Resources for Library Friends Groups
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Resources for Library Friends Groups
- 1. RESOURCES FOR FRIENDS GROUPS Dr. Curtis R. Rogers, Communications Director
- 2. • intro and welcome • membership recruitment • active involvement • marketing/promoting events • social media • networking & fundraising TALKING POINTS
- 3. 1. Revitalizing your friends group – Why was the group initially established? – What have been the “golden” years of your organization when membership and activity was high? – Who are the potential members today? – How can the Friends be more responsive to the changing characteristics of potential members? MEMBERSHIP RECRUITMENT
- 4. COMPONENTS OF MEMBERSHIP CAMPAIGN • Brochure components – ask for help! – Programs – Book sale – Membership – Marketing and Promotion of Library – Library Volunteer – Etc. • develop a marketing and membership promotion campaign • update brochure • point to social media outlet(s) • run campaign in print and electronically via email marketing/social media
- 5. It never hurts to ask! Make sure your promotional items ask new and current members for help…
- 7. • When was the last time you raised the membership rate for new and current members? • The most effective way to get members on board is to promote, promote, promote. • Be sure you let your prospective members know what they will get for their membership. YOU CAN DO MORE WITH MORE $$$$$
- 8. • What unique discounts can you offer? • Do you need a new logo? • What do your promotional items look like? • Have you tried using Canva.com?
- 9. Take 3-4 minutes and answer these questions: 1. How do you currently publicize events? 2. What events do you publicize? 3. How should you publicize events?
- 10. HOW DO YOU USE SOCIAL MEDIA? What else do you need to be doing with social media???
- 11. NETWORKING & FUNDRAISING • Business cards for friends board members • Local author talks • Book sales • Poetry reading at a different venue • Partnering with other organizations
- 12. ADDITIONAL RESOURCES FOR FRIENDS GROUPS • United for Libraries – http://www.ala.org/united/ • Friends & Foundations Fact Sheets – http://www.ala.org/united/ friends/factsheets • Friends of SC Libraries – http://www.foscl.org/
- 13. THANK YOU! Please feel free to contact me: Dr. Curtis R. Rogers, Communications Director 803-734-8928 crogers@statelibrary.sc.gov