Added value of using d2w and d2p in Coffee production value chain

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adding value, together.
Coffee production
Global Market

Coffee varieties
The 2 most popular varieties:
-> Robusta
-> Arabica
-> m: both varieties
http://en.wikipedia.org

The biggest coffee producers for 2011 in million
bags of production (bulk bags)
 Brazil:43,484 bags
 Colombia: 8,500 bags
 Ethiopia: 9,804 bags
 Guatemala: 3,450 bags
 India: 5,370 bags
 Indonesia: 8,750 bags
 Mexico: 4.500 bags
 Peru: 5,000 bags
 Vietnam: 18,500 bags
1 bag = 69 kg
http://cameciob.hubpages.com/hub/Biggest-Coffee-Producers

How Coffee is grown
http://www.ncausa.org/i4a/pages/index.cfm?pageid=69
A coffee bean is actually a seed. When dried,
roasted and ground, it is used to brew coffee. But
if the seed is not processed, it can be planted and
will grow into a coffee tree.
Coffee seeds are generally planted in large beds
in shaded nurseries, seedling bags are used
during this step. After sprouting, the seedlings
are removed from the seed bed to be planted in
individual pots in carefully formulated soils.
A coffee nursery

Symphony Solution
d2w seedling bags
 The benefits:
 No need to remove the bags before planting as they
will fully biodegrade
 No plastic wastage
http://www.ehow.com

Symphony Solution
d2p film protection
Protection of the crops from diseases, pests
such as:
Coffee berry disease and coffee wilt disease can
devastate coffee crops. Coffee berry disease is
caused by a fungus called Colletotrichum
coffeanum, which affects the flowers and unripe
berries. An outbreak of coffee berry disease can
destroy up to 75 % of a crop.
Coffee wilt disease, also known as
tracheomycosis, is caused by a fungus that kills
trees by attacking the branches and stems
Coffee beans damaged

Green coffee is shipped in either
jute or sisal bags which are loaded
into shipping containers, or it is
bulk shipped inside plastic-lined
containers. Jute bags are more
used than other material.
Coffee from Mexico is sometimes
shipped in a sisal outer bag
containing a perforated plastic
inner bag. Woven plastic bags,
also are occasionally used for
transport from West Africa and
have no effect on the quality of the
coffee, as they let the coffee beans
breath.
Transportation
A coffee port: Cartehena, Colombia
www.tis-gdv.de

Farmers
Organisation
IntermediaryExporter
Importer
Industry
(Roadster)
Distributors
(supermarkets
ect.)
Consumer Recycling
packaging
Culture
Treatment
andtradeTransformationFinished
products
Farmers can organise themselves into
formal organisations, associations or
cooperatives.
An intermediary is a trader or «
middleman » providing farmers services
and assistance in getting their goods to
market. Intermediaries range from
professional organisations to independent
traders.
Exporters are organisations which
process and commercialise coffee from
farms to meet the needs of international
buyers.
Importers are global merchants who bring
goods and commodities from the origin
country to the place of sale and exchange.

Coffee growers
 25 million smallholders grow 80% of the World’s coffee
 Most of them are situated in Brazil due to the potential production
 Cooperatives with smallholders members such as :
-> Hop Tac, Vietnam
-> Cafe timor, East Timor
-> Cooxupé the most important in Brazil with 2,4 million coffee bags in 2011
-> Fapecapes, Procap, Ecuador
-> Fondo Paez, Colombia
-> Oromia, Ethiopia
-> Comisajul, Honduras
-> Oro Verde, Peru
-> Cab, Haïti

Major marketers in the coffee sector
Market Share in % of the global market
 Kraft Jacobs Suchard :
14.5%
 Lavazza : 5.5%
 Legal : 4%
 Malango: 3%
 Nestle : 15%
 Procter Gamble : 5.6%
 Segafredo : 5%
 Sara Lee : 11%
 Tchibo Eduscho : 5%
The global coffee market, including
fresh and instant, was worth $70.86
billion in 2011.
http://www.reuters.com/article/2012/02/03/us-coffee-
idUSTRE81203720120203

Obstacles to coffee growing
 Lack of fertilizers due to their prices
 Absence of technology and methods
 Lack of market access
 Climate changing
 Price variation

Environmental issues caused by coffee
production
 Deforestation
 Pollution
 Pesticides
 Negative biodiversity impact
 Water waste
 Plastic wastage (seedling bags)
 Lack of capsules coffee recycling

Coffee capsules waste

Associations
 Fairtrade:
- For a better life, improve working conditions and wages of farmers
 NGOs
- Represent local farmers and support them
 Certifications for environmental and social problems:
- Fairtrade (FT)
- Organic
- Rainforest Alliance (RA)
- UTZ Certified
- 4C Association
Starbucks and Nestle are certified.

Added value of using d2w and d2p in Coffee production value chain

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