Whether you just created a Business Page on Facebook or you’ve had one for a while, a common challenge for small businesses is how to get more Facebook "Likes." This LocalVox SlideShare presentation includes strategies and tactics that help you leverage Facebook so you drive increase engagement with your local business. Topics covered: -- Setting up your Facebook Page -- what’s important? -- How to engage your customers -- What and when to post for maximum results -- Networking with influencers to increase your word of mouth. -- What metrics to measure -- Tools you can use to make your life easier

1. Get More
Facebook Likes

2. Webinar Outline
✓ A brief history
✓ What is a Like?
✓ Why do Likes matter?
✓ How to get high-quality Likes
✓ Like-gate
✓ Run an effective Like campaign
How to Get More Facebook Likes / Webinar Outline

3. A Brief History
How to Get More Facebook Likes / A Brief History

4. Facebook Mission Statement
“Give people the power to share and
make the world more open and connected”
How to Get More Facebook Likes / A Brief History

5. Original: Thefacebook
✓ Founded in 2004 by five
students at Harvard University
✓ Original mission statement:
Thefacebook is an online
directory that connects people
through social networks at
colleges
✓ Originally only available to
Harvard students
How to Get More Facebook Likes / A Brief History

6. Evolution: Facebook
✓ Changes name to Facebook
✓ Opened to everyone
✓ Privately-run company led by
Mark Zuckerberg
✓ Features changed
How to Get More Facebook Likes / A Brief History

7. Today: Facebook
✓ App Center rolled out in 2012
to satisfy increasingly mobile
audience
✓ 2012: Facebook IPO
✓ 2014: 1.35 billion active
users
How to Get More Facebook Likes / A Brief History

8. Largest Social Network
1.35 billion monthly active users
How to Get More Facebook Likes / A Brief History

9. Impacts Purchase Decisions
62% of social channel users go to Facebook in order
to find out more about a local business
How to Get More Facebook Likes / A Brief History

10. Your Competition is on Facebook
30 million small businesses have active pages
(including 19 million on mobile)
How to Get More Facebook Likes / A Brief History

11. What is a Like?

12. What is a Like For?
LIKE
A feature that people can use to express that they like, enjoy or
support certain content
How to Get More Facebook Likes / What is a Like?

13. History of Likes
✓ The Like button was initially going to be called awesome
✓ First thought of in 2007 but wasn’t released until 2009
✓ Every minute 1.8 million new Likes are made on
Facebook
How to Get More Facebook Likes / What is a Like?

14. 6 Reasons Why Facebook
Likes Still Matter

15. Reason #1
Your Competition is on Facebook
✓ Monitor competition through Page Insights
✓ Share what differentiates you from your competition
How to Get More Facebook Likes / Why Likes Still Matter

16. Reason #2
Easy and Cost-Effective Marketing
✓ Fans have identified themselves as those who Like your
business and want to see or hear more
✓ Facebook Pages are free
✓ Ability to schedule posts and manage from mobile to desktop
How to Get More Facebook Likes / Why Likes Still Matter

17. Reason #3
Visibility and Brand Awareness
Your total number of Facebook Likes tells you
how many people identify with your brand
How to Get More Facebook Likes / Why Likes Still Matter

18. Reason #4
More Likes Means Further Reach
Fans + Engagement = More Views
How to Get More Facebook Likes / Why Likes Still Matter

19. Customer Communication
Build your fan base and actually
have a conversation with your fans
Reason #4Reason #5
How to Get More Facebook Likes / Why Likes Still Matter

20. Reason #6
Become an Influencer
Having more Likes gives your business
social proof
How to Get More Facebook Likes / Why Likes Still Matter

21. 6 Ways to Get High-Quality
Facebook Likes

22. Tip #1
Have Complete Page Information
How to Get More Facebook Likes / Ways to Get High-Quality Facebook Likes
1. An overview of your business
2. A link to your website
3. Other information to help
potential and current fans

23. Tip #2
Invite Existing Customers
✓ Share with email subscribers why Liking your page would be
beneficial, in addition to receiving emails
✓ Link your Facebook Page (and any other social media profiles)
in all your emails
✓ Include your page in your email signature
How to Get More Facebook Likes / Ways to Get High-Quality Facebook Likes

24. Tip #3
Include a Facebook Button on Your Website
Potential customers may not be ready to purchase at the moment,
but still want you to keep them up-to-date on your products/services
How to Get More Facebook Likes / Ways to Get High-Quality Facebook Likes

25. Tip #4
Include a Facebook Sign in Your Storefront
Let all your potential and current customers
know about your Page
How to Get More Facebook Likes / Ways to Get High-Quality Facebook Likes

26. Tip #5
Share Quality Content
The better the content, the better the Likes
How to Get More Facebook Likes / Ways to Get High-Quality Facebook Likes

27. Talk to Your Fans Like Friends
Give your Page personality and respond to comments or
posts using an informal tone (like you would a friend)
Tip #6
How to Get More Facebook Likes / Ways to Get High-Quality Facebook Likes

28. Improve Your Next
Facebook Campaign

29. Work With Your Community
✓ Work with other local businesses to
create a community-wide event
✓ Examples:
▪ Sidewalk sale for the entire
block
▪ Main street working together
for to raise money for a local
nonprofit
▪ Retail store working with a
restaurant for a special offer
How to Get More Facebook Likes / Improve Your Next Facebook Campaign

30. Tell a Story
✓ Share a “behind the scenes” look of your newest product
✓ Invite fans to share feedback about the next big thing you
have planned for your store
How to Get More Facebook Likes / Improve Your Next Facebook Campaign

31. Like-Gate +
How It Affects You

32. What is Like-Gating?
How to Get More Facebook Likes / Like-Gate
✓ The simplest way to increase
Likes by using an image that
blocks access to the page for
non-fans
✓ Text directs users who don’t Like
your page that they need to Like
it in order to access a contest,
promotion, etc.

33. Like-Gating
Since November 2014
How to Get More Facebook Likes / Like-Gate

34. Why is it Banned?
✓ Facebook wants businesses to
increase Likes in an organic
and fair way
✓ Doesn’t provide quality
connections between
businesses and their fans
How to Get More Facebook Likes / Like-Gate

35. How to Run an Effective
Like Campaign

36. Run a Contest or Promotion
Ask for data, such as emails
addresses, or prompt fans to fill
out a form:
✓ Gets closer to a conversion
than a Like
✓ Users are more likely to Like
Page if you provide value
✓ Gives you insight into your
audience and encourages
active participation
How to Get More Facebook Likes / Run an Effective Like Campaign

37. Boost Your Likes with Facebook Ads
✓ Use Facebook Ads to build
your Likes
✓ Target your audience by
location, age and interest
How to Get More Facebook Likes / Run an Effective Like Campaign

38. Facebok Ad Guidelines
Design an ad that will look good in
any Facebook Ad placement
Image guidelines:
✓ 1,200 x 444 pixels
✓ Your image may not
include more than 20% text
✓ Text: 90 characters
How to Get More Facebook Likes / Run an Effective Like Campaign

39. Additional Resources

40. Simple, Effective and Affordable
Local Online Marketing
✓ Search
✓ Social
✓ Mobile
✓ Email
✓ Advertising
✓ Website
✓ PR
✓ Lead Gen
Get your free SEO report today!
localvox.com/free-seo-report

41. More Local Marketing Resources
eBooks
DOWNLOAD
localvox.com/resources
Blog
SUBSCRIBE
localvox.com/blog
How to Get More Facebook Likes / Additional Resources

42. Questions?