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This document discusses research methodology and design. It outlines the process of empirical research, which involves developing research hypotheses based on observations or curiosity, defining the research problem and objectives, designing a sampling method, collecting and coding data, analyzing the data, and refining theories. It also defines variance as a measure of how dispersed or spread out a set of scores are from each other. The research design is the overall plan and strategy for an investigation that aims to answer research questions and control variance, according to definitions provided.










