Sudeep KR Sanyal has over 30 years of experience in sales, marketing, service operations, and customer service for analytical, test, and measuring equipment. He is adept at relationship building, understanding customer needs, exceeding sales goals, and leading high-performing teams. Throughout his career, he has consistently achieved service targets and sustained high customer satisfaction.

1. SUDEEP KR. SANYAL
E-Mail: sudeepkumarsanyal@gmail.com, Tel No: +91 33 2668 6694 (Resi), Mob:+91 9830218352
PRÉCIS
A result-oriented professional with more than Thirty years plus of experience in Sales and Marketing
Management, Service Operations and Customer Service in ANALYTICAL ,TEST & MEASURING EQUIPMENT.
Exhibited abilities in generating leads and consistently increasing revenues, market share and favorably impacting
profitability by exceeding all the set goals & corporate objectives for sales, modernization and service.
Adept at providing service operations; understanding clients’ requirements and providing services accordingly.
Leading teams to ensure the accomplishment of service deliverables.
Consistently achieved service targets & sustained a high CSI across the illustrious career.
Possess excellent communication & organizational ability. Team leader with the ability to mentor, motivate the
team members.
KNOWLEDGE PURVIEW
Sales/ Marketing
Enhancing sales & marketing operations by generating new enquiries.
Conducting competitor and market analysis by keeping abreast of the prevalent market trends to achieve the set
sales targets and augment revenue.
Conceptualizing and executing competent business strategies to market a wide range & achieve pre-set sales &
profit targets.
Building brand focus in conjunction with operational requirements and ensure maximum brand visibility and
capture optimum market shares.
Collecting & collating feedback from clients to identify areas of improvement in the service level.
Service Support
Planning & controlling the complete service function with accountability on profit & loss.
Assisting in the entire service/ maintenance function & coordinating with the customer service team for providing
proactive maintenance solutions.
Tracking daily complaints, ensuring proper manpower and route planning to ensure lesser response time and
faster speed of service.
Identifying areas of improvement and recommending modifications to enhance operational efficiencies.
Analyzing the nature of faults and following up actions to provide quality feedback of the product.
Customer Relationship Management
Relationship building with clients for enhanced terms ensuring continued & repeat business.
Providing instant service to clients, entailing provision of fastest solutions to customer concerns so as to enhance
their satisfaction levels.
Managing issues pertaining to customer complaints and addressing dealer grievances
Team Leadership
Recruiting, selecting & training the team members and build an effective / knowledgeable hierarchy.
Monitoring, managing & mentoring the team for effective service deliverables.
CAREER HIGHLIGHTS
Since more than Five years Engaged with a reputed MNC organization (Anton Paar India) as Regional
Manager and posted in Kolkata and handling Imported Analytical Instruments ( Material Characterization
e.g Rheology, SAXS, Indentation systems) for Eastern India.
Significant Achievements:
Sold more than 40 Rheometers in Eastern India over five years.
Sold 13 Rheometers in Jadavpur area alone including 5 Rheometers in CGCRI,Kolkata
Sold first in India Nano Indention System after CSM became Anton Paar Tritec.
Since 03/2005 – 2008 (4 years) in Hindustan Equipment, Kolkata representing BRUKER – QUANTRON
GmbH, GERMANY as Incharge for Eastern India & Bangladesh for Optical Emission Spectrometers.

2. Significant Deliverables
Developing business by creating marketing opportunities in Eastern Indian and Bangladesh, Headquartered at
Kolkata.
Solely installing & maintaining most modern, fully computer controlled Optical Emission Spectrometer in the metal
industry.
Significant Accomplishments
It was totally a new technology in the world of Spectroscopy and was successfully sold & installed at several places
including Bangladesh.
1993 – 02/2005 (12 years) UNISPEC Marketing Private Limited (Now AMETEK, USA) as General
Manager (Eastern India)
The company was incepted to develop business, create marketing opportunities in Eastern India & Bangladesh
Headquartered at Kolkata. The main of the organistion is to market equipment manufactured by the various foreign
principles of UNISPEC MARKETING Pvt. Ltd in the metal industries, CSIR labs, Universities/Educational Institutes such
as I.I.T etc.
Significant Deliverables
Administering operations, i.e. Marketing, After Sales, Branch Account, Branch Administration of Kolkata Office
which covers entire Eastern India & Bangladesh.
Successfully managing sales of the following equipment:
- Direct Reading Optical Emission Spectrometer. (Spectro AI GmbH, Germany).
- Inductively Coupled Plasma Emission Spectrometer, I.C.P. (do)
- Energy Dispersive X-Ray Fluorescent Spectrometer (do)
- Wavelength X-Ray Fluorescent Spectrometer. (Initially Siemens A.G. then Bruker AXS GmbH, Germany)
- X - Ray Diffractometer (Bruker AXS, Germany)
- Single Crystal X-Ray Diffractometer (do)
Significant Accomplishments
Initiated business from residence in Kolkatta and based on the success, opened an office for the company in
Kolkata; successfully recruited Sales Engineers, Sales Executives, Sales Manager, Service Engineers & Managers
Consistently obtained 30 %( Thirty Percent) growth;
Key clients handled : TISCO, TELCO, IITs, CSIR LABS (NML, CFRI, RRL)
1992 ( 1 year)
Advanced Scientific Equipment Private Limited, as Regional Manager (Eastern India) and 2008 to 2009.
Significant Accomplishments
Proficiently handled Sales and Marketing of following equipments manufactured by the various foreign principles:
- Inductively Coupled Plasma Emission Spectrometer, I.C.P (Jobin Y Von, France.)
- Direct Reading Optical Emission Spectrometer. (Do)
- Energy Dispersive X-Ray Fluorescent Spectrometer. (Oxford Instruments, U.K.)
- AAS
- SEM
Key clients handled : Geological Survey Of India
1990 (1 Year) Nulab Equipment Private Limited
The Career Path
Service Manager
Then Marketing Manager (Eastern India);
Significant Accomplishments
Skillfully serviced equipment manufactured by the various foreign principles to ensure seamless operations.
Successfully handled Marketing of Servicing of the following equipments:
- Atomic Absorption Spectrophotometer, A.A.S (GBC, Australia).
- Inductively Coupled Plasma Emission Spectrometer, I.C.P (do)
- Direct Reading Optical Emission Spectrometer. (Do)
- Porosimeters, Surface Area Analyzers etc. (Carlo Erba, Italy)
- Equipment manufactured by the various foreign principles of NULAB EQUIPMENT Pvt. Ltd.
- Atomic Absorption Spectrophotometer, A.A.S (GBC, Australia).
- Inductively Coupled Plasma Emission Spectrometer, I.C.P (do)
- Direct Reading Optical Emission Spectrometer. (Do)
- Porosimeters, Surface Area Analyzers etc. (Carlo Erba, Italy)

3. 02/1980-08/1989(9 Years) AIMIL Limited, Kolkata as Service Engineer
Significant Accomplishments
Efficiently serviced the following equipment manufactured by the various indigenous and foreign principles:
- Analytical Instruments such as Flame Photometer, Colorimeters and Spectrophotometers of PEI – AIMIL
MAKE.
- Signal Generators, VTVM etc. manufactured by English Electric Co. of India Ltd., Madras AND Test &
Measuring Instruments manufactured by Marconi Instruments Ltd., U.K.
- Direct Reading Vacuum Emission Spectrometers, Atomic Absorption Spectrophotometers etc. manufactured
by Hilger Analytical Ltd., U.K.
- Scanning Electron Microscope manufactured by I.S.I., U.K.
- X-Ray Generators, Chillers etc. manufactured by Enraf-Nonius, Holland.
- Porosimeters, Surface Area Analyzer Pycnometer etc.
- Image Analyzing system by Micro Measurements, U.K.
- Electronic Drive Systems for Experimental Rolling Mill by Hille Engineering, U.K.
- Zeta Meters manufactured by ZETA Inc., U.S.A.
- Spark Erosion Machine by Material Research, U.K.
PROFESSIONAL ENHANCEMENTS (Training Abroad)
Hille Engineering Company Limited, Sheffield, England (1982)
Brown Bovery Company Ltd., Telford, England (1982) on power electronics for D.C. drives systems of Rolling
Mills.
Oxford Instruments, Industrial Analysis Group, England (1991) on successfully completing a course
encompassing the techniques of: X – Ray Fluorescence spectrometers. Nuclear Magnetic Resonance. Near Infrared
Spectroscopy
Bruker AXS GmbH, Karlsruhe, Germany (1999 & 2000) on Wavelength Dispersive X – Ray Fluorescence
Spectrometer.
Bruker Quantron GmbH, Kleve, Germany (2005) on Sales, Installation, Service, Maintenance of Direct
Reading Optical Emission Spectrometer.
PERSONAL DOSSIER
Date of Birth: 5th
February 1958
Languages Known: English, Hindi, Bengali and Assamese
Gender: Male
Marital Status: Married
No. of Dependents: Two
Nationality: Indian
Passport Details: Passport Yes
Permanent Address: 10/1/1 Laxmi Narayan Tala Road, Howrah-711103, W.B., India
(Sudeep Kumar Sanyal)