The document outlines a webinar on increasing Facebook likes, covering the history of Facebook, the significance of likes, and strategies for acquiring high-quality likes. It discusses effective marketing practices, like-gating, and running successful campaigns through promotions and Facebook ads. Additionally, it emphasizes the importance of engagement and visibility in building a brand on the platform.

1. Get More
Facebook Likes

2. Webinar Outline
✓ A brief history
✓ What is a Like?
✓ Why do Likes matter?
✓ How to get high-quality Likes
✓ Like-gate
✓ Run an effective Like campaign
How to Get More Facebook Likes / Webinar Outline

3. A Brief History
How to Get More Facebook Likes / A Brief History

4. Facebook Mission Statement
“Give people the power to share and
make the world more open and connected”
How to Get More Facebook Likes / A Brief History

5. Original: Thefacebook
✓ Founded in 2004 by five
students at Harvard University
✓ Original mission statement:
Thefacebook is an online
directory that connects people
through social networks at
colleges
✓ Originally only available to
Harvard students
How to Get More Facebook Likes / A Brief History

6. Evolution: Facebook
✓ Changes name to Facebook
✓ Opened to everyone
✓ Privately-run company led by
Mark Zuckerberg
✓ Features changed
How to Get More Facebook Likes / A Brief History

7. Today: Facebook
✓ App Center rolled out in 2012
to satisfy increasingly mobile
audience
✓ 2012: Facebook IPO
✓ 2014: 1.35 billion active
users
How to Get More Facebook Likes / A Brief History

8. Largest Social Network
1.35 billion monthly active users
How to Get More Facebook Likes / A Brief History

9. Impacts Purchase Decisions
62% of social channel users go to Facebook in order
to find out more about a local business
How to Get More Facebook Likes / A Brief History

10. Your Competition is on Facebook
30 million small businesses have active pages
(including 19 million on mobile)
How to Get More Facebook Likes / A Brief History

11. What is a Like?

12. What is a Like For?
LIKE
A feature that people can use to express that they like, enjoy or
support certain content
How to Get More Facebook Likes / What is a Like?

13. History of Likes
✓ The Like button was initially going to be called awesome
✓ First thought of in 2007 but wasn’t released until 2009
✓ Every minute 1.8 million new Likes are made on
Facebook
How to Get More Facebook Likes / What is a Like?

14. 6 Reasons Why Facebook
Likes Still Matter

15. Reason #1
Your Competition is on Facebook
✓ Monitor competition through Page Insights
✓ Share what differentiates you from your competition
How to Get More Facebook Likes / Why Likes Still Matter

16. Reason #2
Easy and Cost-Effective Marketing
✓ Fans have identified themselves as those who Like your
business and want to see or hear more
✓ Facebook Pages are free
✓ Ability to schedule posts and manage from mobile to desktop
How to Get More Facebook Likes / Why Likes Still Matter

17. Reason #3
Visibility and Brand Awareness
Your total number of Facebook Likes tells you
how many people identify with your brand
How to Get More Facebook Likes / Why Likes Still Matter

18. Reason #4
More Likes Means Further Reach
Fans + Engagement = More Views
How to Get More Facebook Likes / Why Likes Still Matter

19. Customer Communication
Build your fan base and actually
have a conversation with your fans
Reason #4Reason #5
How to Get More Facebook Likes / Why Likes Still Matter

20. Reason #6
Become an Influencer
Having more Likes gives your business
social proof
How to Get More Facebook Likes / Why Likes Still Matter

21. 6 Ways to Get High-Quality
Facebook Likes

22. Tip #1
Have Complete Page Information
How to Get More Facebook Likes / Ways to Get High-Quality Facebook Likes
1. An overview of your business
2. A link to your website
3. Other information to help
potential and current fans

23. Tip #2
Invite Existing Customers
✓ Share with email subscribers why Liking your page would be
beneficial, in addition to receiving emails
✓ Link your Facebook Page (and any other social media profiles)
in all your emails
✓ Include your page in your email signature
How to Get More Facebook Likes / Ways to Get High-Quality Facebook Likes

24. Tip #3
Include a Facebook Button on Your Website
Potential customers may not be ready to purchase at the moment,
but still want you to keep them up-to-date on your products/services
How to Get More Facebook Likes / Ways to Get High-Quality Facebook Likes

25. Tip #4
Include a Facebook Sign in Your Storefront
Let all your potential and current customers
know about your Page
How to Get More Facebook Likes / Ways to Get High-Quality Facebook Likes

26. Tip #5
Share Quality Content
The better the content, the better the Likes
How to Get More Facebook Likes / Ways to Get High-Quality Facebook Likes

27. Talk to Your Fans Like Friends
Give your Page personality and respond to comments or
posts using an informal tone (like you would a friend)
Tip #6
How to Get More Facebook Likes / Ways to Get High-Quality Facebook Likes

28. Improve Your Next
Facebook Campaign

29. Work With Your Community
✓ Work with other local businesses to
create a community-wide event
✓ Examples:
▪ Sidewalk sale for the entire
block
▪ Main street working together
for to raise money for a local
nonprofit
▪ Retail store working with a
restaurant for a special offer
How to Get More Facebook Likes / Improve Your Next Facebook Campaign

30. Tell a Story
✓ Share a “behind the scenes” look of your newest product
✓ Invite fans to share feedback about the next big thing you
have planned for your store
How to Get More Facebook Likes / Improve Your Next Facebook Campaign

31. Like-Gate +
How It Affects You

32. What is Like-Gating?
How to Get More Facebook Likes / Like-Gate
✓ The simplest way to increase
Likes by using an image that
blocks access to the page for
non-fans
✓ Text directs users who don’t Like
your page that they need to Like
it in order to access a contest,
promotion, etc.

33. Like-Gating
Since November 2014
How to Get More Facebook Likes / Like-Gate

34. Why is it Banned?
✓ Facebook wants businesses to
increase Likes in an organic
and fair way
✓ Doesn’t provide quality
connections between
businesses and their fans
How to Get More Facebook Likes / Like-Gate

35. How to Run an Effective
Like Campaign

36. Run a Contest or Promotion
Ask for data, such as emails
addresses, or prompt fans to fill
out a form:
✓ Gets closer to a conversion
than a Like
✓ Users are more likely to Like
Page if you provide value
✓ Gives you insight into your
audience and encourages
active participation
How to Get More Facebook Likes / Run an Effective Like Campaign

37. Boost Your Likes with Facebook Ads
✓ Use Facebook Ads to build
your Likes
✓ Target your audience by
location, age and interest
How to Get More Facebook Likes / Run an Effective Like Campaign

38. Facebok Ad Guidelines
Design an ad that will look good in
any Facebook Ad placement
Image guidelines:
✓ 1,200 x 444 pixels
✓ Your image may not
include more than 20% text
✓ Text: 90 characters
How to Get More Facebook Likes / Run an Effective Like Campaign

39. Additional Resources

40. Simple, Effective and Affordable
Local Online Marketing
✓ Search
✓ Social
✓ Mobile
✓ Email
✓ Advertising
✓ Website
✓ PR
✓ Lead Gen
Get your free SEO report today!
localvox.com/free-seo-report

41. More Local Marketing Resources
eBooks
DOWNLOAD
localvox.com/resources
Blog
SUBSCRIBE
localvox.com/blog
How to Get More Facebook Likes / Additional Resources

42. Questions?