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- 1. Radio Stations Station1-Heart Music- Rhianna:Only girl in the world James Morrison & Nelly Furtado: Broken Strings Blackstreet: No Diggity Advertisement- McDonalds deal – McMothersday Tesco – Mother’s day BlueCross – Pets charity Funding Circle Covers home ideas Vauxhall – deals Gawin Law Ft Michael Owen The genre of the music played would be previous well played and popular songs in which they hope to achieve to target all their target audience’s needs. The target audience would be teenagers all the way to older adults, therefore they will be able to play older songs which were being played when the teenagers were children and can relate to it with their parents. There is a wide difference in advertisement which further appeals to a wide range of the target audience because something like McDonalds will appeal to the teenagers and the covers home ideas advert will appeal to the older generation who can afford a house. Station 2- Forest FM East Dorset’s first community radio station. True local radio for the community by the community. Music, news, interviews and information relevant to East Dorset and the New Forest. Genre of music is soft Rock Advertisement- The Video club- For businesses. KNB instillations with address. Solly Tree- connected to the local council Music- Shawn Mendes: Treat You Better Passenger: Simple Song The target audience for the radio station would be people within the workplace and adults due to the majority of the adverts being businesses offering their products. Furthermore, they would be people within the local area as all the advertisement have relations to the surrounding area and are based around east Dorset.
- 2. Station3- BBC Radio2 Music- You’re all that matters to me: Curtis Stigers The weekend: Michael Gray Advertisement – Later show at 8PM Other- Asking a viewer a questions on 1990s top hits Traffic update Graham Ross (retired firefighter) – asking questions on 1990s hits again The target audience for this radio station would predominantly be the older audience. I feel this would be the target audience due to the quizzes asking questions about the 1990s which would mean the target audience would have to be able to relate and know the answers so they can interact with the radio station. The only advertisement shown was the later show representing the fact that the audience would be a loyal and regular listeners and would listen more than once a day. BBC Radio 5- How is this different to live radio? This is a weekly podcast which is dedicated to new films that have been released on screens very recently. The fact that this is a weekly podcast immediately differs from any other live radio station as it has a dedicated spot which only talks about one certain topic. Also the fact that it talks about the most recent films means this will be accessible to listen to even the week after it is aired as they further talk about films coming out soon allowing audiences to relate back to the station. This is further different to other live radio stations as it has an interactive audience due to the fact that they send their messages into the show, which they then talk about. Who might the audience for this be? The audience for this particular show would be an interactive audience due to the fact that the show takes the publics comments on certain films and then discus their point of view and if they agree or not. Furthermore, due to the fact that the show is aired around midday on a weekday the audience is likely to be an older audience or a maybe an unemployed audience. However if this is an older audience they also have to be socially interactive so they are able to talk about films and interact with the show.