The document describes the Responsible Party campaign, which was developed by Pernod Ricard and ESN to raise awareness about responsible drinking among students. The campaign encourages student organizations to host parties that promote responsible alcohol consumption. Organizations can contact the campaign to receive materials like shirts, flyers and breathalyzers to use at parties. The goal is to help students have fun safely and improve the public image of student social activities.

1. Responsible Party
Regional Platforms 2012 | Katharina Ma, Vice President | vicepresident@esn.org

2. What is it?
Responsible Party is a pan-European campaign to
raise awareness among students about responsible
drinking and contribute to the reduction of excessive
and inappropriate consumption of alcohol among
youth.
Developed by Pernod Ricard with ESN
Regional Platforms 2012 | Katharina Ma, Vice President | vicepresident@esn.org

3. How to do?
Have a party in mind!
Contact responsible-party@esn.org
You will receive a contact to the affiliate in your
country to set up the arrangements
Provision of gadgets and merchandise
Receive the Toolkit
Training of RP Amabassadors
Successful event with a cool label!
Don’t forget to take pictures!
Regional Platforms 2012 | Katharina Ma, Vice President | vicepresident@esn.org

4. How to get involved?
If you are interested, please contact:
• Your National Representative:
country@esn.org
• Our International Coordinator (Magda):
responsible-party@esn.org
• The Project Manager at Pernod Ricard (Geraldine):
geraldine.dichamp@pernod-ricard.com
Regional Platforms 2012 | Katharina Ma, Vice President | vicepresident@esn.org

5. Why is ESN involved?
Because we care about the students and want
them to have fun safely
To advise students about alcohol consumption
To add a responsible dimension to ESN social
activities
Develop a positive public image
Improve relations with university/IRO/Union
Offer more services to exchange students
Easy to integrate with your existing parties
Regional Platforms 2012 | Katharina Ma, Vice President | vicepresident@esn.org

6. What to do at the party?
Be visible by wearing a Responsible Party shirts
Disseminate the message, talk to people
Demonstrate how to use a breathalyzer
Distribute information flyers and gadgets
Promote the website and the FB page
Promote drinking soft drinks and water
… And of course, lead by example!
Regional Platforms 2012 | Katharina Ma, Vice President | vicepresident@esn.org

7. The toolkit
Creation of the campaign and tools
• Gadgets
• Breathalyzers
• Designated Driver Wristbands
• Stressballs
• etc
New development soon
Regional Platforms 2012 | Katharina Ma, Vice President | vicepresident@esn.org

8. The toolkit
Creation of the campaign and tools
• Gadgets
• Poster campaign and flyers
• 5 posters and advertising flyers (new ones coming!)
Regional Platforms 2012 | Katharina Ma, Vice President | vicepresident@esn.org

9. The tookit
Creation of the campaign and tools
• Gadgets
• Poster campaign and flyers
• Visible Ambassadors
• Bags and Shirts

10. www.responsible-party.com
Regional Platforms 2012 | Katharina Ma, Vice President | vicepresident@esn.org

11. Best practices
What was successful?
How did the students respond?
What could be improved?
If you haven’t organized an RP, what support,
information or services would you want?
Best stories and memories?
Feedback is always welcome!
Regional Platforms 2012 | Katharina Ma, Vice President | vicepresident@esn.org

12. Share pictures and stories!
Facebook
https://www.facebook.com/ResponsibleParty
Like us too, please! 
Write to us:
responsible-party@esn.org
Regional Platforms 2012 | Katharina Ma, Vice President | vicepresident@esn.org

13. THANK YOU FOR YOUR
ATTENTION!
Regional Platforms 2012 | Katharina Ma, Vice President | vicepresident@esn.org