The document evaluates three BBC radio stations - Radio 1, Radio 1Xtra, and Radio 2 - as potential options to broadcast the author's documentary. Radio 1 reaches the most listeners but targets an older average age than the author's target audience. Radio 1Xtra specializes in urban music and successfully reaches a younger audience between 15-30 years old. Although Radio 1Xtra has fewer total listeners, it would allow the author to better appeal to and reach their intended younger viewers. Therefore, the author decides to broadcast their documentary on Radio 1Xtra.

1. Post 5 – Which Radio
Station?
By Shawaeb Tayab

2. It only makes sense for my documentary to be
broadcasted on a British Broadcasting Corporation radio
station, as my documentary is being broadcasted on BBC
Three.
Now I’ve decided what Corporation to use, I had to decide
what radio station specifically I should utilize.

3. Choice of stations
BBC Three have a lot of radio stations.
10 National radio stations, and 59 throughout the UK.
The ones of particular interest are
Radio 1
Radio 1Xtra
Radio 2

4. Radio 1
Radio one plays popular music, which is aimed at a young
audience. It is a very mainstream radio station which will
allow me to appeal to the mainstream audience. Radio 1 will
allow me to reach a lot of potential listeners as they have 7%
of the total audience, Reaching 11 million listeners
nationwide.
It is also the second most popular radio station in the United
Kingdom.
Although Radio 1 has an immense audience, they do not
have a young audience, they target 15-29 year olds, but their
average audience age is 35. Which is a lot older than my
target audience for my documentary.

5. Radio 1Xtra
Radio 1Xtra on the other hand specializes in urban music.
Hip-Hop, R&B, Dancehall, Grime, Drum & Bass etc. It
focuses on the urban audience.
Being the urban audience, their target audience is a lot
younger. And they do reach a younger audience. Their
audience is typically between 15-30 Years of age.
But, Radio 1Xtra is a lot less popular than Radio 1; the
mainstream alternative. Radio 1Xtra has 0.5% of the total
audience, reaching over 1.1 million viewers. As this
audience is more concentrated into young people, this
audience would be more likely to watch my documentary.

6. Radio 2
Radio 2 is the most popular radio station in the United
Kingdom. With a total audience of nearly 16 million
viewers. They have 18% of the total U.K. Audience. Radio
2 are known for broadcasting adult contemporary music,
their average age is 35 and beyond; being that 82% of
listeners are over 35.
Although Radio 2 is the most popular radio station, their
target audience is not close to mine, as I am focusing on
younger people.

7. Conclusion
I will be choosing Radio 1Xtra as they reach a much
younger audience, as their audience is much more
concentrated I will have the best chance of getting more
viewers for my documentary.