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Event Planning for National
Library Week and National
Library Card Sign Up Month

 Introductions
 Literary cake
decorating contest
 Online shelfie contest
 Library card sign-up
events
 Speaker @ th...

 Purpose: To promote National Library Week, SC
State Library
 Press release
 Social media
 Email contacts
 Online s...

 Purpose: to create awareness of SCSL social media outlets, get
more likes, get images to use for PR
 In celebration o...

 Purpose: to get more library card holders and
promote SCSL services
 Use ALA graphics on social media and releases
 ...

Speaker @ the Center
 Purpose: education, SC-related books/topics
 Work with publishers or directly with authors
 Pre...
Questions? Comments?
Dr. Curtis Rogers, Communications Director
803-734-8928 | crogers@statelibrary.sc.gov
Jason Broughton...
The power of cake decorating
The power of cake decorating
The power of cake decorating
The power of cake decorating
The power of cake decorating
The power of cake decorating
The power of cake decorating
The power of cake decorating
The power of cake decorating
The power of cake decorating
The power of cake decorating
The power of cake decorating
The power of cake decorating
The power of cake decorating
The power of cake decorating
The power of cake decorating
The power of cake decorating
The power of cake decorating
The power of cake decorating
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The power of cake decorating

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presentation for the 2015 SCLA conference

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The power of cake decorating

  1. 1. Event Planning for National Library Week and National Library Card Sign Up Month
  2. 2.   Introductions  Literary cake decorating contest  Online shelfie contest  Library card sign-up events  Speaker @ the Center  Learn & share ideas Talking points
  3. 3.   Purpose: To promote National Library Week, SC State Library  Press release  Social media  Email contacts  Online submission form  Logistics (voting process, sign in sheet, boxes/three chips)  Prizes (Charleston Cooks!, cake decorator – Michaels, Silver Spoon bakery gift certificate) Cake decorating contest
  4. 4.   Purpose: to create awareness of SCSL social media outlets, get more likes, get images to use for PR  In celebration of National Library Week (April 12-18 2015), the South Carolina State Library is sponsoring a library shelfie contest.  The contest is open to anyone!  Take your library shelfie and submit it in one of the following ways:  Twitter, Instagram or social media of your choice: #shelfieSC2015  Post to the SC State Library’s Facebook page and use #shelfieSC2015  Email as an attachment to crogers@statelibrary.sc.gov with the subject line #shelfieSC2015 Online Shelfie Contest
  5. 5.   Purpose: to get more library card holders and promote SCSL services  Use ALA graphics on social media and releases  Generic press release PLUS  Targeted press release to state agency HR contacts  Set up dates  Average 10-15 agencies call each year  DMV/Public Safety, Consumer Affairs, DOT, DMH  Over 200 new card applications in one month Library Card Sign Up Month
  6. 6.  Speaker @ the Center  Purpose: education, SC-related books/topics  Work with publishers or directly with authors  Press releases (one at beginning of series, one for each author)  Large post card design, printing, bulk mailing  Now have a small following
  7. 7. Questions? Comments? Dr. Curtis Rogers, Communications Director 803-734-8928 | crogers@statelibrary.sc.gov Jason Broughton, Outreach Coordinator 803-734-8576 | jbroughton@statelibrary.sc.gov

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