This document discusses research methods and the importance of research. It notes that research aims to increase knowledge and discover answers to questions through creative and systematic work. Research provides the basis for government policies, helps solve business problems, and addresses social issues. It also helps students earn PhDs. Motivations for research include curiosity, a desire to understand causes and effects, and a desire to solve problems or do creative work. Good research must be logical, empirical, use common concepts, and have a design that aligns with its objectives. Limitations include data that may not be fully valid or adequate to support conclusions, the inability to analyze all influencing factors, and samples that may not be truly representative.

1. Research Methods
Muhammed Sajid N,
Academic Associate,
Indian Institute Of Management Kozhikode
sajidnasar4@gmail.com

2. Research
 Research comprises "creative and systematic work undertaken to increase
the stock of knowledge, including knowledge of humans, culture and
society, and the use of this stock of knowledge to devise new applications.

3. Research
 It is a search for knowledge
 Aims at discovering the truth
 Powerful tool in leading men towards progress
 Undertaken to discover answers to questions

4. Why research is important?
 Research provides basis for government policies.
 Helps in solving various operational and planning problems of business and
industry.
 Helps in solving social problems.
 Secures Ph.D to the students who prepare for that degree.

5. Motivation factors of Research
 Curiosity about unknown
 Desire to understand the cause and effect relationship
 Desire to get a research degree
 Desire to get joy of doing some creative work
 Desire to face challenge in solving the unsolved problem
 Desire to do some service to the society

6. What are the qualities of a good
research?
GOOD RESEARCH LOGICAL
EMPIRICAL
COMMON COCEPTS
MUST BE FOLLOWED
RESEARCH DESIGN
MUST COP UP WITH
THE OBJECTIVE

7. What are the qualities of a Researcher?

8. Limitations of Research

9. Cntd…
 Conclusions in research are based upon data collected . Therefore when
the data collected are not valid or adequate ,the conclusion will not be
conclusive or appropriate.
 Research results in theory. There are many variables which are important
from the point of view of theoretical statement . But many of these
variables are not of practical use.
 Activities in a society are influenced by various internal and external
factors . Under ordinary circumstances research has a limited scope to
analyze all such factors.

10. Cntd…
 Small organizations cannot afford to have research on various issues.
 Many people in society depend on customs , traditions , routines and
practices for taking decision ; instead of going for research.
 Research is usually based on sample studies . But in many cases samples
are not true representatives . Therefore the research reports based on
these samples may not be accurate.