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DIY Constituent Service and Staffing
- 1. DIY Summit
- 2. Industry research and insights Program highlights How to checklists https://www.peertopeerforum.com/resources/diyguide/
- 3. Why We Love DIY Programs 3 Average DIY participant raises 513%more than event participants 54% growth in DIY campaigns this year Source: DonorDrive, 2016
- 4. DIY Campaigns can be Very Lucrative Movember $17.2M St. Baldrick’s $34.9M Ice Bucket Challenge $220M
- 5. Fabulous Speakers Kate Nare World Vision International Holly Michaelson JDRF Christy Haught JDRF Stephanie Paddock Michael J Fox Foundation
- 6. 3:15-3:30 DIY Insights 3:30-4:00 World Vision / Donor Drive – Stewarding DIY Fundraisers 4:00-4:15 Break 4:15-4:45 Talk Amongst Yourselves 4:45-5:15 JDRF – DIY Repair 5:15-5:45 Michael J. Fox Foundation – DIY to the Core 5:45-6:00 Chat with the Experts
- 7. Peer to Peer meets Major Gifts Officers
- 8. Barriers to Evolution of Major Gatherer Officer 1. They were supposed to be doing it themselves for DIY 2. Online tools should take care of it 3. Program size and scale 4. DIY was supposed to be low cost 5. Different skill sets 6. Organization silos
- 9. DIY Campaigns can be Very Lucrative Movember $17.2M St. Baldrick’s $34.9M Ice Bucket Challenge $220M
- 10. Bequests Major Gifts Mid-Level Gifts Individual Giving Acquisition DIY
- 11. MAJOR GATHERERS MIDDLE GATHERERS MASS GATHERERS DIY
- 12. Gatherer Equation $ #+ +
- 13. Bequests Major Gifts Mid-Level Gifts Individual Giving Acquisition Individual Gift + DIY + Advocate + Gala Table Captain + Social Ambassador
- 14. Peer to Peer Development Is A Collaborative Process Charity Dynamics Fundraising Marketing IT/CRM SupportCorporate Finance Digital 14
- 15. Staffing Model High Volume Support High Value Stewardship Program Leadership Manager Coordinator DIY Support 15 Program Lead & Champion Reporting & Analytics Decision-Maker Day To Day Program Implementation Pro-Active Support (RFIs, Milestones) Relationship Manager Multi-Channel Reactive Support via Chat, Email, Phone
- 16. Program Manager • Program Champion (External) • Creates & inspires a shared vision of program (Internal) • Highly level of accountability • Creates & inspires a shared vision of program • Program Champion (Internal & External) • Communicates with passion Effective Program Manager • Fundraising background • P2P experience ideal • Major Gifts or Corporate Development • Leadership experience • Customer service/donor relations knowledge • Solutions oriented • Analytical • Decision making from Data Analytics • Works well with other teams Ideal Skill Sets 16
- 17. Program Coordinator • Major/Donor support experience • Customer service exp. an asset • Effective communicator • Highly organized / ability to multi-task • Empowered & accountable • Positive attitude / ability to handle stress • “Cool under pressure” • Solutions oriented • Works well across the organization Effective Program Coordinator 17 Ideal Skill Sets • Handles day to day activities • Program marketing • Provide support and coordination with other departments • Handles exception cases • Provides input on fundraiser and donor feedback • Supports fundraisers with project management, collateral, and logistics
- 18. High Volume Support: DIY • Multi-channel support options • Phone • Web Portal • Email • Chat • Text • Skilled customer support representatives • Fundraising best practices • Escalation processes in place • Platform knowledge • Support tracking and reporting procedures • Measured approach to feedback • Strong brand representatives • Staffed to respond in 24hrs or less 18
- 19. Increasing Revenue Through Support …Did You Know? 19 • 2x more likely to make a self pledge • 3x more likely to share pictures and stories • 4x more likely to send emails Fundraisers that access support raise five times more than those who don’t? They are also:
Editor's Notes
- 2014 17 people signed up for DIY workshop, 2015 introduced DIY Summit – standing room only, 2016
- St. Baldrick’s head-shaving events began as a challenge between businessmen and have grown from one event in 2000 to over 1,200 events in 2016 Movember — a worldwide campaign in which men grow mustaches to raise money for men’s health causes — drew more than 166,000 participants and raised $20.2 million in the United States in 2015. However in year 1 they had 30 Mo Bros and didn’t raise a cent. Charity Waters Birthday campaign capitalized on a life moment through their birthday campaign and created a trend that other fundraisers have been able to model and capitalize on. And of course the Ice Bucket Challenge, is the most famous of all – a themed DIY that went viral – every charity’s dream and also nightmare – ALS Association really struggle to retain and capitalize on all of those donors and dollars..
- St. Baldrick’s head-shaving events began as a challenge between businessmen and have grown from one event in 2000 to over 1,200 events in 2016 Movember — a worldwide campaign in which men grow mustaches to raise money for men’s health causes — drew more than 166,000 participants and raised $20.2 million in the United States in 2015. However in year 1 they had 30 Mo Bros and didn’t raise a cent. Charity Waters Birthday campaign capitalized on a life moment through their birthday campaign and created a trend that other fundraisers have been able to model and capitalize on. And of course the Ice Bucket Challenge, is the most famous of all – a themed DIY that went viral – every charity’s dream and also nightmare – ALS Association really struggle to retain and capitalize on all of those donors and dollars..
- Same as previous slide just updated with types of DIY participants. Think about them the same as you would Donors, Middle Donors and Major Donors – same level of effort – escalating as you get towards the top of the pyramid I break it down this way (but each organization may have different thresholds) Mass under $500 Middle $501-$5000 Major $5000 + MSK especially has done an incredible job of recruiting and stewarding Major Gatherers raising $50K - $100K just for birthday campaigns! Not sure that is public information but for your reference as to how big these DIYs can get
- Here is a result we have seen through support