Hot Hits Radio targets teens and young adults with alternative pop music, blurring out foul language during the day. It will keep listeners engaged through social media integration and competitions, keeping its playlist updated weekly while occasionally playing other genres. Capital FM is a threat as it has a similar format and audience, so Hot Hits Radio will use different engagement techniques to widen its audience.

1. Hot Hits Radio
Shannon and Lauren

2. Hot Hits Radio
 Hot Hits is a contemporary hit radio station and
our target audience is teens and young adults.
 The appropriate music genre will be alternative
pop because it will satisfy our listeners needs and
will appeal to the specific age range.
 During the day, any foul language will be blurred
out to respect our listeners.

3. Target Audience
 As we are a contemporary hit radio, we have a
younger audience that are into mainstream
music.
 Their interests include social networking, such as
Twitter, Facebook and Instagram. Because of
this, we will meet the listeners needs by letting
them get involved using these different networks.

4. Playlist
 Our playlist will always be updated with the latest
tracks weekly.
 On certain days we will play different genres of
music to attract new listeners and widen the age
range of our audience.

5. Capital
 Capital FM would be a threat to our station
because they play the same music genre and
are local.
 They’re well known and have the same target
audience as us. Although, we’re using different
techniques and competitions to gain a wider
audience.

6. How will we keep listeners
interested?
 We will keep listeners tuned in by:
 Competitions
 Range of music (throughout the week)

7. Our Radio Podcast
 In our radio podcast, we introduce the latest
song Flaws by Bastille.
 We then go on to talk about the return of The
Voice. Our competition involves our own version
of The Voice. Listeners will ring in to the radio
station and have the chance to win 4 tickets to
The Voice 2013 finals.

8. Preview