Research Paper About Uganda

Research Paper About Uganda
Uganda's main success is from their soil conditions and the climate. Most of Uganda receives plenty
amounts of rain all year round. In some years the southeast and southwest areas have more than 150
millilitres every month. In the northern areas, there is often a dry season in December and January.
The temperatures vary degrees above or below 20°C with differences in altitude.
Map, Site And Situation
1.3733° N, 32.2903° E
Agriculture
Uganda's main food crops have been plantains, cassava, sweet potatoes, millet, sorghum, corn,
beans, and groundnuts. The best selling crops in Uganda have been coffee, cotton, tea, and tobacco,
in the 1980s many of the farmers sold food crops to short–term expenses
Biome
Uganda lies at the meeting place of ... Show more content on Helpwriting.net ...
The country is mostly made up of plateau with a rim of mountains. The climate is tropical and rainy
with two dry seasons. Uganda is positioned in the northeast.
Elevation
The southern part of Uganda includes a portion of Lake Victoria, which shares with Kenya and
Tanzania. Uganda is located on the East African plates, averaging 1,100 meters (3,609 ft) above sea
level.
Food Security
Uganda as significant economic progress over the past decades. GDP growth has increased
significantly from 6.5% every year. In the 1990s to over 7 percent every year in the 2000s. Global
economic continue to grow by 4.3% every year. With per capita income of $490 in 2010, Uganda
also still remains a poor country.
Vegetation
Savanna Vegetation covers the large part of Uganda, East Africa and Most of Africa. The savanna
consists of many grasslands such as bushes, and woodland. In the dry savanna area the grass and

trees have short leaves.
References
Google n.d., Map of Uganda, Road Map, accessed 12 September 2016, .
Wikipedia n.d., Agriculture in Uganda, accessed 12 September 2016, .
WCS Uganda n.d., accessed 12 September 2016,
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An Analysis of the Business Environments of Initech and...
In business today, the environment of work and management has become far more complex than at
the start of the previous century. This is the result of not only technological and communication
advances, but also because of an increasing focus on employee satisfaction and motivation. Hence,
companies that wish to reduce employee turnover while increasing employee motivation are
generally also those that see an increase in customer satisfaction and loyalty. When considering the
business environments of Initech and the Coffee Bean, it is clear that the respective managers have
vastly different ways of ensuring the effective function of business.
Peter Gibbons, an employee at Initech Corporation, for example, appears to tend towards
performance in terms of achievement orientation (Kozlowski and Bell, n.d., p.7). For Peter, task
completion is of primary importance. In other words, completing tasks is the basis of meaning he
derives from his work. He reason for this orientation is the way in which the management of the
company and its employees is set up. Peter operates from a basis of fear: Fear of being reprimanded
by eight different bosses and fear of losing his job. There is therefore no meaning for Peter besides
completing the tasks assigned to him. He completes them only to avoid unpleasant consequences,
rather than to achieve the company's goals or to learn skills in order to advance in his work.
Since Peter's motivation is currently based only upon avoiding negative

Conducting Business At Bolivia ( Coffee )
Date: January 19, 2014
To: CEO
From: Alexandra Padua
Subject: Conducting Business in Bolivia (Coffee)
Our business company consisting of 300 employees is interested in conducting business in South
America (Bolivia). It is in the interest of company growth and sustainability that our organization
transfer 25 employees conduct research for future revenue prosperity. Invalsa was founded in 2004
and ships Bolivian coffee World–wide while supplying some of the largest specialty roasts globally.
Invalsa Coffee Inc. History
Invalsa coffee inc. was founded in 2004 by the Valverde brother, Nelson and Jorge. They are both
educated men starting their first commercial enterprise when they were only 16 and 10 years old.
Their company makes the statement, "Our objective is to empower you to implement your direct–
trade coffee supply chain strategy, giving you fully transparent access to the best green coffees
available." (Invalsa) The high percentage of coffee grown in Bolivia is grown using the small farmer
family concept. This concept ensures the product is not mixed with other grown coffee beans
maintaining the integrity for specifically grown green coffee beans. Traditional coffee growers and
distributors will mix the different coffee beans making the product the lest common denominator for
quality. Invalsa has a sourcing system for which in undeniable, "We have a unique system of buying
coffee based on price per quality, as measured by the SCAA cupping

The Coffee Beans By Guatemala / Central America And...
A commodity is an exchangeable good/material that is both bought and sold freely as an item of
commerce. Commodities originate their value from human labor, yet, notably in the Western world,
they are passed back and forth without concern or notice. They gather in masses in brand name
grocery stores and shops, but their point of origin and cultivation is unknown; as such, they are only
seen as items to be purchased, sold, and consumed. Living in a capitalistic society, we are unaware
of the "mysterious origins" of our everyday products, and therefore, unable to see the symbolic and
material practices we conduct daily in our consumption of commodities, such as coffee. A common
item of consumption that is featured most everywhere, the ... Show more content on Helpwriting.net
...
This resulted in major emissions from deforestation, which before, coffee sectors had talked of
maintaining shaded coffee farms and their carbon stocks, as "after all, coffee farms under shade
conserve more carbon than coffee grown in direct sunlight, but at the cost of lower yields (The
Coffee Exporter's Guide– Third Edition. New York: United Nations Publications)." Along with the
emissions, the switch to 'sun cultivation' techniques included in the destruction of vast "biodiversity
of over 1.1 million hectares ("Coffee the Environment and Labor." Coffee the Environment and
Labor.)," as the technique involved chopping down forests, mono–cropping, and the introduction of
pesticides and chemical fertilizers. This form of coffee farming led to severe environmental
problems, such as: pesticide pollution due to chemically induced coffee pulp is often dumped into
streams and soil, deforestation of a great biome, and the extinction of various birds.
The people who invested their labor in the production of coffee comprises of indigenous groups and
poor working families. Having visions of a better life plays a crucial role in these

The Effect of Caffeine on Plant Growth
Effec | Effect of caffeine on plant growth |
Description
This science fair project was performed to find out the effect on plant growth of adding caffeine to
the soil. The experiment was done by using mung bean plants and watering them daily with water,
water mixed with caffeine and with a coffee mixture.
Hypothesis
The mung beans watered using the coffee mixture will grow the fastest.
Overview
Caffeine and plant growth
The effect of adding caffeine to the soil and its effect on plant growth is a subject that has been
studied for quite some time. Some plants seem to benefit and grow faster when caffeine is added to
the soil, while others seem to become stunted or grow slower. There are also some plants that are not
affected by ... Show more content on Helpwriting.net ...
4. After 5 days, measure the height of the 10 plants in each pot. Add up the individual heights and
divide by 10 to obtain the average height. Record the average heights in a table, as shown below.
5. Prepare the caffeine solution by dissolving 10g of caffeine tablets in 100ml of water in a beaker.
Label the beaker 'caffeine'. Similarly, add 10g of coffee to 100ml of water in another beaker and
label it 'coffee'.
6. Label the 3 pots 'water', 'caffeine' or

The Magical Bean: Coffee
Coffee has been part of our everyday life for centuries. It is said that Kaldi, a habitant and goatherd
of the Ethiopian highlands, centuries ago, noticed that his goats, upon eating the fruits from a certain
tree, became so energetic that they did not sleep that night. After this, Kaldi reported his discovery
to the abbot of the local monastery. They then decided to make a drink using that "fruit" (coffee
beans) and discovered that it enabled them to stay alert for long hours. What they did not know was
that this "juice" would later be called coffee and that it would be drunk worldwide for the upcoming
centuries due to its energy boosting effect. But why is it that coffee has this effect?
Coffee is made up of many constituents, these being: caffeine, trigonelline, carbohydrates,
chlorogenic acids, lipids, amino acids, organic acids, melanoidins, volatile aroma, ash and others
that are unknown. Only one of these components is the reason to why coffee contains the energetic
effect that so many people seek. This component is caffeine.
Caffeine's molecular formula is, C8H10N4O2, and therefore it has eight carbon atoms, ten hydrogen
atoms, four nitrogen atoms and two oxygen atoms. It is formed by covalent bonds and double bonds
(when atoms share two electrons among them) between non–metals
(Figure 1).
Hydrogen's electronic configuration is 1s1, Carbon's electronic configuration is 1s2 2s2 2p2,
Nitrogen's electronic configuration is 1s2 2s2 3p3 and Oxygen's electronic

Galla Research Paper
The news of the coffee berries spread. In western Europe, the Galla tribe had heard about these
fragrant, berries and mixed them with ghee, a type of fat, to preserve them from spoiling, pressing
the mixture into a ball, the berry balls were easier to carry with them. The weary warriors marched
into battle with their snack, and the first power bar was created. Traders from Arab while doing
business in Europe, heard the news of the berries wrapped in ghee, and tried them, they agreed with
those before them. The traders returned to their homeland, excited to share the news. When the
traders shared the news with the citizens of Arab. They decided to cultivated the plant for the first
time on farmland.. They enjoyed the brew created by boiling the beans in water, and called it
"qahwa" or that which prevents sleep.
The Arabs had another term for qahwa, its "kahwah" and is one of many words they used for wine.
In the process of stripping the coffee bean's outer cherry–like flesh, a pulp is left behind. When a
coffee berry bush is harvested, they let the unripe cherries remain on the tree to ripen and be
harvested at another time. A ripe coffee berry is determined by gently squeezing the fruit. If ripe, it
will be soft and give under the pressure. Ripe coffee cherries will also be bright red and glossy in
color. A common way to harvest them, was by spreading a netting or sheet on the ground to catch
them, grabbing a branch and sliding ... Show more content on Helpwriting.net ...
They decided to add clove, cardamom, cinnamon and anise for a spicy, energizing drink. In fact,
coffee becomes so much a part of Turkish culture that they created a law that makes it legal for a
woman to divorce her husband if he fails to provide her with her daily quota of coffee. Coffee is
known as an aphrodisiac.
I wonder if they were the ones, that started the term "HAPPY WIFE HAPPY

Coffee And Climate Change : Coffee, And Climate Change
Ryan Brock
Food and Plants Biology
Prof. Nepokroeff
December 8, 2017
Coffee and Climate Change
Coffee is one of the most popular drinks in the world. Americans consume about 400 million cups of
coffee per day. That is 4629.6 cups of coffee every second. Coffee beans can also be used in many
other ways. It is used in culinary arts, fragrance uses, and even health benefits. For instance, coffee
is used to prevent Parkinson's disease, gallstones, and type 2 diabetes. Coffee is something that
many people depend on. Some depend on it for its natural caffeine, practical uses, and health
benefits, others for an income. Needless to say, that it is very important to millions of people around
the world. Coffee is an important commodity to many people and climate change is negatively
affecting the production of coffee to a point where it may go extinct in the next century, impacting
an estimated 120 million people.
Coffee is a plant that is grown and harvested for its beans. Coffee Beans are the seeds of berries
from the Coffea plant. It is native to tropical Africa but is now grown in about 70 countries around
the world. There is evidence suggesting that coffee could have been consumed as early as the 15th
century in Yemen in southern Arabia.
Coffea is harvested by being picked from the tree by either selective picking or strip picking.
Selective picking is picking only the mature fruits from the tree, while Strip picking is picking all of
the fruit from the tree whether it is

Accounting: Coffee and Cathy
ACCOUNTING REPORT:
introduction:
The business Coffee Call is run by Cathy. Coffee Call is a Wellington based coffee bean roaster.
Coffee Call has gradually grown from a small business with only a few customers , (with Cathy
doing all the hard work) to a successful business with 4 fulltime and 2 part time employees, the part
time employees work "on call" therefore meaning they do not have specific duties however do help
out in the office as well as with local deliveries . Cathy sells two types of coffe beans , Arabica and
Robusta beans . They are imported from all over the world and are purchased from an Auckland
based supplier called 'Global Beanz' . The cost of the coffee beans per kilogram is most likely to
change from week to week ... Show more content on Helpwriting.net ...
inventory received:
Once the goods have arrived from there Auckland based suppliers and into their storeroom it is
important for Cathy to consistently match together the purchase order, packing slip and invoice this
way it will help ensure that the orders have been made correctly by ordering what was needed
(purchase order) , whatever was received by the suppliers is exactly what was ordered (packing slip)
, in addition ensuring that whatever has been paid for is what was received (invoice). This will
ensure that all customers will have the best products . At the end of the accounting period this can
ensure that Coffee Call will have a high profit figure
using purchase orders or payment vouchers:
When using purchase orders it is important that all forms are to be pre–numbered therefore this
helps ensure that all the forms are accounted for as well as have not been used to order other goods
that was not authorized by Coffee Call. This also provides a reference number for Coffee Call
making it easier for them to refer to these documents at a later point in time. The purchase order
books should be kept in a sfe and secure

My Life At Dunkin ' Donuts '
From the Ground to My Cup
I was struggling to find a research topic that affected my day to day life while also being plant
related. In the beginning, I was unclear but the answer was in my face the entire time. First, I am a
college student and far from a morning person. Second, I work at Dunkin ' Donuts. Lastly, I
consume it 6 days a week. Coffee plays a huge role in my life. As I approached my research, I
thought I would start with what I know: the coffee bean. Right away, I learned that coffea (scientific
name) is a type of flowering plant. It is a part of the Rubiaceae family and can be spotted by its
simple, opposite leaves and interpetiolar stipules. These plants are natives of Southern Africa and
tropical Asia. What most of us know as "coffee beans" are coffee seeds and it is what we use to
make coffee.
Even though a "coffee bean" could be easily recognized, it might be more difficult to spot a coffee
tree. Coffee seeds work well when they are planted in large, shaded beds. After the seeds begin to
sprout, they are replanted in individual plots. They are usually planted in the wet season because the
plant needs the moisture. Coffee trees are covered with waxy, green leaves that produce white
flowers. Those flowers will die after a few days and small cherries will begin to grow. They will turn
continue to change colors as they grow. Depending on its variety and care, a coffee tree can produce
fruit for a long time. "The tree of Coffea Arabica will grow fruits after

Coffee And An Injection Full Of Coffee Beans
Slide #1: Cup of coffee w/an injection full of coffee beans
Health Canada states that 60 percent of Canadian adults take in caffeine through coffee, while 30
percent get their fix with tea. The remaining 10 percent of Canadians ' consumption of caffeine
comes from pop, energy drinks, chocolate and medications [Best Health Mag]. Coffee drinkers can
suffer from the draining side effects of a drug they didn't realize they were taking daily;
Caffeine.This is a big issue in today's society and affecting many people's health and surprisingly
taking lives.
Slide #2: Cup of coffee w/a brain imprinted in the steam
Let's understand how the brain functions. Every action you take when you're awake is made
conceivable by the firing of neurons in our ... Show more content on Helpwriting.net ...
Slide #4: Meme of adenosine receptors, caffeine and adenosine
So our brain goes on its cheerful path, driving out natural stimulants like glutamate to keep us
functioning. In the brain the reaction to caffeine is comparable to what happens when we meet a
spider. The pituitary is unclear about the actions of the adenosine receptors, gets scared, and begins
giving out adrenaline. Your muscles stiffen, you feel enthusiastic and your heart beats loud. As soon
as the caffeine is absorbed and the adenosine approaches–in an instant motion, its brings down all
our adrenaline, wearing us down.
Slide #5: Man addicted to caffeine /working on computer
Over a period of time, we become insensitive to caffeine. But the symptoms of caffeine withdrawal
are far more intense. Adenosine acts as a significant role as a cerebral vasodilator. It supports our
brain to get oxygen by spreading the pathways, an important rule when we are sleeping (see the
connection?). When all that adenosine comes back overflowing, blood is permitted to go rushing up
to our brain.
Slide #6: Caffeine rush slope
This constant roller coaster is the consequence adrenal exhaustion. And when your adrenal glands
are exhausted, they can't be as operative at doing their many responsibilities, which include:
generating other vital hormones, enhancing your immune system, regulating the health of your body
tissues, and

Cool Beans Coffee Cafe
Cool Beans Coffee Cafe
Kimberly A. McKelvy
Dr. Patricia Obiefule
BUS 335 – Staffing Organizations
February 3, 2013
Identify the type of employment relationship you would establish between the coffee shop and
employees from a legal perspective. Explain your reasoning.
Cool Beans Coffee Cafe is planning on establishing an employer–employee relationship. A written
agreement is going to represent our employment contract, "the terms and conditions of which
represents the promises and expectations of both parties" (Heneman III, Judge, & Kammeyer–
Mueller, 2012, p. 48). The employer–employee relationship will be governed by the common law
principle which establishes that either party can terminate the employment contract at any time ...
Show more content on Helpwriting.net ...
Short Term Surplus Plan * Reduce the amount of overtime hours available. * Temporarily make all
employees part–time except for store managers. * During summer months when there are fewer
students on campus shorten café hours Monday – Friday 6 am to 6 pm and Saturday – Sunday 8 am
to 8pm.
Long Tem Surplus Plan * Freeze hiring and when an employee leaves do not replacement them. *
Reduce workforce by laying off one store manager, one part–time and one full–time employee. *
Permanent pay cut for all employees.
Outline a strategy for workforce diversity. The first workforce diversity strategy is opening
recruiting to the largest demographic group possible (Heneman III et al., 2012). Since Cool Beans
Coffee Café is located next to a college campus, job postings should be posted in central locations
around the college campus to gain the most visibility. Also post job opening for coffee baristas at
local culinary art schools because there is a wide array of ethnicities and age groups. The second
workforce strategy is encouraging all employees to apply for all open promotional opportunities that
they qualify for. Lastly, require all employees to interact in mandatory team building activities that
promote diversity.
Conduct a job requirements analysis for the store managers and coffee servers in order to identify
tasks, KSAOs, and context for those positions.
Store Manager Specific Task * Hire, train, and monitor the development of

CCD Case Study: Amalgamated Bean Coffee
Introduction
This case study discusses Amalgamated Bean Coffee (ABC) Trading Company (also known as Café
Coffee Day (CCD)), the market leader in the Indian coffee industry, and its competition with
Starbucks, the market leader in the world's coffee industry. This paper will first focus on the
competitive advantages and challenges of CCD, then suggest a feasible strategy together with a
corporate social responsibility initiative for CCD to tackle the competition with Starbucks in India.
Regarding CCD's competitive advantages, VRIO framework will be used to determine if a particular
resource or competency is a sustainable competitive advantage, which should be costly to imitate. In
addition, the discussed competitive advantages are selected based on the other three requirements,
namely being valuable that may help CCD enhance effectiveness or efficiency or exploit
opportunities, being rare in the Indian coffee industry, and being exploited by CCD.
CCD's competitive advantages under VRIO framework
Operational efficiency
CCD was the only coffee company in the world who had a complete vertical integration. It managed
14,000 acres of coffee plantations and operated 1,469 Cafés in India. The economies of scale
facilitated CCD's operational efficiency. Furthermore, self–manufacturing coffee vending machines
and café furniture largely reduced its middleman costs. Moreover, CCD's efficiency could also be
proved by its fifty–day setting up time for a new café, compared with the

My Life At Dunkin ' Donuts '
I was struggling to find a research topic that affected my day to day life while also being plant
related. In the beginning, I was unclear but the answer was in my face the entire time. First, I am a
college student and far from a morning person. Second, I work at Dunkin ' Donuts. Lastly, I
consume it 6 days a week. Coffee plays a huge role in my life. It is a great topic to research and it is
plant related. As I approached my research, I thought I would start with what I know: the coffee
bean. Right away, I learned that coffea (scientific name) is a type of flowering plant. It is a part of
the rubiaceae family and can be spotted by its simple, opposite leaves and interpetiolar stipules.
These plants are natives of Southern Africa and ... Show more content on Helpwriting.net ...
14–15 of Types of Coffee). Once a coffee seed has been processed it cannot be used to produce
another plant. The work does not end after the growing because it really begins with the processing
of the beans.
These ripe plants have to be picked for the harvest. In Brazil, the world's largest coffee producer,
their crops are mechanically harvested due to their great coffee fields. Mechanical harvesting takes
place when the branches are swept for cherries or the trunk is shaken to drop the cherries. The
shaking can be calibrated and will leave the unripe cherries on the trees. Another method used is
stripping; this is thought to be very wasteful because unripe cherries will also be removed. This
method is used when the majority of the fruit is ripe. In both methods, after the beans are shaken to
the ground, the beans are raked and sorted. The last method is self–explanatory and very popular,
hand picking the cherries. Ripe cherries (based on touch and color) are picked while the unripe
cherries are saved to be picked at a later date. Next, the coffee seeds have to be processed. "Once the
coffee has been picked, processing must begin as quickly as possible to prevent fruit spoilage" (from
pp.31–32 of 10 Steps from Seed to Cup). Depending on its location, either the dry or wet method
can be used to process the beans. First, the

Appello's And Coffee Bean Comparison
Life at the university should be enjoyable and stress–free as possible. According to the fact that most
of the students spend almost 7 Hours a day at universities. Each university offers some services like
gyms, writing studios, and several clubs. On the other hand, one of the main facilities at the
university is the restaurants. One of the features I enjoy at DAH university is the variety of
restaurants. You can find all the kinds of food you want. I have been at the university for a month
now, but I have not tried all the restaurant yet. Based on these days I noticed some point about the
food, the environment and the Salespeople. There are two common restaurants at DAH university
Appello's and Coffee Bean. Each one has a different kind of food. Appello's has a variety
sandwiches. On the other hand, Coffee bean has a limited kind of sandwiches. The coffee at Coffee
bean is the best ever. However, Appello's coffee tastes awful because It's machine coffee. There are
fresh juices at Appello's, but Coffee Bean has only coffee and ice blended there is no fresh juices.
The food at Coffee bean is fresher then Appello's because they did it on request. ... Show more
content on Helpwriting.net ...
Coffee bean offers a sitting area, while Appelio's only sell the food without offering a place to rest.
The problem about the sitting area at Coffee bean is there is no sunlight and it's too dim. What is
more, that at the break time it is very noisy and sometimes dirty. On the other hand, the good thing
about Appello's are that the place in near to the classes rooms. If you were hungry in a middle of any
class, you can grab anything from Appelo's in few minutes. If you want to get relaxed in a middle of
a friendly zone, you should try Coffee bean. However, if you are in a hurry and you do not want to
waste time, perhaps Appello's are a good

Carrot, An Egg, Or A Coffee Bean
Carrot, an Egg, or a Coffee Bean.
Rikky Rodgers once said," Strength doesn 't come from what you can do. It comes from overcoming
the things you once thought you could not do." From the story I would be a coffee bean, because I
make the best out of what could be the worst. If you do not learn to overcome things it will take a
toll on you and prevent you from reaching your full potential. As I grew I learned that adversity will
take different hit on different individuals, but I had to deal with what life was throwing at me and
make it the best of what it would be. When I was little I would always wonder where my dad 's
father was, because I knew my mom had hers so I thought my dad should have his. It wasn 't until I
got a little older, around the age of seven, when my parents sat down and finally told me that he had
passed away before I was born. I really struggled after that for while, but then I learned that I should
be happy. My grandma told me that he would want me to be. Another thing that helped me get over
the fact that he was gone, is that I wrote a letter to him just saying that I missed him, and knowing
that he was healed and no longer in pain helped me get over things. Today I live blithely after
learning more about him. I view him as my guardian angel, because even though he is no longer
here with us he is up above watching out for me in the good and bad times. My grandmother tells
me I am like him, because I make the best out of what could be the worst.

S.W.O.T. Analysis of Coffee Bean & Tea Leaf
S.W.O.T. Analysis of Coffee Bean & Tea Leaf
STRENGTH * Company's marketing strategy
All the stores of The Coffee Bean & Tea Leaf were located at high traffic, high visibility
locations in each market. The market entry strategies use by the coffee shop in managing their
foreign franchisees when expanding into Asia including master franchising and company owned–
stores. A master franchise is a person or entity that provides services to franchisees in a specified
territory, typically a major market, geographical region or even one or more countries. The
marketing approach is essential to gain a competitive advantage in the foreign market. The construct
included market entry, site location, and market positioning. The reason ... Show more content on
Helpwriting.net ...
* Company's business strategy
For the concept of standardization of The Coffee Bean & Tea Leaf, branding and image are
consistent in host markets with that of home market. Despite the expectation that cultural differences
may affect the demand for their products and services the coffee shop felt that maintaining
standardization was more important than adaptation. Standardization is enforced by the company on
branding to ensure that the brand image and value is being perceived consistently by the customers
in all markets. Adaptation has also applied to the product offering For example in its home country,
the coffee shop have a limited range of food and beverage items in their outlets. However, the coffee
shop had included a wider range of hot food items in Asia as Asians need to have food with their
coffees. The Coffee Bean & Tea Leaf also provide both the good quality of input and output
has brings a big achievement. The foundation of the coffee chop is a commitment to quality. They
produce and serve only the finest coffees and teas from around the world.
* Coffee and Tea
All of the beans they imported, are grown at higher altitudes because of the cool temperature can
cause the coffee beans to develop more slowly which results in a more unique flavor.

Tim Hortons Value Chain Analysis
Have you every thought about every food item you consume in a day? Where does it come from and
how did it get to your plate? The activities required for food items to be extracted from its source
and delivered to your plate must go through a cycle called a value chain. It consists of 2 sections;
primary activities and secondary activities. Primary activities involved are inbound logistics,
operations, outbound logistics, marketing and sales, and service until it reaches the hands and
mouths of the consumer (Porter, 1985). Secondary activities include procurement, human resource
management, technological development and infrastructure (Porter, 1985). The value chain requires
both primary and secondary activities to work efficiently and effectively to ensure that goods get
passed down stream to the market. Businesses invest in value chains as they are designed to enhance
the value of the product through "effective coordination of operational and organizational support
activities" (Gooch, 2005). This paper aims to define two food items consumed during breakfast and
track their value chain from start to finish, focusing on the primary activities. The two food items to
be discussed in this paper is Tim Hortons coffee and BC eggs. Tim Hortons value chain aims to
illustrate environmental impacts, and BC eggs value chains aims to illustrate economic impacts.
Firstly, Tim Hortons coffee begins its value chain journey in Central and South America. Coffee
beans are extracted from

Coffee Bean And Tea Leaf
Coffee Bean & Tea Leaf, the oldest and largest coffee and tea distributor in Southern California, was
established in 1963. Because of the focus on the quality of products and the handpick raw materials,
today, this company has developed more than 1000 stores in global market. Coffee Bean & Tea Leaf
possesses or franchises stores not only in California, Arizona, and some American locations, but also
in Singapore, Malaysia and other 23 international countries. Meanwhile, this franchisee mode is
becoming a strategy of the future ("About us," 2015). On the other hand, nowadays, computers are
becoming an inseparable part of our lives. People are using computers searching information,
entertaining and purchasing anything. Consequently, Coffee Bean & Tea Leaf cannot expand the
market without the electronic technology. However, when a company is utilizing computers, risks of
the data security is an unavoidable issue.
Data or information is the kernel of the modern company. Its availability, integrity and
confidentiality are basic to the long–term survival of any 21st–century company. Each company
need a complete and scientific method to protect its data, otherwise, the company would be weak in
front of risks. These risks are not limited to internet companies. In fact, any company that have
secret information have to counter with the risks of data security. In a word, both public and private
data could be affected by risks. In UK, almost every company run some external guidance or

Beans to a Cup: The Commodity Chain of a Cup of Coffee
Coffee is a growing part of people's daily lives. Just before the 9–5 weekdays, and even during the
9–5, it is common for the working class to drink a cup of coffee. To support this accustomed part of
our culture, it involves a complex supply chain that allows those coffee beans to turn into a cup that
can be consumed. This paper is structured on how Starbucks, the top coffee supplier in the world,
can supply its stores, from raw materials to manufacturing, right to the start of someone's day. CEO
of Starbucks, Howard Schultz, originally had the idea that Starbucks would have the
community/traditional feel in their stores, and still serve high–quality coffee ("Our Heritage" 1).
Adding an Italian vibe to the coffee shops, keeping its ... Show more content on Helpwriting.net ...
Refineries are located on site in Hawaii or occasionally sent to California, sent in boxes, and then
packaged in either paper (for small packets for tables) in boxes or just in boxes in Brooklyn, NY
("About Us" 1) to then be bought by clients. According to the Starbucks commodity chain, it is the
distribution centers that order the "commodity products" which should be known as the milk, the
sugar, the paper cups, etc. (Ho, Narweker, Patel & Ratusznik 13). These get shipped to the
distribution centers via truck, and then distributed to retailers once a week, just like coffee beans.
Paper for Starbucks is typically grown in colder climates such as Canada and is used to produce the
non–reusable paper cups that the coffee is being carried in. However, Starbucks plans on reducing
their waste by creating a reusable cup, which is made out of #5 plastic. Ironically, #5 plastic cannot
be recycled, as it is not accepted by most recyclers (Root 1), however the "reusable" cup is meant to
be semi–permanent meaning it only lasts for about a month or so if not properly cleaned.
Nonetheless, the probable marketing gimmick may thoroughly replace the paper cup, which would
change the commodity chain from the cups being produced in Canada to China. China is famous for
its cheap labor, and it's something that Canada–who used to be a main producer for cups for
Starbucks but now may

Nestle Fairtrade Analysis
GLOBAL CITIZENSHIP AND CORPORATE SOCIAL RESPONSIBILITY
Nestlé's Case Analysis
Fairtrade or not to Fairtrade
I. Analyze: Identify Issue and its Scope
1. The primary issue is related to the coffee farmers in Africa and South America. They are not paid
a sufficient price for their crop, and health and environmental standards are unregulated. Low coffee
prices due to a higher supply than demand around 2000 leaving several coffee farmers with earnings
below sustenance level. This caused large coffee producers to enforce a more sustainable supply
chain with their coffee farmers. Nestlé is facing a decision whether to market their new instant
coffee under the fair–trade brand or to keep complying with their own high CSR standards.
2. ... Show more content on Helpwriting.net ...
Plan: Identify Possible Alternatives to Resolving the Issue
6. The specific Nestlé's stakeholders involved are following: * Coffee bean farmers in Ethiopia | *
Potential/existing new product consumers | * Shareholders | * Fair–trade Association | * NGOs | *
Government | * Environmentalists | * Employees | * Board of directors | * Potential Investors | *
People who boycotted Nestlé | |
7. Our objective for this case is to evaluate the level of profitability of adapting the "fair–trade"
certification onto Nestlé's new instant coffee product. To determine the priority, first and foremost is
to evaluate potential direct or indirect affects to each stakeholder category in this situation.
For instance, the coffee bean farmers would be the first on the list as it affects their life quality,
income, education and espresso beans'

Case Study Of Coffee Bean And Tea Leaf
Our project is about the multinational company Coffee Bean and Tea Leaf which started in 1963 in
northern California. The largest and oldest privately–held specialty coffee and tea retailer is The
Coffee Bean and Tea Leaf in the United States. For Fifty years on, they haven't changed their values.
They have a commitment to their customers to, their slogan is "Find Your Flavor" which is the
foundation in which they operate. Their beverages are handcrafted and customized to the guest's
preference. Their Team Members listen to the customers and respond to each one with a
personalized beverage. They offer one of the most substantial selections of coffee and tea from
around the world.
Coffee Bean & Tea Leaf first started in KSA: Safood International ... Show more content on
Helpwriting.net ...
Respect – with each other values, opinions and individual diversity.
Ownership – Because we are proudly entrusted with the responsibility
Team work – Because we achieve success by working together
Honesty – Because we are truthful to each other and to ourselves. The Company's Branches Over
The World The Coffee Bean & Tea Leaf has more than 1000 stores worldwide. Company–owned
stores are located in California, Arizona, Malaysia and Singapore.
Their domestically franchised Stores are in all over US. Their International franchised stores are
found in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and many others.
The Company's Management Practices: The Coffee Bean and Tea Leaf Saudi Arabia has been
operating for almost 10 years with all experienced management team who have worked and have
been trained in this field abroad and locally. The operations, warehouse and stores are the three
major departments who work together to carry out their vision and mission of bringing total quality
experience to our clients.
Training
They have around 15 stores in Saudi Arabia. Their first store was opened in Danube (Khaledeeyah)
in Jeddah. The company is continuously expanding and promoting their brand to keep satisfying
their regular clients from around the

Robusta Research Paper
ARABICA VS ROBUSTA
Maybe you know Arabica coffee beans have much higher price than Robusta coffee beans. This is
most likely due to the higher demand of the coffee. But it doesn't mean people don't like with
robusta coffee beans.
The different of Arabica coffee and robusta coffee beans in taste, growing conditions, and price.
Arabica beans have a sweeter, softer taste, Arabica coffee beans can produce tones of fruit, and
berries. Arabica coffee bean's acidity is higher than robusta coffee beans , with the characterizes
coffee with excellent acidity. Robusta has lower acidity levels than Arabica coffee, meaning it
generally tastes much less sweet. Robusta can produce tones of wood or burnt rubber. Robusta
coffee beans, have a stronger taste

Advantages Of Coffee Supply Chain
How do you start your morning? 93 per cent of the world will have the same result drinking a cup of
Coffee. These days' people will lose their minds if they don't have caffeine in their system they
would even try different types of coffee such as (cappuccino, espresso, latte...) the customers
demanding for product choice, for quality values have made coffee a popular demand to the public
worldwide. Value and Quality are the reason in which the customer choices an organization's
products in comparison to other competitions. So how does a tree that produces coffee is located
possibly a 1000 meters up on a mountain in South America such as Brazil or in Asia or even African
turn up in a cup of Nescafe inside your house and inside millions of people's ... Show more content
on Helpwriting.net ...
Now regarding the supply chain it requires to bring a product from its original raw status to the
finished goods that the customers going to buy. For coffee the supply chain has some complex
process and changes in some countries but the basics include the following:
Growers who usually work on a small basic land for one hectares or more many of the workers
themselves do the primary things like hulling or drying
Intermediaries or negotiators are more involved with the aspects of the supply chain. There can be
then just one negotiator and they can even do some of the primary processing or they can collect
quantities of coffee and sell them to a dealer or another processor
Processors are individual workers or farmers who already have the needed equipment to process the
coffee
Government agencies who controls the coffee trade maybe by acquiring the coffee from several
processors at a price and try to sell for

Making A Coffee Shop At A Dutch Bros
When you first arrive at a Dutch Bros. Coffee Company location, it is usually slightly
overwhelming, especially if you are used to the typical coffee shop atmosphere; a cozy indoor place
to sit in peace and quiet while you sip your preferred drink. The line of cars at the drive–thru only
coffee shop is typically long, since it is such a popular place, and the initial thought is that you will
encounter a long wait, annoyed employees, and thoughtlessly made drinks. What else could you
expect with such a small building and a multitude of customers waiting in line? Dutch Bros. is
anything but your typical coffee shop, so all of these assumptions, while accurate for some places,
are completely off base for this particular company. If you are looking for a coffee shop that is
convenient, offers a high level of customer service, and has specialty items such as White Coffee,
you need look no further than your local Dutch Bros coffee shop.
Brothers Dane and Travis Boersma opened their first Dutch Bros. coffee shop as a travelling
temporary location in Grants Pass, Oregon in 1992. The pair sold their espresso from a push cart
throughout Grants Pass until they were able to open their first permanent location. Over the years
the company has spread across the Western United States, and now has over 250 franchise locations
in Oregon, California, Washington, Idaho, Nevada, Colorado, and Arizona (Reid). Now the
company commits itself to helping the communities that they are part

Write An Essay On Adversity
Every person faces adversity differently. In this selection, the question is this: are you a carrot, an
egg, or a coffee bean. The carrot faces challenges hard, seemingly strong, but comes out the other
side soft and weak. The egg is fragile, with a thin shell, goes through its changes to become
hardened on the inside. Finally, there is the coffee bean: through its adversity– its boiling water– it
changes into something entirely different, while changing the circumstances and conditions around
it. I believe there are all types of these people in the world; many are eggs and carrots, and slightly
fewer coffee beans. Immense numbers of people don't handle adversity well, and some never truly
learn how to. I personally believe ... Show more content on Helpwriting.net ...
It has taken me a very long time to get to the point where I can be, but I believe that is how I am
now, more often than not. When I go through personal struggle– when I go into that boiling pot of
water that is my mind and my own emotional problems and experiences– I always come out
different, and often better for the experience. I learn and grow from my own mishaps and turmoil. I
excel when I'm left to push myself: to pull myself up by my own bootstraps, so to speak. I put
myself through my own personal Hell; I am truly my own harshest critic. As a coffee bean, in
numerous situations, I will be ground and crushed into miniscule grains, then slammed with boiling
water and sifted through until there is nothing left. After this, however, the best aspects of myself are
pulled out of me; I may now be raw, barren, and vulnerable, but the most intriguing and wonderful
parts of myself are now pooled and out in the open. I change the circumstances of my life, the way
things are, so that I may once again reach the penultimate point of my life and push through
difficulties to come out the opposite side stronger, more volatile and flavorful (if perhaps a tad
bitter). This is why I believe, that more often than anything else, I am a coffee

The Coffee Bean
Introduction of Starbucks
Name of establishment is Starbucks Coffee. Both of the chains are American coffee and the cafe.
Starbucks has a motto is to "inspire and nurture the human spirit such as per person, per cup, and per
neighborhood at a time." It's positioned at Kuala Lumpur, in Malaysia.
Introduction of the Coffee Bean
Name of The Coffee Bean and Tea Leaf are more simply called as "Coffee Bean" to everyone. His
restaurant under franchise business is a coffee chain of American and obtains the International
Coffee and Tea and Limited Liability Company (LLC) of their owned and operated and the main
store located at the city of Kuala Lumpur, in Malaysia.
History of Starbucks
In 1971 is Starbucks first shop opened in ... Show more content on Helpwriting.net ...
Starbucks' success has led to a potential threat caused a lot of cottage brand market entry. They
experience intense competition and loses market share because local coffee house can change suited
menu for its guests and they also can offer much lower price.
THE COFFEE BEAN
Strengths
The Coffee Bean is recruitment, training and recognition program as secrets of them is one of which
is having their team member provide guests with a total quality experience inspires from the core
values 'FROTH' (Friendly, Respect, Ownership, Teamwork, Honesty).
Weakness
Coffee Bean are sensitive to the price issue due to Coffee Bean is target market characteristics. It
were targeted the youth generation which had become a weakness for the firm. Another weakness is
franchisee's policy. It will not let master franchisees in the Middle East and Asia exporters of any
sub–franchise.
Opportunities
The company has taken advice and may try to spin off the Asian operation in the near future; it may
also try to list the U.S. Company later. They also plan to open more outlets in United States.

From The Seed To The Cup
From the Seed to the Cup
Between the time that he picked them and you purchase them, the beans went through a series of
steps very much like this.
1. Planting
A coffee bean is actually a seed. When dried, roasted and ground, it is used to brew coffee. But if the
seed is not processed, it can be planted and will grow into a coffee tree. Coffee seeds are generally
planted in large beds in shaded nurseries. After sprouting, the seedlings are removed from the seed
bed to be planted in individual pots in carefully formulated soils. They will be watered frequently
and shaded from bright sunlight until they are hearty enough to be permanently planted. Planting
often takes place during the wet season, so that the soil around the young trees remains moist while
the roots become firmly established.2. Harvesting the Cherries
Depending on the variety, it will take approximately 3 or 4 years for the newly planted coffee trees
to begin to bear fruit. The fruit, called the coffee cherry, turns a bright, deep red when it is ripe and
ready to be harvested. In most countries, the coffee crop is picked by hand, a labor–intensive and
difficult process, though in places like Brazil, where the landscape is relatively flat and the coffee
fields immense, the process has been mechanized. Whether picked by hand or by machine, all coffee
is harvested in one of two ways
Strip Picked – the entire crop is harvested at one time. This can either be done by machine or by
hand. In either case, all of the

How Coffee Affects The Environmental Ethics Of The Bean
Every day, around 205 million American's start their day off with a cup of coffee. Weather this
coffee is brewed at home, picked up on the way to work or slowly enjoyed at a café, coffee is a
common ground between millions of people.
Coffee is estimated to be a $20 billion industry, its impacts reaching almost every corner of the
earth. As coffee spread around the world and demand for the bean grew, an industry popped up that
led to current day unethical and unsustainable practices surrounding the production and marketing
of the bean. Vast consumption of coffee is what continues the drive to cultivate and produce the
drink. The production of coffee affects the environmental ethics of many communities, but through
changing the markets and commodities surrounding coffee, negative impacts of its production have
turned around drastically.
From first being discovered by humans in ancient Ethiopia, coffee has gone from being seen
skeptically as a magical plant to a staple drink in most societies. A myth puts a goat herder in the
fields of Ethiopia, and one day he noticed his goats were acting more chipper than usual. They had
eaten an unusual berry that gave them these tendencies. The goat herder brought the beans to his
monastery, where the religious leaders mushed the berries up and ate them. They then stood alert
through late hours of prayer, uncovering their effect on humans. (Starbird, 1981) From the beans
discovery in Ethiopia it has had many forms of consumption. Our

Coffee Bean
Coffee Bean, Inc. (CBI), is a processor and distributor of a variety of blends of coffee. The company
buys coffee beans from around the world and roasts, blends, and packages them for resale. CBI
currently has 40 different coffees that it sells to gourmet shops in one–pound bags. The major cost of
the coffee is raw materials. However, the company's predominately automated roasting, blending,
and packing process requires a substantial amount of manufacturing overhead. The company uses
relatively little direct labor.
Some of CBI's coffees are very popular and sell in large volumes, while a few of the newer blends
have very low volumes. CBI prices its coffee at manufacturing cost plus a markup of 30%. If CBI's
prices for certain coffees are ... Show more content on Helpwriting.net ...
|
| |
|Purchasing |
|Purchase orders |
|1,710 orders |
|$513,000 |
| |
|Materials handling |
|# of Setups |
|1,800 setups |
|720,000 |

Shooting A Coffee Bean Essay
When most people are young, they are not that careful. I guess some are more careful than others,
but I, being the most energetic in our family and class, found that out the incredibly annoying way. It
was June 2008, My sister, Hanmin and I were playing a game in our kitchen. I made that game and
asked my sister to play. The point was to put coffee beans in our nose and shoot them as far as we
can. We took turns shooting the beans. If one of us shot the bean farther than the other, we would get
a point. At one point, having the great and extraordinary idea to put two large, smooth coffee beans
and shove them up my small, peach nose. Attempting to put the huge, brown, fat, coffee bean up my
small nose. Shoving the glistening coffee beans up ... Show more content on Helpwriting.net ...
Panicking from the one huge coffee bean stuck in my small, soft nose, I ran along the hard, smooth
wooden ground. I ran up the stairs to the bedroom, and back in the kitchen. I felt very scared and
surprised. My sister knew what was going on and decided to try to help. She tried to pull it out, but
it went in a tiny bit more. Then I yelled for mom and told her what happened. "Mom! I have
something in my nose!" I yelled. She came with a pair of tweezers, but was surprised that a coffee
bean was up my nose. She pulled it out a tiny bit, but it slid back in. She couldn't get it out. The day
passed and the coffee bean was still in my nose. By now, I was used to the bean stuck in my nose.
Mom was about to make an appointment to the doctor to see if something was wrong or to take it
out. For breakfast, I drank water too fast, causing it to get in my nose. It was very itchy so I sneezed
very hard. As I sneezed, the coffee bean came flying out. I yelled, and ran around the house with joy
that I had actually had no coffee bean up my nose anymore. I told my family, and we celebrated, by
eating ice cream, since it was very hot outside and still in the

Coffee Bean Cafe Executive Summary
Product
While the main retail products of the Coffee Bean Café are regular coffee, specialty blends,
specialty drinks, such as lattes, or several types of hot and iced teas. Atmosphere is considered an
essential part of its product that will appeal to the present and future customers of The Coffee Bean
Café. The décor and surroundings are very hospitable and tranquil. Wi–Fi will be available to our
customers, as well as, appropriate sized tables that allow for socialization and/or to accomplish
work. A soft mix of music, determined by the customers' requests, enhances the atmosphere, as a
result, way we try to appeal to everyone's taste in music and diminish lost customers due to the
music choice.
We also offer an additional room ... Show more content on Helpwriting.net ...
With the availability of coffee in many other places, many of which offer a drive through window,
we felt that we should additionally provide this service to satisfy the coffee to go needs of our
customers and enhance our competitiveness with other retail outlets. We strive to elevate the level of
service, amenities, and the quality of the coffee to differentiate our products and business from the
competitors by providing a place they look forward to coming to.
The marketing of the internet aspect of the Coffee Bean Café will include the fastest, most reliable
wireless internet service, with two wireless printers available to print pages for a small fee,
comparable to the cost of printing provided by other establishments. The plan is to provide four
desktop computers located at the workstations in the quiet room to provide for the needs of our
customers that do not have a laptop available to them at the time the need arises. This provides our
customers the capacity to complete business transactions while in the Café.
Price
Considering the product as a whole is relatively inexpensive, the price difference between
competitors is rarely over $1.00; therefore, the customer base is not price sensitive and focuses more
on convenience, services, and atmosphere. An increase or decrease in price should encompass little
effect on market share; therefore, we will consider the perceived

Report on Daily Bean Coffee Shop's Menu Change
Progress Report: The Daily Bean Coffee Shop Menu Change
DATE: March 19, 2012
FROM: Janice Bean TO: Staff SUBJECT: Menu changes
It has been over a month since the Daily Bean has completely overhauled its menu. As we discussed
previously, the Bean Coffee Shop has tried to remain competitive with nearby chain stores by
expanding its coffee selections, offering a wider variety of baked goods, and expanding its savory
cafÃ© items. The transition still remains a work in progress, although there have been many
positive developments in recent months, thanks to the commitment of our staff members.
I am pleased to report that sales of our iced, blended coffee beverage the Bean–a–chino have been
brisk. Based upon high sales figures, we will be introducing new flavors in the spring, including a
non–caffeinated raspberry cream 'chino targeted at younger consumers and a green tea 'chino
designed to attract health–conscious patrons. However, there have been some complaints about the
variable quality of the 'chinos. Please remember to ensure that all iced drinks are completely and
evenly blended before serving them to consumers. If you have any questions about the desired
consistency, please talk to me directly or to one of the managers.
Our new gluten–free line of baked goods has had some success. It was introduced based upon the
demand of gluten–intolerant customers. We will be experimenting with different types of pastries
and ordering baked goods from a bakery that specializes in

Ugly Mug Coffee, By Tim Burleson And Mark Ottinger
Ugly Mug Coffee Owning your own business is just about every person dream. To be one's own
boss and have the control, to make the money, the have the power, but to be able to make a positive
impact one not only the community but individuals is a great way to be a truly successful
businessman. To know that you have helped your employees to succeed and to make a great impact
in them a person that is the kind of boss I want to be. The Ugly Mug Coffee Company was founded
in 1999 in Memphis, Tennessee by Tim Burleson and Mark Ottinger. The company started out as
just a small local college hangout coffee shop that got their name in a unique way. Their local
customers donated their old "ugly" coffee cups to Tim and Matt. Hence the name Ugly Mug Coffee
(Smith, 2006). For three years Tim and Matt ran a profitable business but they soon realized that the
true backbone of the company, the coffee growers were getting the short end of the stick and this
just did not sit well with them. So they decided to close the coffee shop and focus on buying beans
and roasting them straight from the coffee bean growers. This job practice is called fair trade. What
is a fair trade? Basically, in laymen 's terms, they cut out the middleman. Instead of everything going
through a number of organizations, they can buy directly from the person or in this case the coffee
bean farmers. Tim and Matt saw that they could not only help the coffee bean farmers by buying
from Fair Trade Certified farms

Business Plan For Vanilla Bean Coffee Shop
Business Plan
Vanilla Bean Coffee Shop
Executive Summary
Recognition to major coffee chains, in the last two decades the coffeehouse has become a familiar
portion of American life. Every day, millions of Americans stop for a specialty coffee. These
consumers who would not have dreamed of spending more than fifty cents for a cup of coffee a few
years ago now joyfully pay three to five dollars for their specialty flavored hot and ice blended
javas.
The specialty coffee business is growing at a robust pace. During the last two decades, specialty
coffee sales have grown every year despite economic obstacles such as war and recession. No
coffeehouse chains have failed during this time, although the list of fatalities in other businesses is ...
Show more content on Helpwriting.net ...
Surround sound will be installed so that the music and entertainment can be heard throughout. A
large selection of board games will be provided. Games will be voted on and tournaments scheduled
two Saturdays monthly
There will be nightly entertainment featuring old rock, jazz, blues and folk music. Weekly there will
be poetry reading, book club discussions and open microphone nights. The walls will be used as an
art gallery for local artists and bimonthly there will be different artist or craftsperson showcased.
The site contains a 1,980 square foot store front which was used as a vintage store and sub shop. The
building has substantial parking available. The site is located on the square a half a block from the
newly finished court house. Remodeling will consist of removing the existing booths, new carpet
and some new furniture and creating a doorway to connect the two previous businesses. The kitchen
and bathrooms will require only minimum remodeling. The property is currently zoned for
restaurants.
The area comprising a 1.5 mile radius around Vanilla Bean is heavily populated with young,
upwardly; mobile persons with expendable income, a high school, a community college, and an
intersection at the square connecting two highly populated cities. This is complemented by a large
number of middle class "Baby Boomers" for whom coffee is a destination rather than an impulse
purchase, and "Millennials" who are

Coffee Bean And Tea Leaf
"Coffee Bean & Tea Leaf was born and brewed in Southern California since 1963. The Coffee Bean
& Tea Leaf is the oldest and largest privately held specialty coffee and tea retailer in the United
States. Since opening our first cafe in Brentwood, California, we have always been passionate about
connecting loyal customers with carefully handcrafted products. Coffee Bean & Tea Leaf only
selects the top one percent of Arabica beans and finest hand–plucked, whole leaf tea"
(www.coffeebean.com/about_us.html).
Coffee Bean has been around for over 50 years. As the market changes, the company needs to be
able to change with it. Many of the growing market trends are, how do we improve Innovation,
Sustainability, and Six Sigma to improve our business. Coffee Bean has pride itself in trying to
provide total quality experience in product, service, and environment. Now it's our job to figure out
what will get us to the next level.
Analysis
Coffee Bean has taken small steps towards leading the brand towards cutting edge Innovation,
Sustainability, and/or Six Sigma processes. Coffee Bean loves to be a perfectionist in what it
produces and how it's delivered to customers. Many of our current competitors are doing many
things that Coffee Bean has fallen behind on. "Numerous studies have shown that more–innovative
firms consistently outperform their rivals. Firms that have developed strong innovations
competences grow at rates that are three to six times the rate of their competitor"

Describe the different roles in a business buying center....
A.Describe the different roles in a business buying center. Then outline which individuals might
play those roles in the process of buying food for a school cafeteria.
Buying centers have numerous of roles of participation in the purchasing decision process. There are
users who are the people who actually use the goods and services. Their role in the consumer
decision making are very important. The user may help to facilitate the purchase actions by
requesting specific products and they made aid in the development of a specific product's
specifications. A prime example of this is Office Depot whose customers have influence the
purchase of office equipment. A user has the buying power to change the market direction of a
business. Because ... Show more content on Helpwriting.net ...
There would be no export expense of coffee beans and the general office of Starbucks in Mexico
could purchase direct from the growers in Mexico to cut cost. The presence of Starbucks would
promote domestic business and will also provide more jobs within that country. Because Starbucks
have most of its coffee beans exported from Latin American as a marketer I would look into
building a grow and processing plant for the production of coffee beans within the country of
Mexico. It would be great for Starbucks to expand more into the coffee market and promote as well
as produce a better product for the world's consumption.
Market growth is important for an expanding company like Starbucks. Farm land and a processing
plant with provide a great deal of economic stability for the country of Mexico and its people. New
jobs would be available and training of different jobs position would now be required. An expansion
of Starbucks would also develop a social–cultural relationship with Starbucks and the newly
employed Mexican Starbucks employees. Not only would Starbucks improve the economic status of
the people who would be employed by the company. A plan should be implemented to offer better
healthcare and educational benefits to establish help to move forward for the struggles that directly
affect the Mexican communities while politicizing youth, in the hope that their commitment to
fundamental social change will

Coffee Is The Best Beans Essay
Coffee connoisseurs love nothing more than a cup of freshly brewed coffee. There was a time when
getting the best beans and roasting them at home was not possible for everyone. With the advent of
sophisticated coffee machines, it is now possible for everyone roast the coffee in the comfort of their
homes. But there 's still the problem of getting the best beans. Not everyone is aware or has
experience on how to buy the best coffee beans. If you love your coffee and love to roast the beans
at home then you need to find best beans. Coffee beans are of different types depending on their
grade and the place where they were grown. Another factor that affects the coffee taste is the
freshness of the beans. You must buy the freshest beans and not the ones that have been stored in a
warehouse for number of years. While buying coffee beans, the first thing you must look for is their
grade and the place where they were grown. The most popular and commonly available beans are
Costa Rican Tarrazu, Kenya AA, Guatemalan Antigua, Ethiopian Yirgacheffe, Brazilian Santos,
Sumatra Mandheling, Mexican Altura, Jamaican Blue Mountain, Colombian Supremo and
Tanzanian Peaberry. All these beans are rich in aroma and flavour and are named after the place
where they were grown. The taste differs and depends on the climate, soil and height at which the
beans were grown. If you are not familiar with all the bean types, you may want to try them at your
local café. The next thing you must decide is

Influence Consumer Purchase Behaviour for the Coffee Bean
1. Introduction:
In this 21st century, a demand of the coffee and tea is ever–increasing in complexity due to the new
life style of modern people. People become more particular in choosing the coffee brand. Buyers
hence may have to mainly rely on the brand image and the reputation of the manufacturers in order
to simplify their purchase decisions. In addition to brand image, there are other factors that
contribute to consumer purchase decision–making such as price of the products, servicescape and so
on.
Through the identification of the 'Management Decision Problem'; Hypotheses and Research
Objectives were developed based on the THREE independent variables identified in the Conceptual
Schema earlier. These factors will in a way affect ... Show more content on Helpwriting.net ...
It concerns consumers' fairness with respect of the prices being charged for products and the quality
of the products the company produces. Some examples include fair pricing and trust. Satisfying
these attributes will enhance consumer's overall perception of brand image.
Corporate–image dimension
Erickson, Johannson and Chao (1984) quoted corporate image "as a summary or inference
information in the consumer decision making process" (as cited in Hsieh et. al, 2004). It influences
the overall brand–image perception by altering consumer's attitude towards the firm, and eventually
to their products. Subsequently, it will affect consumer's preference and choice. Examples include
public responsibility such as towards environment and employees. However, research by Page and
Fearn (2005) showed that consumers care about corporate behaviour, but modestly.
Country–image dimension
According to Hsieh et al. (2004), it is suggested that "consumers tend to use halo images of a
country to judge quality and to generate inferential brand beliefs." Thus it can be suggested that
consumers' positive attitudes and impressions towards a country will induce positive attitude
towards the brand, and ultimately increasing their willingness to buy the products.
Servicescape:
Eating takes place in a context of environmental stimuli known as "ambience" or

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