Monitoring Social Media Conference - from Monitoring to Engagement

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This document discusses social media engagement and monitoring. It defines engagement as an arrangement to meet, emotional involvement, or pledge. Engagement in social media refers to the number of channels a brand participates in, such as blogs, social networks, forums, and content distribution sites. The document includes charts showing the large number of social media platforms and tools, and presents Seesmic's goal of being an engagement tool to connect and facilitate participation across social media.

Technology

Monitoring Social Media ,[object Object],John Yamasaki, Seesmic October 21, 2010

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Altimeter Group http://www.engagementdb.com/Report

The obligatory overwhelming pic of “look how many social media apps/tools/platforms there are…”

[object Object],Source: Altimeter Group http://www.engagementdb.com/Report

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Social media is an invaluable tool for creating brand-centric online communities. Utilization of core engagement principles can be translated across multiple platforms. Recognizing, nurturing and engaging your members will open channels of authentic conversation that will amp up the volume of online communities of any size. By structuring your social media strategy with your eye on the encore, you'll bring down the house by leveraging your online reach into real-life customer conversions. Presented at Social Media Rockstar 3 in Green Bay, WI on 5/22/13.

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