The document summarizes primary research conducted through a questionnaire of 40 students aged 16-18. The questionnaire asked about definitions of bullying, experiences with bullying, and awareness of anti-bullying resources. Key findings include that respondents defined bullying in various ways, believed it often stems from attributes like appearance, and most had not heard of the beatbullying organization. The researchers concluded their anti-bullying campaign should clearly define bullying, depict why people are targeted, and spread awareness of beatbullying's website and resources.

2. Introduction
As a group we created a questionnaire of around 14
questions which we handed out to 40 students aged
from 16-18. We asked a range of questions where we
could get qualitative and quantative data. From these
results we were able to see what they thought bullying
was, whether they had heard of the beatbullying
organisation and if they had used the website. We also
asked more personal questions for example if they had
ever been bullied so we could get examples of storylines
for our production.

3. How old are you? And what
gender are you?
What age are you?
16
17
18
19
What Gender Are
You?
Femal
e
Male
We asked teens between the age of 16-19 to complete our questionnaires as
this is the age group we are targeting our anti-bullying campaign though the
majority of the people filling out our questionnaires were 16-17 and this
therefore confirmed that our target audience us teenagers. We tried to ask a
range of both male and female as we are targeting our anti-bullying campaign
at both genders, although most males had completed the questionnaires. We
wanted to get the perspective from both males and females and to see if there is
a difference between what they would class bullying as and what they both
believe the reasons are for people getting bullied.

4. What town do you live in?
What town do you live in?
Dunstable
Luton
Houghton
Regis
Other
The people we asked to fill out
our questionnaire all live in
Bedfordshire. This is because this
is our local area and therefore we
will be aiming our anti-bullying
campaign at the local community
as well as nationally if we share it
on the internet.

5. How would you define bullying?
‘constantly picking on a specific person’
‘constant abuse whether physically, verbally, mentally
or through the internet’
‘Going out of your way to constantly harm another
person mentally or physically’
‘Constant abuse’
‘constantly harassing someone’
The people that we asked had many different ideas of what
they would define bullying as. Most people said that it was
constantly picking on somebody both mentally and physically
from the information that we gathered we have concluded that
there are many different definitions of what people perceive
bullying to be and therefore in our advertising campaign we
need to make it clear on what bullying actually is.

6. Have you ever been bullied or know of anyone that has
been bullied. If yes could you tell us what happened.
‘I was bullied for four years through the internet and verbally
in middle school’
‘people were racist’
‘They were picked on because of their size’
‘I got called names due to my race’
‘A friend was criticised for her appearance and weight so
much that she wanted to kill herself’
If yes would you be willing to tell us what happened?
- ‘ A friend was criticised for her appearance and
weight so much she wanted to kill herself.’
- ‘They were picked on because of their size’.
- ‘People being racist’.
- ‘I was bullied for four years through the internet’.

7. Where would you go if you were
being bullied?
We asked the people filling out the
questionnaire if they knew of anywhere to
go if they were being bullied, or where
they think would go if they were being
bullied or have been bullied.
The majority of the people that we asked
said that they would talk to family and
friends, and inside the school they would
go see the teachers. Therefore in our antibullying advertising campaign we would
include websites of where they could visit
if they were being bullied and people that
they can talk to such as the beatbullying
website.
‘Home’
‘Family’
‘Friends’
‘Teachers’
‘School’

8. What are some of the reasons you
think people get bullied?
Sexual
Most people believed that people get
Orientation bullied for many reasons such as
Appearance their sexual
orientation, appearance, race, religio
n. Therefore in our advertising
Race
campaign we can include scenes to
show a person being bullied because
Religion
of all of these things, and hopefully
bring it to the publics attention.
All of the
above

9. What is your media preference?
When asking what Is their
media preference everybody
said that it was either
television for the internet
, after finding out this
information we know that we
should show our campaign on
the internet, such as social
networking sites such as
YouTube and also advertising
the campaign on television if
possible.
TV
Internet
Magazines
Newspaper

10. Have you seen any anti-bullying
adverts? Did anything stand out?
Yes
No
When asking people if they have seen any antibullying adverts the majority of people that we
asked sais that they had seen advertisements
although over a quarter of people said they
had not seen any anti-bullying advertisement.
Therefore when creating our advertisement
we want people to see it so we will need to put
it on to social networking sites
‘Very effective’
‘More serious than I thought
and happens to lots of people’
‘They stand out when you see
how the person has been
effected’
‘Personal stories’
Strong and graphic’

11. What would you like to see in an
anti-bullying advert?
‘Show clips of the different aspects of bullying’
‘Helpline details and advice’
‘More realistic’ ‘Definition of bullying’
‘The effects bullying has on the victim’
‘Real life victims instead of actors all the time’
When asking if anything
‘Shock value (more convincing)’
stood out whilst watching
‘What it can lead people to do’
anti-bullying adverts
most people said that
‘Personal stories’
personal stories and
showing an emotional
message makes the
advertisement stand out.

12. Have you ever heard of the beatbullying
organisation? If yes, have you ever used their
website?
Everyone replied with no when asked if they
had ever used the beatbullying website.
Yes
No
When asking people whether they had
heard of the organisation most of people
said no, as this is the organisation that we
are going to be basing our advertising
campaign on and we want to bring them
to the publics attention. Therefore to do
this we will include information on the
organisation in our campaign and then
sharing our campaign on a free range of
media preferences such as social
networking sites

13. Conclusion
0 From this piece of primary research that we have carried out we are now able to see
when our target audience think about the issue of bullying and also whether they
have heard of the organisation. After looking through the results and putting them
into graphs we were able to see that many different people had opinions on what
they would define bullying as, and also they believe that bullying occurs for a range
of reasons. We also found out not many people have heard of the beatbullying.org
organisation and also the people that had had or hadn't used their websites. This
shows us that when creating our anti-bullying advertising campaign that we should
define bullying and show a range of reconstructions of the reasons that people get
bullied. As many people have not heard of the beatbully.org we would also have to
ensure what we include a lot of information on the organisation as this is what our
campaign will be based around, we will also include a website.
0 When doing this we will share it on the internet so people can see it like social
networking sites i.e. YouTube, twitter, Facebook.