT• SNAPCHAT (GROWTH)NOT• FACEBOOK POKE• WICKR• BLINKTEENS AREWEARY OFMARKTERS ANDPRIVACYISSU...
MICRO BLOGGING
VERDICT: MICRO BLOGGINGHOT• TUMBLR (LOYALTY)• TWITTER (86% MKT)NOT• POSTEROUS (TWITTER)• JAIKU (NEGLECTED)THE DEFINITIONOF...
SOCIAL NETWORKS
VERDICT: SOCIAL NETWORKSHOT• FACEBOOK (72% MKT)• GOOGLE+ (GROWTH)NOT• MYSPACE (DOA)• PATH (DYING)• PHEED (TOO LATE)THERE W...
ACQUIRING INSIGHTS
REVERSE MENTORING
MANAGEMENTCULTURELOCATIONTRACK RECORDVALUATIONFUNDINGTALENTCOMPANY FUNDAMENTALS
TECHCRUNCHMASHABLECRUNCHBASEPODCASTSTWITTERSTAY ABREAST OF TRENDS
FACEBOOKTWITTERLINKEDINYOUTUBEGOOGLE+PINTERESTINSTAGRAMSAFEST BETS?
INTEGRATINGLEVEL 2
1) MEASURE AGAINST YOUR GOALS
2) IDENTIFY DATA POINTS TO COLLECT
3) GATHER YOUR PORTFOLIO
4) LIST YOUR CONTENT
5) CONNECT CONTENT W/ CHANNEL
6) SKETCH CONTENT FLOW
7) CONSISTENT BRANDING
8) ALLOCATE THE BEST RESOURCES
9) FOCUS ON METRICS
RECAPANTICIPATING• PLATFORMS WILL INNOVATEAROUND THESE FACTORS:1. SIMPLE2. IMMEDIATE3. SOCIAL4. INTEGRATED5. PERSONALIZEDR...
CONCLUSION
THANK YOU!@HAMZAKQUESTIONS?
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Hot Or Not - Anticipating, Recognizing and Integrating The Next Big Thing In Social Media (#PSEWEB)

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Hot Or Not - Anticipating, Recognizing and Integrating The Next Big Thing In Social Media (#PSEWEB)

  1. 1. @HAMZAKHOT OR NOT?
  2. 2. HIGHER ED
  3. 3. APP DEVELOPMENT
  4. 4. STARTUP EXPERIENCE
  5. 5. “DATA IS THE NEW OIL” - @TOMMER
  6. 6. “WHY DON’T I OWN THIS?”
  7. 7. THE “CHAR LORO” PROJECT
  8. 8. SUCCESSES• AMONG THE MOST INFLUENTIAL HIGHER EDBRANDS• HIGHEST RISE OF APPLICATIONS IN ONTARIO• MODEL REPLICATED AT OTHER INSTITUTIONS• SPINOFF TO STARTUP
  9. 9. WHAT’S THE PROBLEM?
  10. 10. APP GRAVEYARD
  11. 11. BRANDS ARE WASTING TIME
  12. 12. BRANDS ARE LOSING MONEY
  13. 13. MISSING ENGAGEMENT OPPORTUNITIES
  14. 14. NEED TO BE MORE STRATEGIC
  15. 15. SAVE TIME & MONEY
  16. 16. STAY RELEVANT
  17. 17. CAPTURE BIG DATA
  18. 18. ANTICIPATINGLEVEL 1
  19. 19. NO SOCIAL MEDIA MASS EXODUS
  20. 20. BIG DATA BECOMES EASIER TO MANAGE
  21. 21. BIG DATA IS THE NEW OIL. BUT LIKEOIL YOUVE GOT TO REFINE IT. ONITS OWN DATA ISNT USEFUL. WHATYOU DO WITH IT IS IMPORTANT.@TOMMER
  22. 22. PERSONALISATION
  23. 23. VISUAL MARKETING
  24. 24. REAL TIME MARKETING
  25. 25. THE END OF PRIVACY
  26. 26. “THE TRUE COST OF REMAININGANONYMOUS, THEN, MIGHT BEIRRELEVANCE.”ERIC SCHMIDT & JARED COHEN THE NEW DIGITAL AGE
  27. 27. SIMPLEIMMEDIATESOCIALINTEGRATEDPERSONALIZED
  28. 28. RECOGNIZINGLEVEL 2
  29. 29. “YOU HAVE TO USE THIS NEW APP!”ARE MY STUDENTS THERE?CAN I USE IT TO EXTEND MY BRAND PRESENCE?DOES IT HAVE STORYTELLING POTENTIAL?WHAT’S THE RETURN ON IT?WILL IT STILL BE AROUND IN A YEAR?
  30. 30. WHY DO SOME APPS FAIL?
  31. 31. BAD TIMING
  32. 32. BARRIERS TO ADOPTION
  33. 33. POOR DESIGN
  34. 34. POOR MANAGEMENT
  35. 35. WHY DO SOME APPS SUCCEED?
  36. 36. FILLS A VACUUM
  37. 37. DOES ONE THING EXTREMELY WELL
  38. 38. DESIGNED FOR HUMANS
  39. 39. SEMANTIC WEB
  40. 40. “TECHNOLOGY HAS REMOVED THETECHNOLOGY FROM THETECHNOLOGY.”@MITCHJOEL
  41. 41. APP WARS
  42. 42. VIDEO SHARING
  43. 43. VERDICT: VIDEO SHARINGHOT• YOUTUBE (DOMINANT)• TOUT (60% MKT)• VINE (POTENTIAL)• INSTAGRAM (YIKES!)NOT• SOCIALCAM• CINEMAGRAM• VIDDYBEING FIRST OUTOF THE GATES ISCRUCIAL. BEINGATTACHED TO AMEDIA GIANT ALSOHELPS.
  44. 44. PHOTO SHARING
  45. 45. VERDICT: PHOTO SHARINGHOT• INSTAGRAM (76% MKT)• PINTEREST (GROWTH)NOT• FANCY (HALF-BAKED)CRITICAL MASSENABLESPINTEREST TODRINK FANCY’SMILKSHAKE (ANDOTHERCOMPETITORS, FORTHAT MATTER)
  46. 46. PROFESSIONAL
  47. 47. VERDICT: PROFESSIONALHOT• LINKEDIN (90% MKT)NOT• BRANCHOUT• GLASSDOORTHERE’S SIMPLYNO PIE LEFT ONTHEPROFESSIONALSOCIAL NETWORKPLATE.
  48. 48. SOCIAL DISCOVERY
  49. 49. VERDICT: SOCIAL DISCOVERYHOT• SONAR• BANJO• HIGHLIGHTNOT• GLANCEE (FACEBOOK)THIS NICHE ISRIPE FOR THETAKING. BUT BEWATCHFUL OFTHE GIANTSSITTING ON THESIDES.
  50. 50. MEDIA DISCOVERY
  51. 51. VERDICT: MEDIA DISCOVERYHOT• GOODREADS(AMAZON)NOT• VIGGLE (BURDENED)• GETGLUE (BURDENED)FOR PETE’S SAKE,DO SOMETHINGWITH THE DATA!
  52. 52. “BIG DATA IS A FIRE HOSE, ANDMOST OF US ARE TRYING TO PUT ITIN A TEACUP.”@TOMMER
  53. 53. MUSIC DISCOVERY
  54. 54. VERDICT: MUSIC DISCOVERYHOT• SOUNDCLOUD (50%MKT)• PANDORA (30% MKT)• TUNIGO (SPOTIFY)NOT• PING (COME ON,APPLE…)• TWITTER (TOO LATE &IMPERSONAL)THE MARKET ISPRIMED. NOW ITALL COMES DOWNTO CONTENTSELECTION ANDUSER POWER TOTIP THE SCALES.
  55. 55. VIDEO DISCOVERY
  56. 56. VERDICT: VIDEO DISCOVERYHOT• YOUTUBE (70% MKT)NOT• VIMEO (NICE TRY)• VEOH (BANKRUPT)• KYTE (HUH?)• VEVO (LOL)YOUTUBE ISSYNONYMOUSWITH ONLINEVIDEO.
  57. 57. LOCATION DISCOVERY
  58. 58. VERDICT: LOCATION DISCOVERYHOT• FOURSQUARE (95%MKT)• YELP (ENGINE)NOT• GOWALLA (FACEBOOK)DO ONE THINGEXTREMELY WELL.
  59. 59. EPHEMERAL MESSAGING
  60. 60. VERDICT: EPHEMERAL MESSAGINGHOT• SNAPCHAT (GROWTH)NOT• FACEBOOK POKE• WICKR• BLINKTEENS AREWEARY OFMARKTERS ANDPRIVACYISSUES…ANDTHEY LOVESEXTING.
  61. 61. MICRO BLOGGING
  62. 62. VERDICT: MICRO BLOGGINGHOT• TUMBLR (LOYALTY)• TWITTER (86% MKT)NOT• POSTEROUS (TWITTER)• JAIKU (NEGLECTED)THE DEFINITIONOF MICROBLOGGING ISCHANGING.PLENTY OF SPACEFOR INNOVATION.
  63. 63. SOCIAL NETWORKS
  64. 64. VERDICT: SOCIAL NETWORKSHOT• FACEBOOK (72% MKT)• GOOGLE+ (GROWTH)NOT• MYSPACE (DOA)• PATH (DYING)• PHEED (TOO LATE)THERE WON’T BEANOTHERFACEBOOK.FACEBOOK ISALREADY THENEXT FACEBOOK.
  65. 65. ACQUIRING INSIGHTS
  66. 66. REVERSE MENTORING
  67. 67. MANAGEMENTCULTURELOCATIONTRACK RECORDVALUATIONFUNDINGTALENTCOMPANY FUNDAMENTALS
  68. 68. TECHCRUNCHMASHABLECRUNCHBASEPODCASTSTWITTERSTAY ABREAST OF TRENDS
  69. 69. FACEBOOKTWITTERLINKEDINYOUTUBEGOOGLE+PINTERESTINSTAGRAMSAFEST BETS?
  70. 70. INTEGRATINGLEVEL 2
  71. 71. 1) MEASURE AGAINST YOUR GOALS
  72. 72. 2) IDENTIFY DATA POINTS TO COLLECT
  73. 73. 3) GATHER YOUR PORTFOLIO
  74. 74. 4) LIST YOUR CONTENT
  75. 75. 5) CONNECT CONTENT W/ CHANNEL
  76. 76. 6) SKETCH CONTENT FLOW
  77. 77. 7) CONSISTENT BRANDING
  78. 78. 8) ALLOCATE THE BEST RESOURCES
  79. 79. 9) FOCUS ON METRICS
  80. 80. RECAPANTICIPATING• PLATFORMS WILL INNOVATEAROUND THESE FACTORS:1. SIMPLE2. IMMEDIATE3. SOCIAL4. INTEGRATED5. PERSONALIZEDRECOGNIZING• FAMILIARIZE YOURSELF WITH WHYAPPS SUCCEED OR FAIL• PRACTICE REVERSE MENTORING• STUDY COMPANY FUNDAMENTALS• STAY ABREAST OF INDUSTRYTRENDSINTEGRATING• MEASURE AGAINST YOUR GOALS• IDENTIFY DATA POINTS TO COLLECT• GATHER YOUR PORTFOLIO• LIST YOUR CONTENT• CONNECT CONTENT WITH CHANNEL• SKETCH CONTENT FLOW• CONSISTENT BRANDING• ALLOCATE THE BEST RESOURCES• FOCUS ON METRICS
  81. 81. CONCLUSION
  82. 82. THANK YOU!@HAMZAKQUESTIONS?

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