SlideShare a Scribd company logo
Building Local Awareness
Madaline Eblen, Maria Brown, Alex Jensen, Jessica Yrkoski, Rani Taborek-Potter
#milk4kids
What is #Milk4Kids?
● Hashtag created to drive awareness for the
organization Milk Life
(http://milklife.com/give)
● Milk is the most needed, but least donated
item
● Milk Life’s goal is to build awareness
How Does This Campaign Compare to Last
Year?
● Not much improvement
● A little more than 100% of all local donations
for 2014
What We Did
● Created individual posts with #milk4kids
● Retweeted post with #milk4kids
● Tweeted @milk4kids
● Solicited at participating Bakers
Results
● Spike in engagement
for the hashtag that
day
● Brought in $1,701
donations during one
day event
http://nodexlgraphgallery.org/Pages/Graph.aspx?graphID=40319
NodeXL Results
● Top Vertices
o JeremeyHL, Milk4Kids, unomaha, Bakersgrocery
● Top Hashtags
o Milk4Kids, Omaha, Midtown, Nebraska
Results
● Built Twitter presence
● $1,701 in donations
What Can Be Improved?
● Preparation/Planning
● Brand Connection
○ Milk4Kids & Milk Life
● Build Momentum Prior to Event
● Milk Truck & Donation at Register
● Better social media engagement and
presence
Proposed Future Campaign Strategy
Awareness Campaign:
● Create better connection between Milk4Kids & Milk Life
o Twitter account name: @MilkLife (or similar)
o Hashtags: #milk4kids, #milklife
● Write targeted posts & schedule consistently
● Target community connections
○ Ex. Tagging food banks, reporters, etc.
● Share reasoning behind system for milk drive
Proposed Future Campaign Strategy
Awareness Campaign:
● Draft Letters to Community Partners
● Hold Events with Community Partners
● Create Donation Card to Send
● Create Facebook page & Instagram Account
Desired Results of Futrue Campaign
● Increased Awareness
○ Increase Facebook, Twitter & Instagram followers
○ Local news Coverage
○ Community Advocates
● Sustainable Milk Donations
● Engagement
○ Increased impressions
● Potential Long-term Partnerships

More Related Content

What's hot

Resume _ Arcadia Vella
Resume _ Arcadia VellaResume _ Arcadia Vella
Resume _ Arcadia VellaArcadia Vella
 
2014 individualstewardshipnaydo
2014 individualstewardshipnaydo2014 individualstewardshipnaydo
2014 individualstewardshipnaydo
Lynne Wester
 
Creative Donor Relations Communications
Creative Donor Relations CommunicationsCreative Donor Relations Communications
Creative Donor Relations CommunicationsLynne Wester
 
Back 2 School with a Purpose Case Study
Back 2 School with a Purpose Case StudyBack 2 School with a Purpose Case Study
Back 2 School with a Purpose Case Study
Christy Staples
 
Boston Forum: Day of Giving Top 10 Tips
Boston Forum: Day of Giving Top 10 TipsBoston Forum: Day of Giving Top 10 Tips
Boston Forum: Day of Giving Top 10 Tips
JeffTe
 
Maximize year end fundraising with Classy and Heller
Maximize year end fundraising with Classy and HellerMaximize year end fundraising with Classy and Heller
Maximize year end fundraising with Classy and Heller
Heller Consulting
 
The Art of Giving: A #GivingTuesday Celebration
The Art of Giving: A #GivingTuesday CelebrationThe Art of Giving: A #GivingTuesday Celebration
The Art of Giving: A #GivingTuesday Celebration
Tonyehn Verkitus
 
Diet Coke Social Media Campaign Study
Diet Coke Social Media Campaign StudyDiet Coke Social Media Campaign Study
Diet Coke Social Media Campaign Study
WOW Connections
 
Father's Day 2016 Powerpoint for HUDTV 5-2-2016
Father's Day 2016 Powerpoint for HUDTV 5-2-2016Father's Day 2016 Powerpoint for HUDTV 5-2-2016
Father's Day 2016 Powerpoint for HUDTV 5-2-2016LP2013
 
Killer Creative for Moms
Killer Creative for MomsKiller Creative for Moms
Killer Creative for Moms
Traction
 
2015 fa qs
2015 fa qs2015 fa qs
2015 fa qs
Connecting Up
 
Holiday Planning in June?!
Holiday Planning in June?!Holiday Planning in June?!
Holiday Planning in June?!
hjc
 
Land Trust Alliance workshop
Land Trust Alliance workshopLand Trust Alliance workshop
Land Trust Alliance workshop
Swell Fundraising
 
Responsible party seep12
Responsible party seep12Responsible party seep12
Responsible party seep12Salih Odabasi
 
2014 nacchovolunteer
2014 nacchovolunteer2014 nacchovolunteer
2014 nacchovolunteer
Lynne Wester
 
Giving Days & the Great Canadian Fundraising Landscape
Giving Days & the Great Canadian Fundraising Landscape Giving Days & the Great Canadian Fundraising Landscape
Giving Days & the Great Canadian Fundraising Landscape
hjc
 
"Seek The Heat In Lulu" Campaign, ADV 420
"Seek The Heat In Lulu" Campaign, ADV 420"Seek The Heat In Lulu" Campaign, ADV 420
"Seek The Heat In Lulu" Campaign, ADV 420
hadarabi
 
The Dog Ate My Grant Application! Crowdfunding for #GivingTuesday
The Dog Ate My Grant Application! Crowdfunding for #GivingTuesdayThe Dog Ate My Grant Application! Crowdfunding for #GivingTuesday
The Dog Ate My Grant Application! Crowdfunding for #GivingTuesday
Social Media for Nonprofits
 
Social Media Panel Presentation. 2014 Cleveland Nonprofit Marketing Summit
Social Media Panel Presentation. 2014 Cleveland Nonprofit Marketing SummitSocial Media Panel Presentation. 2014 Cleveland Nonprofit Marketing Summit
Social Media Panel Presentation. 2014 Cleveland Nonprofit Marketing Summit
Fathom: A Digital Marketing Agency
 
Social Media Diplomats: Building an Experiential Program To Drive Mission
Social Media Diplomats: Building an Experiential Program To Drive MissionSocial Media Diplomats: Building an Experiential Program To Drive Mission
Social Media Diplomats: Building an Experiential Program To Drive Mission
Social Media for Nonprofits
 

What's hot (20)

Resume _ Arcadia Vella
Resume _ Arcadia VellaResume _ Arcadia Vella
Resume _ Arcadia Vella
 
2014 individualstewardshipnaydo
2014 individualstewardshipnaydo2014 individualstewardshipnaydo
2014 individualstewardshipnaydo
 
Creative Donor Relations Communications
Creative Donor Relations CommunicationsCreative Donor Relations Communications
Creative Donor Relations Communications
 
Back 2 School with a Purpose Case Study
Back 2 School with a Purpose Case StudyBack 2 School with a Purpose Case Study
Back 2 School with a Purpose Case Study
 
Boston Forum: Day of Giving Top 10 Tips
Boston Forum: Day of Giving Top 10 TipsBoston Forum: Day of Giving Top 10 Tips
Boston Forum: Day of Giving Top 10 Tips
 
Maximize year end fundraising with Classy and Heller
Maximize year end fundraising with Classy and HellerMaximize year end fundraising with Classy and Heller
Maximize year end fundraising with Classy and Heller
 
The Art of Giving: A #GivingTuesday Celebration
The Art of Giving: A #GivingTuesday CelebrationThe Art of Giving: A #GivingTuesday Celebration
The Art of Giving: A #GivingTuesday Celebration
 
Diet Coke Social Media Campaign Study
Diet Coke Social Media Campaign StudyDiet Coke Social Media Campaign Study
Diet Coke Social Media Campaign Study
 
Father's Day 2016 Powerpoint for HUDTV 5-2-2016
Father's Day 2016 Powerpoint for HUDTV 5-2-2016Father's Day 2016 Powerpoint for HUDTV 5-2-2016
Father's Day 2016 Powerpoint for HUDTV 5-2-2016
 
Killer Creative for Moms
Killer Creative for MomsKiller Creative for Moms
Killer Creative for Moms
 
2015 fa qs
2015 fa qs2015 fa qs
2015 fa qs
 
Holiday Planning in June?!
Holiday Planning in June?!Holiday Planning in June?!
Holiday Planning in June?!
 
Land Trust Alliance workshop
Land Trust Alliance workshopLand Trust Alliance workshop
Land Trust Alliance workshop
 
Responsible party seep12
Responsible party seep12Responsible party seep12
Responsible party seep12
 
2014 nacchovolunteer
2014 nacchovolunteer2014 nacchovolunteer
2014 nacchovolunteer
 
Giving Days & the Great Canadian Fundraising Landscape
Giving Days & the Great Canadian Fundraising Landscape Giving Days & the Great Canadian Fundraising Landscape
Giving Days & the Great Canadian Fundraising Landscape
 
"Seek The Heat In Lulu" Campaign, ADV 420
"Seek The Heat In Lulu" Campaign, ADV 420"Seek The Heat In Lulu" Campaign, ADV 420
"Seek The Heat In Lulu" Campaign, ADV 420
 
The Dog Ate My Grant Application! Crowdfunding for #GivingTuesday
The Dog Ate My Grant Application! Crowdfunding for #GivingTuesdayThe Dog Ate My Grant Application! Crowdfunding for #GivingTuesday
The Dog Ate My Grant Application! Crowdfunding for #GivingTuesday
 
Social Media Panel Presentation. 2014 Cleveland Nonprofit Marketing Summit
Social Media Panel Presentation. 2014 Cleveland Nonprofit Marketing SummitSocial Media Panel Presentation. 2014 Cleveland Nonprofit Marketing Summit
Social Media Panel Presentation. 2014 Cleveland Nonprofit Marketing Summit
 
Social Media Diplomats: Building an Experiential Program To Drive Mission
Social Media Diplomats: Building an Experiential Program To Drive MissionSocial Media Diplomats: Building an Experiential Program To Drive Mission
Social Media Diplomats: Building an Experiential Program To Drive Mission
 

Viewers also liked

Robotic Rotary Dairies - a brave new world where cows milk themselves by Var...
Robotic Rotary Dairies -  a brave new world where cows milk themselves by Var...Robotic Rotary Dairies -  a brave new world where cows milk themselves by Var...
Robotic Rotary Dairies - a brave new world where cows milk themselves by Var...
Art4Agriculture
 
170126 - Milk & Honey creds
170126 - Milk & Honey creds170126 - Milk & Honey creds
170126 - Milk & Honey credsKirsty Leighton
 
Social Media & Viral Posts
Social Media & Viral PostsSocial Media & Viral Posts
Social Media & Viral Posts
mnbrown26
 
Got Milk? Got Lean!
Got Milk? Got Lean! Got Milk? Got Lean!
Got Milk? Got Lean!
Tim McMahon
 
Got milk
Got milkGot milk
Got milk
SIESCOMS
 
Food is confusing: Plant vs. Paleo
Food is confusing: Plant vs. Paleo Food is confusing: Plant vs. Paleo
Food is confusing: Plant vs. Paleo
Chris Castiglione
 
Taglines that were most influential
Taglines that were most influential Taglines that were most influential
Taglines that were most influential
Nikhil Narayan
 
Complete ppt of cadbury by KIRAN SHAUKAT
Complete ppt of cadbury by KIRAN SHAUKATComplete ppt of cadbury by KIRAN SHAUKAT
Complete ppt of cadbury by KIRAN SHAUKAT
Kiran Shaukat
 

Viewers also liked (9)

Robotic Rotary Dairies - a brave new world where cows milk themselves by Var...
Robotic Rotary Dairies -  a brave new world where cows milk themselves by Var...Robotic Rotary Dairies -  a brave new world where cows milk themselves by Var...
Robotic Rotary Dairies - a brave new world where cows milk themselves by Var...
 
170126 - Milk & Honey creds
170126 - Milk & Honey creds170126 - Milk & Honey creds
170126 - Milk & Honey creds
 
Social Media & Viral Posts
Social Media & Viral PostsSocial Media & Viral Posts
Social Media & Viral Posts
 
Got Milk? Got Lean!
Got Milk? Got Lean! Got Milk? Got Lean!
Got Milk? Got Lean!
 
Got milk
Got milkGot milk
Got milk
 
Got milk
Got milkGot milk
Got milk
 
Food is confusing: Plant vs. Paleo
Food is confusing: Plant vs. Paleo Food is confusing: Plant vs. Paleo
Food is confusing: Plant vs. Paleo
 
Taglines that were most influential
Taglines that were most influential Taglines that were most influential
Taglines that were most influential
 
Complete ppt of cadbury by KIRAN SHAUKAT
Complete ppt of cadbury by KIRAN SHAUKATComplete ppt of cadbury by KIRAN SHAUKAT
Complete ppt of cadbury by KIRAN SHAUKAT
 

Similar to #Milk4kids

Getting Ready for #GivingTuesdayCa by Network for Good
Getting Ready for #GivingTuesdayCa by Network for GoodGetting Ready for #GivingTuesdayCa by Network for Good
Getting Ready for #GivingTuesdayCa by Network for Good
GivingTuesdayCa
 
Golden Innovations
Golden Innovations Golden Innovations
Golden Innovations Chad Hyett
 
7 Secrets to Stellar Volunteer Management
7 Secrets to Stellar Volunteer Management7 Secrets to Stellar Volunteer Management
7 Secrets to Stellar Volunteer Management
EverTrue
 
How to create a successful #GivingTuesday campaign
How to create a successful #GivingTuesday campaign How to create a successful #GivingTuesday campaign
How to create a successful #GivingTuesday campaign
Lightful
 
Copy of Academy Slides - Giving Tuesday Matching Gifts Sept 29.pptx.pdf
Copy of Academy Slides - Giving Tuesday Matching Gifts Sept 29.pptx.pdfCopy of Academy Slides - Giving Tuesday Matching Gifts Sept 29.pptx.pdf
Copy of Academy Slides - Giving Tuesday Matching Gifts Sept 29.pptx.pdf
Bloomerang
 
Fundraising With Social Media- Darian Rodriguez Heyman
Fundraising With Social Media- Darian Rodriguez HeymanFundraising With Social Media- Darian Rodriguez Heyman
Fundraising With Social Media- Darian Rodriguez HeymanSocial Media for Nonprofits
 
#GivingTuesday Central Florida
#GivingTuesday Central Florida #GivingTuesday Central Florida
#GivingTuesday Central Florida
Edyth Bush Institute
 
Vikings Helping Vikings Service Learning Project
Vikings Helping Vikings Service Learning ProjectVikings Helping Vikings Service Learning Project
Vikings Helping Vikings Service Learning Project
chellsieheil
 
Social media for fundraising 501tech
Social media for fundraising 501techSocial media for fundraising 501tech
Social media for fundraising 501tech
See3 Communications
 
Get your city ready for #GivingTuesday 2014 - lessons from Baltimore
Get your city ready for #GivingTuesday 2014 - lessons from BaltimoreGet your city ready for #GivingTuesday 2014 - lessons from Baltimore
Get your city ready for #GivingTuesday 2014 - lessons from Baltimore
Heather Fields
 
Get Your City or Community Ready for #GivingTuesday 2014
Get Your City or Community Ready for #GivingTuesday 2014Get Your City or Community Ready for #GivingTuesday 2014
Get Your City or Community Ready for #GivingTuesday 2014Network for Good
 
Participant sharing sare report dec 2014 (3)
Participant sharing sare report dec 2014 (3)Participant sharing sare report dec 2014 (3)
Participant sharing sare report dec 2014 (3)
Glenn Muske
 
Online Fundraising with Social Media with Razoo and Social Media for Nonprofits
Online Fundraising with Social Media with Razoo and Social Media for NonprofitsOnline Fundraising with Social Media with Razoo and Social Media for Nonprofits
Online Fundraising with Social Media with Razoo and Social Media for NonprofitsHubSpot
 
Onlinefundraisingwithsocialmedia razooandsm4np-131002124659-phpapp02
Onlinefundraisingwithsocialmedia razooandsm4np-131002124659-phpapp02Onlinefundraisingwithsocialmedia razooandsm4np-131002124659-phpapp02
Onlinefundraisingwithsocialmedia razooandsm4np-131002124659-phpapp02Bruno Rabelo
 
Academy Slides - Giving Tuesday Matching Gifts Sept 29.pptx.pdf
Academy Slides - Giving Tuesday Matching Gifts Sept 29.pptx.pdfAcademy Slides - Giving Tuesday Matching Gifts Sept 29.pptx.pdf
Academy Slides - Giving Tuesday Matching Gifts Sept 29.pptx.pdf
Bloomerang
 
Year-End Fundraising with Social Media
Year-End Fundraising with Social MediaYear-End Fundraising with Social Media
Year-End Fundraising with Social Media
See3 Communications
 
Pledge Fund General Brochure
Pledge Fund General BrochurePledge Fund General Brochure
Pledge Fund General BrochurePhilip A. Salem
 
It's Working for Us - Could It Work For You? Creative Concepts in Peer-to-Pee...
It's Working for Us - Could It Work For You? Creative Concepts in Peer-to-Pee...It's Working for Us - Could It Work For You? Creative Concepts in Peer-to-Pee...
It's Working for Us - Could It Work For You? Creative Concepts in Peer-to-Pee...Shana Masterson
 

Similar to #Milk4kids (20)

Getting Ready for #GivingTuesdayCa by Network for Good
Getting Ready for #GivingTuesdayCa by Network for GoodGetting Ready for #GivingTuesdayCa by Network for Good
Getting Ready for #GivingTuesdayCa by Network for Good
 
Golden Innovations
Golden Innovations Golden Innovations
Golden Innovations
 
7 Secrets to Stellar Volunteer Management
7 Secrets to Stellar Volunteer Management7 Secrets to Stellar Volunteer Management
7 Secrets to Stellar Volunteer Management
 
How to create a successful #GivingTuesday campaign
How to create a successful #GivingTuesday campaign How to create a successful #GivingTuesday campaign
How to create a successful #GivingTuesday campaign
 
Copy of Academy Slides - Giving Tuesday Matching Gifts Sept 29.pptx.pdf
Copy of Academy Slides - Giving Tuesday Matching Gifts Sept 29.pptx.pdfCopy of Academy Slides - Giving Tuesday Matching Gifts Sept 29.pptx.pdf
Copy of Academy Slides - Giving Tuesday Matching Gifts Sept 29.pptx.pdf
 
Fundraising With Social Media- Darian Rodriguez Heyman
Fundraising With Social Media- Darian Rodriguez HeymanFundraising With Social Media- Darian Rodriguez Heyman
Fundraising With Social Media- Darian Rodriguez Heyman
 
#GivingTuesday Central Florida
#GivingTuesday Central Florida #GivingTuesday Central Florida
#GivingTuesday Central Florida
 
Vikings Helping Vikings Service Learning Project
Vikings Helping Vikings Service Learning ProjectVikings Helping Vikings Service Learning Project
Vikings Helping Vikings Service Learning Project
 
Monetizing Facebook
Monetizing FacebookMonetizing Facebook
Monetizing Facebook
 
Social media for fundraising 501tech
Social media for fundraising 501techSocial media for fundraising 501tech
Social media for fundraising 501tech
 
Get your city ready for #GivingTuesday 2014 - lessons from Baltimore
Get your city ready for #GivingTuesday 2014 - lessons from BaltimoreGet your city ready for #GivingTuesday 2014 - lessons from Baltimore
Get your city ready for #GivingTuesday 2014 - lessons from Baltimore
 
Get Your City or Community Ready for #GivingTuesday 2014
Get Your City or Community Ready for #GivingTuesday 2014Get Your City or Community Ready for #GivingTuesday 2014
Get Your City or Community Ready for #GivingTuesday 2014
 
Participant sharing sare report dec 2014 (3)
Participant sharing sare report dec 2014 (3)Participant sharing sare report dec 2014 (3)
Participant sharing sare report dec 2014 (3)
 
March for Babies FBLA-PBL Webinar
March for Babies FBLA-PBL WebinarMarch for Babies FBLA-PBL Webinar
March for Babies FBLA-PBL Webinar
 
Online Fundraising with Social Media with Razoo and Social Media for Nonprofits
Online Fundraising with Social Media with Razoo and Social Media for NonprofitsOnline Fundraising with Social Media with Razoo and Social Media for Nonprofits
Online Fundraising with Social Media with Razoo and Social Media for Nonprofits
 
Onlinefundraisingwithsocialmedia razooandsm4np-131002124659-phpapp02
Onlinefundraisingwithsocialmedia razooandsm4np-131002124659-phpapp02Onlinefundraisingwithsocialmedia razooandsm4np-131002124659-phpapp02
Onlinefundraisingwithsocialmedia razooandsm4np-131002124659-phpapp02
 
Academy Slides - Giving Tuesday Matching Gifts Sept 29.pptx.pdf
Academy Slides - Giving Tuesday Matching Gifts Sept 29.pptx.pdfAcademy Slides - Giving Tuesday Matching Gifts Sept 29.pptx.pdf
Academy Slides - Giving Tuesday Matching Gifts Sept 29.pptx.pdf
 
Year-End Fundraising with Social Media
Year-End Fundraising with Social MediaYear-End Fundraising with Social Media
Year-End Fundraising with Social Media
 
Pledge Fund General Brochure
Pledge Fund General BrochurePledge Fund General Brochure
Pledge Fund General Brochure
 
It's Working for Us - Could It Work For You? Creative Concepts in Peer-to-Pee...
It's Working for Us - Could It Work For You? Creative Concepts in Peer-to-Pee...It's Working for Us - Could It Work For You? Creative Concepts in Peer-to-Pee...
It's Working for Us - Could It Work For You? Creative Concepts in Peer-to-Pee...
 

Recently uploaded

PNRR MADRID GREENTECH FOR BROWN NETWORKS NETWORKS MUR_MUSA_TEBALDI.pdf
PNRR MADRID GREENTECH FOR BROWN NETWORKS NETWORKS MUR_MUSA_TEBALDI.pdfPNRR MADRID GREENTECH FOR BROWN NETWORKS NETWORKS MUR_MUSA_TEBALDI.pdf
PNRR MADRID GREENTECH FOR BROWN NETWORKS NETWORKS MUR_MUSA_TEBALDI.pdf
ClaudioTebaldi2
 
PPT Item # 9 - 2024 Street Maintenance Program(SMP) Amendment
PPT Item # 9 - 2024 Street Maintenance Program(SMP) AmendmentPPT Item # 9 - 2024 Street Maintenance Program(SMP) Amendment
PPT Item # 9 - 2024 Street Maintenance Program(SMP) Amendment
ahcitycouncil
 
一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单
一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单
一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单
ukyewh
 
Canadian Immigration Tracker March 2024 - Key Slides
Canadian Immigration Tracker March 2024 - Key SlidesCanadian Immigration Tracker March 2024 - Key Slides
Canadian Immigration Tracker March 2024 - Key Slides
Andrew Griffith
 
一比一原版(ANU毕业证)澳大利亚国立大学毕业证成绩单
一比一原版(ANU毕业证)澳大利亚国立大学毕业证成绩单一比一原版(ANU毕业证)澳大利亚国立大学毕业证成绩单
一比一原版(ANU毕业证)澳大利亚国立大学毕业证成绩单
ehbuaw
 
一比一原版(Adelaide毕业证)阿德莱德大学毕业证成绩单
一比一原版(Adelaide毕业证)阿德莱德大学毕业证成绩单一比一原版(Adelaide毕业证)阿德莱德大学毕业证成绩单
一比一原版(Adelaide毕业证)阿德莱德大学毕业证成绩单
ehbuaw
 
MHM Roundtable Slide Deck WHA Side-event May 28 2024.pptx
MHM Roundtable Slide Deck WHA Side-event May 28 2024.pptxMHM Roundtable Slide Deck WHA Side-event May 28 2024.pptx
MHM Roundtable Slide Deck WHA Side-event May 28 2024.pptx
ILC- UK
 
ZGB - The Role of Generative AI in Government transformation.pdf
ZGB - The Role of Generative AI in Government transformation.pdfZGB - The Role of Generative AI in Government transformation.pdf
ZGB - The Role of Generative AI in Government transformation.pdf
Saeed Al Dhaheri
 
Russian anarchist and anti-war movement in the third year of full-scale war
Russian anarchist and anti-war movement in the third year of full-scale warRussian anarchist and anti-war movement in the third year of full-scale war
Russian anarchist and anti-war movement in the third year of full-scale war
Antti Rautiainen
 
PPT Item # 5 - 5330 Broadway ARB Case # 930F
PPT Item # 5 - 5330 Broadway ARB Case # 930FPPT Item # 5 - 5330 Broadway ARB Case # 930F
PPT Item # 5 - 5330 Broadway ARB Case # 930F
ahcitycouncil
 
Many ways to support street children.pptx
Many ways to support street children.pptxMany ways to support street children.pptx
Many ways to support street children.pptx
SERUDS INDIA
 
PD-1602-as-amended-by-RA-9287-Anti-Illegal-Gambling-Law.pptx
PD-1602-as-amended-by-RA-9287-Anti-Illegal-Gambling-Law.pptxPD-1602-as-amended-by-RA-9287-Anti-Illegal-Gambling-Law.pptx
PD-1602-as-amended-by-RA-9287-Anti-Illegal-Gambling-Law.pptx
RIDPRO11
 
快速制作(ocad毕业证书)加拿大安大略艺术设计学院毕业证本科学历雅思成绩单原版一模一样
快速制作(ocad毕业证书)加拿大安大略艺术设计学院毕业证本科学历雅思成绩单原版一模一样快速制作(ocad毕业证书)加拿大安大略艺术设计学院毕业证本科学历雅思成绩单原版一模一样
快速制作(ocad毕业证书)加拿大安大略艺术设计学院毕业证本科学历雅思成绩单原版一模一样
850fcj96
 
2024: The FAR - Federal Acquisition Regulations, Part 36
2024: The FAR - Federal Acquisition Regulations, Part 362024: The FAR - Federal Acquisition Regulations, Part 36
2024: The FAR - Federal Acquisition Regulations, Part 36
JSchaus & Associates
 
Effects of Extreme Temperatures From Climate Change on the Medicare Populatio...
Effects of Extreme Temperatures From Climate Change on the Medicare Populatio...Effects of Extreme Temperatures From Climate Change on the Medicare Populatio...
Effects of Extreme Temperatures From Climate Change on the Medicare Populatio...
Congressional Budget Office
 
一比一原版(UQ毕业证)昆士兰大学毕业证成绩单
一比一原版(UQ毕业证)昆士兰大学毕业证成绩单一比一原版(UQ毕业证)昆士兰大学毕业证成绩单
一比一原版(UQ毕业证)昆士兰大学毕业证成绩单
ehbuaw
 
Up the Ratios Bylaws - a Comprehensive Process of Our Organization
Up the Ratios Bylaws - a Comprehensive Process of Our OrganizationUp the Ratios Bylaws - a Comprehensive Process of Our Organization
Up the Ratios Bylaws - a Comprehensive Process of Our Organization
uptheratios
 
Get Government Grants and Assistance Program
Get Government Grants and Assistance ProgramGet Government Grants and Assistance Program
Get Government Grants and Assistance Program
Get Government Grants
 
Uniform Guidance 3.0 - The New 2 CFR 200
Uniform Guidance 3.0 - The New 2 CFR 200Uniform Guidance 3.0 - The New 2 CFR 200
Uniform Guidance 3.0 - The New 2 CFR 200
GrantManagementInsti
 
What is the point of small housing associations.pptx
What is the point of small housing associations.pptxWhat is the point of small housing associations.pptx
What is the point of small housing associations.pptx
Paul Smith
 

Recently uploaded (20)

PNRR MADRID GREENTECH FOR BROWN NETWORKS NETWORKS MUR_MUSA_TEBALDI.pdf
PNRR MADRID GREENTECH FOR BROWN NETWORKS NETWORKS MUR_MUSA_TEBALDI.pdfPNRR MADRID GREENTECH FOR BROWN NETWORKS NETWORKS MUR_MUSA_TEBALDI.pdf
PNRR MADRID GREENTECH FOR BROWN NETWORKS NETWORKS MUR_MUSA_TEBALDI.pdf
 
PPT Item # 9 - 2024 Street Maintenance Program(SMP) Amendment
PPT Item # 9 - 2024 Street Maintenance Program(SMP) AmendmentPPT Item # 9 - 2024 Street Maintenance Program(SMP) Amendment
PPT Item # 9 - 2024 Street Maintenance Program(SMP) Amendment
 
一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单
一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单
一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单
 
Canadian Immigration Tracker March 2024 - Key Slides
Canadian Immigration Tracker March 2024 - Key SlidesCanadian Immigration Tracker March 2024 - Key Slides
Canadian Immigration Tracker March 2024 - Key Slides
 
一比一原版(ANU毕业证)澳大利亚国立大学毕业证成绩单
一比一原版(ANU毕业证)澳大利亚国立大学毕业证成绩单一比一原版(ANU毕业证)澳大利亚国立大学毕业证成绩单
一比一原版(ANU毕业证)澳大利亚国立大学毕业证成绩单
 
一比一原版(Adelaide毕业证)阿德莱德大学毕业证成绩单
一比一原版(Adelaide毕业证)阿德莱德大学毕业证成绩单一比一原版(Adelaide毕业证)阿德莱德大学毕业证成绩单
一比一原版(Adelaide毕业证)阿德莱德大学毕业证成绩单
 
MHM Roundtable Slide Deck WHA Side-event May 28 2024.pptx
MHM Roundtable Slide Deck WHA Side-event May 28 2024.pptxMHM Roundtable Slide Deck WHA Side-event May 28 2024.pptx
MHM Roundtable Slide Deck WHA Side-event May 28 2024.pptx
 
ZGB - The Role of Generative AI in Government transformation.pdf
ZGB - The Role of Generative AI in Government transformation.pdfZGB - The Role of Generative AI in Government transformation.pdf
ZGB - The Role of Generative AI in Government transformation.pdf
 
Russian anarchist and anti-war movement in the third year of full-scale war
Russian anarchist and anti-war movement in the third year of full-scale warRussian anarchist and anti-war movement in the third year of full-scale war
Russian anarchist and anti-war movement in the third year of full-scale war
 
PPT Item # 5 - 5330 Broadway ARB Case # 930F
PPT Item # 5 - 5330 Broadway ARB Case # 930FPPT Item # 5 - 5330 Broadway ARB Case # 930F
PPT Item # 5 - 5330 Broadway ARB Case # 930F
 
Many ways to support street children.pptx
Many ways to support street children.pptxMany ways to support street children.pptx
Many ways to support street children.pptx
 
PD-1602-as-amended-by-RA-9287-Anti-Illegal-Gambling-Law.pptx
PD-1602-as-amended-by-RA-9287-Anti-Illegal-Gambling-Law.pptxPD-1602-as-amended-by-RA-9287-Anti-Illegal-Gambling-Law.pptx
PD-1602-as-amended-by-RA-9287-Anti-Illegal-Gambling-Law.pptx
 
快速制作(ocad毕业证书)加拿大安大略艺术设计学院毕业证本科学历雅思成绩单原版一模一样
快速制作(ocad毕业证书)加拿大安大略艺术设计学院毕业证本科学历雅思成绩单原版一模一样快速制作(ocad毕业证书)加拿大安大略艺术设计学院毕业证本科学历雅思成绩单原版一模一样
快速制作(ocad毕业证书)加拿大安大略艺术设计学院毕业证本科学历雅思成绩单原版一模一样
 
2024: The FAR - Federal Acquisition Regulations, Part 36
2024: The FAR - Federal Acquisition Regulations, Part 362024: The FAR - Federal Acquisition Regulations, Part 36
2024: The FAR - Federal Acquisition Regulations, Part 36
 
Effects of Extreme Temperatures From Climate Change on the Medicare Populatio...
Effects of Extreme Temperatures From Climate Change on the Medicare Populatio...Effects of Extreme Temperatures From Climate Change on the Medicare Populatio...
Effects of Extreme Temperatures From Climate Change on the Medicare Populatio...
 
一比一原版(UQ毕业证)昆士兰大学毕业证成绩单
一比一原版(UQ毕业证)昆士兰大学毕业证成绩单一比一原版(UQ毕业证)昆士兰大学毕业证成绩单
一比一原版(UQ毕业证)昆士兰大学毕业证成绩单
 
Up the Ratios Bylaws - a Comprehensive Process of Our Organization
Up the Ratios Bylaws - a Comprehensive Process of Our OrganizationUp the Ratios Bylaws - a Comprehensive Process of Our Organization
Up the Ratios Bylaws - a Comprehensive Process of Our Organization
 
Get Government Grants and Assistance Program
Get Government Grants and Assistance ProgramGet Government Grants and Assistance Program
Get Government Grants and Assistance Program
 
Uniform Guidance 3.0 - The New 2 CFR 200
Uniform Guidance 3.0 - The New 2 CFR 200Uniform Guidance 3.0 - The New 2 CFR 200
Uniform Guidance 3.0 - The New 2 CFR 200
 
What is the point of small housing associations.pptx
What is the point of small housing associations.pptxWhat is the point of small housing associations.pptx
What is the point of small housing associations.pptx
 

#Milk4kids

  • 1. Building Local Awareness Madaline Eblen, Maria Brown, Alex Jensen, Jessica Yrkoski, Rani Taborek-Potter #milk4kids
  • 2. What is #Milk4Kids? ● Hashtag created to drive awareness for the organization Milk Life (http://milklife.com/give) ● Milk is the most needed, but least donated item ● Milk Life’s goal is to build awareness
  • 3. How Does This Campaign Compare to Last Year? ● Not much improvement ● A little more than 100% of all local donations for 2014
  • 4. What We Did ● Created individual posts with #milk4kids ● Retweeted post with #milk4kids ● Tweeted @milk4kids ● Solicited at participating Bakers
  • 5. Results ● Spike in engagement for the hashtag that day ● Brought in $1,701 donations during one day event
  • 7. NodeXL Results ● Top Vertices o JeremeyHL, Milk4Kids, unomaha, Bakersgrocery ● Top Hashtags o Milk4Kids, Omaha, Midtown, Nebraska
  • 8. Results ● Built Twitter presence ● $1,701 in donations
  • 9. What Can Be Improved? ● Preparation/Planning ● Brand Connection ○ Milk4Kids & Milk Life ● Build Momentum Prior to Event ● Milk Truck & Donation at Register ● Better social media engagement and presence
  • 10. Proposed Future Campaign Strategy Awareness Campaign: ● Create better connection between Milk4Kids & Milk Life o Twitter account name: @MilkLife (or similar) o Hashtags: #milk4kids, #milklife ● Write targeted posts & schedule consistently ● Target community connections ○ Ex. Tagging food banks, reporters, etc. ● Share reasoning behind system for milk drive
  • 11. Proposed Future Campaign Strategy Awareness Campaign: ● Draft Letters to Community Partners ● Hold Events with Community Partners ● Create Donation Card to Send ● Create Facebook page & Instagram Account
  • 12. Desired Results of Futrue Campaign ● Increased Awareness ○ Increase Facebook, Twitter & Instagram followers ○ Local news Coverage ○ Community Advocates ● Sustainable Milk Donations ● Engagement ○ Increased impressions ● Potential Long-term Partnerships