- Saikat Dey is a highly experienced professional with over 14 years of experience in sales and marketing for telecom and service industries. - He has a proven track record of greatly increasing sales and revenue by handling major corporate clients. - Dey is adept at developing innovative marketing strategies and expanding business into new territories.

1. Career Information Report:
Saikat Dey
Contact Number: +919230509354
Email: dey_saikat2003@yahoo.com
A highly experienced service & telecom industry professional with extensive accomplishments in Enterprise
Business Management.
SUMMARY
 14+ years of sales and marketing experience (5yrs in Service & 9yrs+ in Telecom
industry)
 Proven ability to greatly increase sales and revenue.
 Handling Top 1200 corporate in East (eg. TCS, Tata Steel, RPG Group, Linde Group,
National Insurance, PWC, Berger Paints, Ericson, Wipro to name a few)
 Adept at developing and implementing innovative marketing strategies.
 Strong initiative for expanding new territories and cultivating major accounts.
 Excellent customer service and client retention standards.
 Promote and maintain team morale, Team handling, Sales Training, Yield management
skills and “can-do” attitude.
 Excellent communication and presentation skills. Acute business acumen.
 Willing to relocate and travel.
EDUCATION
Qualification Board/University/Institute Duration
Year of
completion
MBA Bangalore University 2yrs 1998
Bachelor of Science Calcutta University 3yrs 1995
Post-Secondary
Education
West Bengal Council of Higher
Secondary Examination 2yrs 1991
Secondary Examination
west Bengal Board of Secondary
Education 6yrs 1989
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2. 45/D/9, Moore Avenue, “Vishnu Garden” (Flat 2A), Kolkata – 700 040, West Bengal, India
Contact: +91 033 24119479 (R) 9230509354 (M), e-mail: dey_saikat2003@yahoo.com
WORK EXPERIENCE
September 2004 ……… TATA TELESERVICES LIMITED, Kolkata
Regional Sales Manager – East (Tata Tele Enterprise Business)
&
Head-Voice& Mobility (Global Enterprise Services) TATA COMMUNICATIONS
LIMITED, Kolkata
KEY SKILLS & COMPETENCIES
1. Proven ability to lead, motivate and build successful teams.
2. Understand all legal, regulatory, information security and compliance requirements.
3. Proven influencer and negotiator.
4. Achieving targets in a dynamic and complex business environment.
5. Team leading and people development skills.
6. Able to manage and develop a diverse group of highly skilled people.
7. A pragmatic approach to getting the desired result.
8. Ability to manage operations within budgetary constraints.
9. Building and maintaining strong and effective relationship with suppliers and customers.
10. Preparing sales and marketing forecasts, assists executives in the preparation of divisional
marketing plans, and coordinates marketing plans for overall business
11. Advises on all elements of the marketing mix including products and services, pricing,
advertising and sales promotion, selling and distribution channels.
12. Supporting business growth and development through the preparation and execution of
marketing objectives, policies and programs.
13. Evaluates the competitive environment and the positioning of existing products and
services relative to their product life cycles.
14. Liaises with suppliers, customers and other agencies to ensure the organisation is well
informed on changing market conditions and trends.
ACCOMPLISHMENTS:
• Successfully launched Tata Tele Enterprise Business in Kolkata.
• Achieved 110% target for corporate bucket during launch.
• Achieved the biggest ever business in the history of Enterprise Sales nationally by
winning RPG Enterprise total landline order (Total revenue of 20cr.)
• Successfully developed IRU business from MSO segment worth Rs21cr in East.
• Nominated& completed successfully “Advanced Leadership Program” at Tata Management
Training Centre, Pune.
RESPONSIBILITIES:
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3. • Handling end-to-end Telecom products (FWP/HSIA/PRI/BRI/Centrex/VPN/Lease line/Data /Solutions)
for East.
• Responsible for generating Top Corporate business worth 140cr/annum from East.
• Handling Eastern Region Top-Corporate segment
• Handling a sales & marketing team of 15 members and Enterprise Value
Partners(Channel development)
June2003 ………September 2004 BHARTI CELLULAR LIMITED (AIRTEL), Kolkata
Major Account Manager
ACCOMPLISHMENTS:
• Received the Letter of Appreciation for churning Dr. Reddy’s lab in July 2004.
• Received Special Achievement Award for month of May 2004.
• Received the Letter of Appreciation for churning Eveready Industries Limited from
competition in the month of August 2003.
• Received the Letter of Appreciation for retention and relationship in Eveready
Industries Limited for the month of September 2003.
RESPONSIBILITIES:
• Major account handling and retention.
• Sales training and presentation skills.
• Preparation of Marketing Plan and sales forecast.
November 2001………June 2003 RADISSON HOTELS & RESORTS, Kolkata
Relationship Manager
ACCOMPLISHMENTS:
• Generated 15lac worth of business within a period of one month.
• Record revenue generation for the month of January 03.
RESPONSIBILITIES:
• Identify and develop diverse client base using advanced sales techniques and extensive
knowledge of industry.
• Key account handling and retention.
• Supervising sales department of 11 employees.
• Sales training and presentation skills.
March 2000………November 2001 a) ACCOR ASIA PACIFIC, Bangalore
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4. Assistant Sales Manager
ACCOMPLISHMENTS:
• Successfully handled regional sales activities.
• Successfully organised national sales blitz.
• 30% business growth within a period of 4months.
RESPONSIBILITIES:
• To market and sell Acccor Hotels in India.
• To establish suitable customer relationship management.
• To identify key business prospects and convert them into key business accounts.
b) NOVOTEL CORALIA UMMED, Jodhpur
Assistant Sales Manager
ACCOMPLISHMENTS:
• Successfully launched Novotel Coralia Ummed,Jodhpur.
• Successfully managed Travel agents and Tour Operators.
• Conversion of key prospects into key accounts, Viz: ONGC, Shell, IOCL, IBP, BPCL.
RESPONSIBILITIES:
• To plan and implement appropriate marketing strategies.
• Analytical approach towards problem solving, sales planning, forecasting and sales budgeting.
• Professional man management.
1998…………2000 FORTUNE PARK HOTELS LIMITED by ITC HOTELS, Chennai
Assistant Sales Manager
ACCOMPLISHMENTS:
• Conversion of key prospects into key accounts, Viz: Maruti Udyog Limited, Foster
Wheeler, MRF, Sumitomo, Cadbury’s, Sanmar Group.
• Promoted from Sales Executive in the year 1999.
• 110% business growth in terms of revenue within a period of one year.
• Successfully managed and maintained account management relationship.
RESPONSIBILITIES
• Responsible for the regional selling activities.
• To plan and Implement appropriate marketing strategies.
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5. PROJECT MANAGEMENT EXPERIENCE
TRIKAYA GREY ADVERTISING (I) LTD:
 An insight into the organisational process of Trikaya Grey advertising (I) Ltd.
 Study of different departments within the agency and coordination between them
 To study client-agency relationship
 Coordinated with major brands, such as: POLAR FANS, TATA STEEL, REAL
VALUE
POLAR INTERNATIONAL Ltd.:
Project title: “ Sheffield – A Tale of Rout to Restoration”
 Undergone market research on Sheffield Home appliances
 On how it faired in the market
ACCOMPLISHMENTS:
 Successfully acted as a trouble shooter in retrieving the brand
 Recommendations were made to the management to improve its after sales service,
pricing policy, positioning strategy and product mix.
HINDUSTAN LEVER LIMITED:
Project title: “An overall market research on bakery raw material industry in the city of
Bangalore, with special reference to Masterline Bakery fat and ingredients for Hindustan
Lever Limited, Food Division”
 An extensive research work on Masterline Bakery Raw Materials
 To find out the future potential of bakery service products and the role played by HLL
in the same
 Customer perception research
ACCOMPLISHMENTS:
 Conceived/planned CGM (Customer Guided Marketing) for Masterline Bakery Raw
Materials through extensive interaction with customers and prospective users
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6.  Planned and successfully implemented IDN (Integrated Distribution Network) for
Masterline (HLL)
PERSONAL INFORMATION
Marital status : Married
Date of Birth : 24th
May, 1972
Languages Known : English – Read/Write/Speak
Hindi - Read/Write/Speak
Bengali – Read/Write/Speak
Nationality : Indian
Passport Information : Passport No-F 2215732
Date of issue: 12/5/2005
Date of expiry: 11/5/2015
Residential Status : PR of Australia (Visa Grant no.0051600123602)
Visa Grant Date : 1st
July, 2013
Visa Class : Skilled Nominated (Permanent) (Class SN)
Visa Subclass : Skilled – Nominated (subclass 190)
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7.  Planned and successfully implemented IDN (Integrated Distribution Network) for
Masterline (HLL)
PERSONAL INFORMATION
Marital status : Married
Date of Birth : 24th
May, 1972
Languages Known : English – Read/Write/Speak
Hindi - Read/Write/Speak
Bengali – Read/Write/Speak
Nationality : Indian
Passport Information : Passport No-F 2215732
Date of issue: 12/5/2005
Date of expiry: 11/5/2015
Residential Status : PR of Australia (Visa Grant no.0051600123602)
Visa Grant Date : 1st
July, 2013
Visa Class : Skilled Nominated (Permanent) (Class SN)
Visa Subclass : Skilled – Nominated (subclass 190)
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