Wilfred Sarone is a senior management professional with over 21 years of experience in strategy planning, sales, marketing, and business operations in the automotive industry. He is currently the Brand Manager for Lincoln in Oman. Previously, he held leadership roles in Ford dealerships in Oman and worked in sales and management for Eureka Forbes in India. He has a proven track record of growing business, increasing revenue and market share, and successfully managing teams.

1. WILFRED SARONE
MOBILE NO.(OMAN): 968-99466316 RESIDENCE (OMAN):Tel No:968-24480386
RESIDENCE (INDIA) Bangalore Tel No:080-28396834 E-MAIL: wilfredsarone@gmail .com
PERMANENTADDRESS; NO.182, SARONECOTTAGE, NAGASANDRA POST, BANGALORE:560073
SENIOR MANAGEMENT PROFESSIONAL
Strategy Planning - Sales & Marketing- Business operations –Retail operations in automobiles
__________________________________________________________________________________
SeniorExecutive offering 21yearsof strong,decisive executiveleadershipinwell knownorganizations,
extensive backgroundincomplex andchallengingenvironmentswithprovenabilitytorepresentthe
companywithCustomersandBusiness Partners. Strongbusinessacumen withskillstoremainonthe
cuttingedge,drive newbusinessthroughconceptualizing,strategies,augmenting&streamlining
channel networks.Extensive experience incomplex andchallengingreal time marketenvironments.An
accomplishedprofessionalwhohassuccessfullymanagedBusinessOperationsaswell asachieve year
on yeargrowthin businessandrevenuetargetsacrossassignments.
LedKeyinitiativesandformulatedstrategiestomeetchangingcustomerneedandexpectations
resultingintohighlevel of customersatisfactionwithincrease inMarketShare,SalesVolume andadded
bottomlines,focusoncritical strategicgoals.
Excellentcommunicationandpeople managementskillsthathave honedthroughmanagingmultiskilled
teams.The stintswithleadingorganizationindiverse sectorshave honedabilitiesinidentifying
potential,deconstructing,complex situationsandfurtherconceivingandimplementingstreamlined
solutionsthathave ledtoincreasedrevenues,profitabilityandoverall success.
CAREER HIGHLIGHTS
 Creditedwithsignificantlybuilding the brand image throughintegratedcommunication;
generatinggrowthinsales&revenue throughconceptualizingandimplementingexcellent
Marketing& Communicationstrategies.
 Heldthe distinctionof augmentingbusinessoperations; inclusive of branding,recruitmentetc,
across variousassignments.
 Forged Strategic Partnerships& Alliances aswell asledthe identificationandlaunchof new
products that have beenthe firstincategory.
 BuiltdynamicSales&marketingteams,Mentoredperformersandforgedaunified&highly
motivatedteamthatdeliveredgrowthyearonyear.
 Acquiredexpertiseinbreakingnew avenues&drivingbusinessgrowthactivities;conducting
opportunityanalysisbykeepingabreastof markettrends&competitormoves.

2. Proficiency Forte
General Management
Strategy Planning Budgeting NewInitiatives/SetUps
PolicyFormulation BusinessPlan/Models Executive Leadership
Functional BusinessOperations
Sales& BusinessDevelopment
Profit Centre Operations/Revenue Generation/ Profitability/ Market Research &Penetration
Strategies, Product Promotions & Strategies/Launches of New Products, Inventory, Auto Finance
Support, BusinessForecasting,CompetitorEvalaution,CustomerRelationship Management & Training
& Development.
Career Highlights
Saud Bahwan Group, Sultanate of Oman since Aug 1996 till Date
Assistant Senior Manager (Vehicle Sales) - Ford & Lincoln Brands
Current Responsibility: Brand Manager – Lincoln Oman
Arabian Car Marketing Co. LLC (Ford Motors Co. Dealership)
Handled diverse responsibilities pertaining to strategy Planning, budgeting, Retail Operations,
Relationship Management, Customer Support Operations, &Facility Management.
Significant highlights across the tenure with the Organization include:
 Key focus was on driving achievement of goals through executing Business Plans geared
towardscapitalizingonbusiness opportunities; improvising on business systems in the capital
region.
 Conceptualization and implementation of Operations viz Business Plan, Budget through new
initiatives.
 Primaryresponsibilityentails SalesFocus,ProductKnowledge, Resource Management, Training
& development.
 Strategized the most appropriate methods for escalating business.
 Actively involved in planning Sales Campaign & Promotional activities.
 Facilitated documentation scrutiny & financial proposal appraisals for car loans & liaising with
financial company for approvals.
 Developed Key accounts resulting in new business opportunities.
 Attended Professional Sales Management courses conducted By Ford Middle East and
successfully achieved certification.

3.  Awarded best Sales team Manager in the Middle East for proficiency in sales in the year 2010.
Won an all expense paid trip to Ford Factory Detroit Michigan (USA) for 10 days as recognition.
 Involvedinsettingupof Pre-ownedUsedcarset-upinthe year2014 for Fordin Oman(Buying&
Selling) which has culminated into a profitable business venture.
M/S. Eureka Forbes Limited, Bangalore –India June 1992 –July 1996
Head Of Location (Aqua guard & Euro clean Division)
Started Career as part time Sales executive for direct door to door sales in the year 1989 and was
absorbed as full time employee from 1992 based on excellent sales achievement.
Significant highlights across the tenure with the Organization include:
 Responsible for direct sales operations of Aqua guard water purifier & Euro clean Vacuum
Cleaner products in Bangalore city from 1994 -1996.
 Managed profitcentre operationswithaview toachieve businessobjectivesandensure topline
& bottom line profitability across Bangalore city.
 Formulated short term and long term goals & budgets; developing business plans for
achievement of these goals.
 Managed an active office of 20 Staff.
 Ensured customer satisfaction & timely feedback.
 Awarded with company’s prestigious club (Silver Circle Club) award in the year 1993 -1995.
 Responsible in launch of new product Euro Air purifier in Bangalore City.
 AssignedtoheadEurekaForbes(ExportOperations) atKathmandu,Nepal responsible for Sales
& marketing activities from January 1994 to Nov 1994.
Education Qualifications
B.Sc
Bangalore University in Year 1992
Trainings
Attended Course in Train the trainer program me aimed at imparting direct selling
techniques to sales staff held by Various Management institutes and achieved certification.
Certified Sales Manager Advanced Professional Curriculum from “Ford Motor Company”
conducted by Ford.
Computer Proficiency
Office 2000, AS400, WindowsXP& lotusSmartSuite

4. Personal vitae
Date of Birth: 23rd
September 1971
Permanent Address in India: No.182,” Sarone Cottage” Bangalore -560073
Current address – Muscat, Sultanate of Oman
Languages Known: English, Arabic, Hindi, Kannada, and Malayalam & Tamil.
Passport No: K0793708
Nationality: Indian
Marital Status –Married
Havingmotor vehicle validDrivingLicense inOman for the Last 18 years