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Associations spend precious resources promoting their value proposition into their ecosystem. They have more promotional tools at their disposal than ever before. As the number of tools grow, so do the number of potential constituent engagement touch-points. Data to analyze also grows exponentially. But is “more” translating into “better”?
In this session, we model how a structured approach to Closed Loop Marketing & Engagement can help association professionals turn fragmented communication silos into valuable constituent engagements.