2. Introduction.
Freedom Radio is a new urban
contemporary radio station based in the
sea side city of Portsmouth, England.
Urban contemporary radio also known as
Urban music, is a musical genre of today
influenced by rhythm and blues or soul
artists with a cross over appeal, ranging
from indie rock, main stream hip- hop to
experimental electronic pop.
3. Target Listener.
The name “Freedom” because they are free to make
suggestions on the type of music they want us to play with
regular requests. This appeals to my target listeners who are
male and females aged 16-25 across the south of England
because they are engaged with past, current and popular
music the most. My target audience will also boost my
audience listeners by suggesting to their friends to listen to
my radio station. This could be done through social media
or word of mouth. Whether it’s fashion, sports or music that
you are interested in, Freedom radio will bring you the pop
star you see on magazine covers, the latest shoes that you
want or the local sports team you have never heard of, we
cover it all as we work closely with people are into good
music to bring them closer with their hobbies and interest.
4. Explanation of playlist.
Freedom Radios playlist will be differs during the day as
we have DJ’s each playing a 4 hour slot to cater to each
of our target listeners.
Morning: The morning breakfast show will include mellow
tracks from electro-pop artists to wake you up and listener
interactivities with the Dj and other listeners. Such as
Jessie Ware, Leanne la Havas and Lana Del Rey
Afternoon: The afternoon show will include indie rock
songs from mainstream and local bands to ease you
through your busy or chilled afternoon. Such as Haim and
Last Lynx
Evening: In the evening show our hip-hop Dj will be
playing old school and latest hip-hop and chart R&B
tracks for our listeners who are enthusiastic about these
genres. Such as Joey Badass, Action Bronson and Drake.
5. How my station will meet its
listeners needs.
My station will meet the demands of its listeners by
interacting with them e.g..
Allowing them to request a song of their choice
Games- creating a mash up of songs by a specific
artist and having them guess who that artist is.
Opinions- Letting listeners voice their opinion on
how we can improve and engage with them
more.
And most importantly catering to the listeners
needs by making sure they are happy with the
music that we and the topic of discussion
6. Overview of my competition.
My competition are mainstream radio stations who
have successfully met the needs of their listeners
and target audience. My main competition is BBC
radio1. BBC radio 1 is the UK’s largest radio station
with a total audience figures of 11,091,000 listeners
a week with famous presenters and Dj’s such as
Nick Grimshaw and Annie Mac entertaining its
listeners with current popular and chart hits
through out the day. Radio 1 provides alternative
genres after 7:00 pm, including electronic dance,
Hip Hop, rock or interviews. It is aimed primarily at
the 15-29 age group.
