Sahabuddin Ahmed has over 20 years of experience in sales and marketing for various FMCG companies in Bangladesh. He has extensive experience leading sales teams and developing strategies to achieve targets. Currently, he is the Managing Director of his family's export garment business, HANDICA (BD) LTD, which exports woven garments to international buyers in countries like Canada, UK, Spain, and USA. He holds a Master's degree in Management and has received various professional trainings in sales management, marketing, and distribution.

1. Resume of Sahabuddin Ahmed
Cell Phone : 01534523902, 01973364994
Land Phone : +88 02 58153176
Email : : handicabd@hotmail.com , Sahmed24@hotmail.com
Present address : House # 77, Road # 3 ( Flat # 5B)
Mohammadia Housing Ltd, Mohammadpur, Dhaka -1207, Bangladesh
Objective : Lead the team to successfully operate independently for establishing an organization. Performance &
growth is the only key performance indicator.
Introduction : More than 20 years committed proven track record in Bulk Commodities (Sugar) FMCG,s
(Beverage), RMG (Woven Garments) Sales & Marketing with DeshBandhu SugarMills Ltd, Crown Beverage
Ltd, Coca-Cola, Pepsi–Cola world class brand. Establish short and long term sales strategies & ensure their
effective execution. Set and achieve the yearly Business Plan target and optimum selling price through an effective
management system. Plan, develop and implement an effective sales and marketing strategy. I am also Managing
Director of 100% Export Oriented Woven Garments Factory. It’s my family Business since 2008.
Personal Strength: Leadership development, Delegation, Coaching, Sales Training, Counseling, Negotiations
Anger Management, Communication ability, Administrative ability Crisis management, Relation building ability, Self
discovery.
Language Skills: English, Bengali, Hindi (speak) & Arabic (read)
Personal Information
Permanent address : 37, Rajar Daworey (Behind Court-Kachari), Dhaka–1000, Bangladesh
Fathers name : Late Ashrafuddin Ahmed
Date of birth : March 1, 1963
Nationality : Bangladeshi
Religion : Islam (Sunni)
Marital status : Married (One son & one daughter)
Passport number : R 0662528 (Bangladesh)
National ID : 2695042765473
Education Qualification: Masters Degree in .Management from Dhaka University 1984 2nd
Class
Other Qualification
1 I C M A (Institute of Cost & Management Accountants of Bangladesh) 1st & 2nd Part Course completed in the year 1984 -1985
2 Completed Training course in 'Export Marketing' from BSCIC Training Institute.
3. IT Skill Ms Office- Word, Excel, PowerPoint. With sound knowledge of Internet & Email
Professional Experience:
From 7th
June 2007 – 31st
Dec 2016
Employer : DeshBandhu Sugar Mills Ltd
Designation : Asst General Manager (Sales & Marketing)
Products : Bulk Sugar
Reporting : Managing Director
Job responsibilities: Pioneer sugar refinery in Bangladesh and is the first ever member of Refined Sugar
Association (RSA) of London. This previously state-owned Sugar Mills turned private sector refinery kicked off its
operation under its new management in 2002. Since then, Deshbandhu Sugar Mills Ltd. remains the apex sugar
refinery with its world class product quality and packaging. The success of Deshbandhu Sugar Mills Ltd. has
crossed the borders and brought another laurel for Bangladesh by pioneering the country’s first ever export of
sugar in to France under EBA initiative which they followed in later years as well. From the very beginning of
Sugar Marketing I start my carrier as a Marketing Manager. Continuously monitor market development and review
the sales and marketing strategies, to log opportunities to penetrate new market, meet and enhance the sales
target. Plan, direct and control the after sales support staff to ensure that the product meets customers
expectations (quality, quantity and timeliness). Develop, plan and implement media plans, advertising and
promotion activities. Plan, organize and co-ordinate all corporate events, press conferences, road shows,
exhibitions and product launch. Execute PR activities to promote marketing objectives in accordance with
company’s strategies and directions. Building brand awareness and image through highly targeted marketing and
customer relationship building activities as well as network expansion.

2. From 20th
October 2003 – 14th
September2006
Employer: Crown Beverage Ltd (An Enterprise of Jamuna Group), Products: Malt Beverage, Brand name Crown
Designation: Regional Manager, Reporting: Director Sales & Marketing
Job responsibilities: Regional Head of sales & distribution function directly responsible for all aspects of sales of
Crown branded products with the maximum availability ,Planning & implementing sales strategies, forecasting
sales.
From 11th
May 1999 – 10th
April, 2003
Employer: Coca-Cola Bangladesh, Bottler Abdul Monem Ltd Products: Coca-Cola, Fanta, Sprite, Sunfill, Kinley
Designation: Regional Sales Manager, Reporting: General Manager, Franchise
Job responsibilities : Regional head of Sales & Distribution function Directly responsible for all aspects of sales of
Coca-Cola branded products with the maximum availability ,Planning & implementing sales strategies, forecasting
sales with the objectives and device activity plan to achieve targets, Appointment of distributors, Managing Sales &
Administration of Distributors, Fat-dealer , Retailer Developing and implementing Sales Promotion program &
From 26th
April 1992 – 9th May 1999
Employer: Pepsi-Cola Bangladesh, Bottler Bangladesh Beverage Industries finally Transcom Beverages Ltd
Designation: Sales Manager (TDM), Reporting: National Sales Manager, Products: Pepsi, 7up, Mirinda, Slice
Job responsibilities: Operating regional Sales, Distribution & Marketing related to activities of Pepsi-Cola. Work
out & implementing sales strategies, campaign and dealing with customers & distributors to lead a stimulated sales
team through on job training, motivation to achieving sales target with growth.
From 6th
February1990 – 28th
November 1991
Employer : A P (Dhaka) Ltd (A leading cosmetics, food & herbal medicine company)
Designation : Area Sales Manager
Reporting : Marketing Manager
Products : AP Honey, AP fairness cream, AP15 Hair oil
Job responsibilities : Managing sales team to achieving sales target Distribution planning management & sales
administration and also managing direct sales.
From 24th
March 1985 - 26th April 1987
Employer : Bangladesh Tobacco Company Ltd (B.T.C.) recruited by Bitopi Advertising
Designation : Sales Assistant
Reporting : Area Manager
Products : Gold Flake, Wills, Capstan, Bristol, Scissors, Star, Pilot, King Stroke.
Job responsibilities : Retail out-let séances, Pilot 20’s soft pack launching, Blend survey.
Personal Professional Experience:
From 1st
January 2011
Employer : HANDICA (BD) LTD
Designation : Managing Director
Products : Woven (Top & Bottom)
Reporting : Chairman
Job responsibilities: HANDICA (BD) LTD 100% Export Oriented Woven Garments Factory. It’s a Bonded Factory
with BGMEA Membership. It’s a two line factory with Cutting to finishing. It can produce monthly 20000-25000 Pcs
garments depending on style. This is my Family Organization I am Managing Director of this company. Besides
my professional job I am accountable for this small archiving
BUYER`S NAME PRODUCT EXPORTED EXPORT COUNTRY
INTERNATIONAL CLOTHERS-CANADA DENIM CAPRIS,DENIM LONG PANT CANADA, Toronto
LALTEX GROUP-ENGLAND MEN`S GILLET PADDING VEST U.K-LANCASHIRE
CONTEX APPAREL- CANADA PARKA JACKET,TRENCHCOAT,SKI-PANT,PULLON PANT CANADA. Montreal
FICOSA S.R.L-SPAIN LADEIS LONG SLV SHIRT SPAIN- Barcelona
LOUIS PARIS LTD-U.S.A DENIM GIRLS WOVEN ROMPER,GIRLS JUMP SUIT.ETC U.S.A,NEWYORK
MAYZ CORPORATION-U.K CHINO`S SHORT,TWILL LONG PANT,DENIM JKT U.K-MANCHESTER
SOUTHPOLE DENIM BOMBER JACKET USA

3. Training Attend
a. Name & Subject of the Training Program: Retail Out-let Survey, Date & Period: April 1-8, 1985 for, 8 Days
Venue: Bitopi Advertising Ltd Office, Training Organized: Bangladesh Tobacco Company Ltd, Training Conducted By:
Mr. Zahangir Kabir (Area Manager Dhaka) BTC, Mr Shafiquzzaman (Marketing Executive) BTC
b. Name & Subject of the Training Program: Market Survey, Date & Period: January 20-25, 1985, 5 Days Venue:
Bitopi Advertising Ltd Office, Training Organized: Bangladesh Tobacco Company Ltd Training Conducted By: Mr
Habib Sttar Marketing Manager BTC, Mr Zahangir Kabir (Area Manager Dhaka) BTC Mr. Shafiquzzaman (Marketing
Executive) BTC
c. Name & Subject of the Training Program: Managing Indirect Distribution& Sales Execution Excellence Date &
Period: December 20-25, 1997 5 Days, Venue: Bangladesh Beverage Industries Ltd, Corporate Office Training
Organized: PEPSI COLA International, Training Conducted By: Chitra Talwar, Executive Director, Customer
Development, Tanmaya Vats. Executive Vice President, Customer Development PEPSI COLA International
d. Name & Subject of the Training Program: Sales Management Date & Period: January 12-23, 2001, 12Days,
Venue: BMDC Chittagong, Training Organized: COCA –COLA Far East LTD & COCA –COLA Sales Academy, Training
Conducted By: Mohit Mukherjee, Training Expert, NIS Sparta India Limited
e. Name & Subject of the Training Program: SWEEP Training Program (Sales Team Wining Trough Excellence
Execution Professionally) Date & Period: Dec 20-27, 2002 7Days Venue: Hotel Sea Gull ,Coxsbazar Training
Organized : COCA –COLA Far East LTD Training Conducted By : Mr. Khaled Raja Bishowas ,Business Development
Manager CCFEL , Mr Momtaj Arrief Khan , Operation Manager CCFEL
.
Referee: 1.Mr. Momtaj Arrief Khan, Operation Manager, Unilever Bangladesh Limited, ZN Tower, Plot # 2, Road #
8,Gulshan – 1, Dhaka- 1212 Bangladesh Tel: +8802 9888452, e-mail: arifkhan@unilever.com
Referee: 2. Mr. Bashir Ahmed, Director, Training and Curriculum Development, NRECA International Limited An
American company for rural electrification consultancy House# 35, Road # 100, Gulshan, Dhaka. Bangladesh, Phone:
8823302, 9881035 ext- 161 and 163 e-mail: info@nrecabd.com bashir.ahmed@nrecabd.com
(Sahabuddin Ahmed)