We know our target audience is 16-19 year olds based on a survey we conducted. The charity we will promote is ChildLine. We understand the common ways people are bullied from the survey and can include this in our promotional video. However, we did not ask questions to fully understand the audience's gender or experiences with bullying. We have opportunities to gather more information through interviews and listening to our target audience. Our main threats are that most of the audience is shy and may not want to share personal information or experiences with bullying.

1. S.W.O.T ANALYISIS

2. Strength
We know who our target audience consists of 16 – 19 year olds
because that’s who took our survey and we found out very important
information. Which will help us on our Champaign video.
The charity we will be promoting is ChildLine.
We know the way most people get bulled and we can incorporate in to
our video.

3. Weakness
We do really know the gender of our target audience so we will apply it
to both. We didn't ask the right questions to get the sort of response
that we needed.

4. Opportunities
We gave them the chance to talk to us
We gave them the survey.
We gave then the options to list what’s happening to them.
We can also do interviews to gather information to the audience.
We listen to them
We are helping them
We spread the word.
We know the different platform

5. Threat
Most of the audience are shy
They do not want to state personal information
Make the video different from others/unique.