This document provides information about Bata, a leading footwear company. It discusses that Bata was founded in 1894 and now operates in over 70 countries with 5000 retail outlets. It has a functional organizational structure with departments like marketing, manufacturing, and HR. Bata employs permanent, temporary, and casual workers. It produces footwear at its own factories as well as outsourcing production. The document also summarizes Bata's financial performance, marketing strategies, and SWOT analysis.

1. Project Name

2. Introduction
Course Instructor : Kashfah Khan Chowdhury
Presented by ID
 Irtifa Binte Jalal : 1211152030
 Mousumy Yeasmin : 1311044630
 Rifat Nahar Ritu : 1310303030
 Riaz
 Syeda Rahanuma Ferdusy Haque : 1310308630
 Syeda Nabila Arefin : 1310163630

3. Bata Background
 Bata : a leading footwear industry
 Founded in 1894 by Czech businessman Tomas Bata.
 It started its operation in 1962
 Franchisee

4. Bata Operation
 Bata has operation in more than 70 countries around the
world.
 It is managed by 4 regional continents.
 Serves 1million customer per day.
 Operates 5000 retail outlets.
 27 production facilities across 20 countries.

5. Organization structure of Bata:
 Functional structure: type of organization design in which
activities of a similar nature are grouped together.
 Level of position:
 Shareholder
 Top management
 Middle management
 Supervisor
 Staffs

6. Organization Chart
Managing
Director
Marketing
department
Manufacturing
dept
HR
department
Merchandise
department
Product
development
department
Cost &
Efficiency
department
A/Cs
department

7. BATA Employee and Labour:
 There are 3 types of workers in BATA:
 -Permanent workers-paid monthly basis.
 -Temporary workers-weekly basis.
 -Casual workers-daily basis.
 Worker recruiting process:
 -References.
-Job experience.
Labour motivation:
 -Rewarding policies:
 Employee of the year award.
 Workers of the month.
 Employee training programme.

8. BATA Production:
The Manufacturing Department decides the amount to be
produced, the process of production .Allocates the
amount to be produced per hour.
 Sources of production:
 -Own
 -Satellite
 -Outsourcing
 -Import.

9. BATA distribution process:
Raw
Material
Tongi
factory
Dhamrai
Factory
(CDC)
Central
Distributio
n Center
Dealer and
Wholesaler
Depot
Own Stores

10. BATA FINANCING
•Comprehensive Income Statement & Financial Statement
Position
2011 2012
Gross profit 893,608,742
791,257,195
Profit for the year 274,230,453
230,529,857
2011 2012
Assets 3,546,726,569
4,032,248,592
Equity 1,561,074,906 1,561,074,906
Liability 1,985,651,663 2,134,634,457

11. Marketing Of BATA
MARKETING OBJECTIVE
 To achieve the level where its each category is in a position of 100% estimated
business
 Building innovative ideas
 Maintain reasonable & attractive price
 Providing better quality & designs to customers
 Maintaining competitive strategy
TARGET MARKET
 Bata targets only the upper and middle classes but not the lower classes.
 Diversity of the products and process have gained the name for company’s
brand among children,men &women

12. Marketing Strategy
PRODUCT STRATEGY
 BATA’s product includes Hush
puppies,Patapata,Marieclaire,Sandak,Power,Bfirst,Bata
Comfit,Bata Industrials,Weinbrenner,Bubblegummer.
 Constant innovation in design product development.
 Superior customer service
DISTRIBUTION STRATEGY
 Availability at every door step to increase sales.
 Increasing no. of outlets

13. Marketing Strategy
PROMOTIONAL STRATEGY
 Promotion during religious festivals,different seasons & other events
as well.
 City stores having a magnetic look for customers
 Limited advertisements
 Windows marketing i.e decorating interior and exterior of the
outlets
PRICING STRATEGY
 Strategically maintained price.
 Suitable pricing for upper class & middle class.
 Price stability increases brand loyality

14. SWOT Analysis
Strength
•Strong Financial
situation
•Great Brand
Image
•Available
outlets
•Serves family
package
•Different
Categories of
shoes
•Trained
Employees
Weakness
: Lack of
varieties in
fashion
enhancement
: Weak
advertisement
presentation
: Bad
managerial
process
: Decreasing of
sales recently
Opportunity
*Develop new
medium for
advertisement
* Finding out of
low competition
market for selling
*Trying to
implement new
innovative ideas
*Acquisition of
Threat
# Changing
customer
approaches
#Cut prices
# Economical
position
#Political position

15. BATA Overall
 Insurance of excellent user experience to the products.
 The advancement in technical sector including Research &
Development .
 Securing hygiene perceptive
 Excellent product performance in whole.