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Publisher Showdown 2009 Moderator: Jeremy Snook,  RealGames July 21-23 2009 Casual Connect Seattle 2009
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Panel Introductions Dan Prigg GM of Publishing & Programming RealGames Tony Leamer Senior Studio Director I-Play / Oberon Media Lloyd Melnick CCO Merscom CJ Wolf CEO iWin Craig Bocks  VP, Executive Producer PlayFirst
What’s your 30 second pitch?
It’s question time…
What are the  advantages   of publishing?
What are the disadvantages   of publishing?
When  should a developer talk  with you about publishing?
What  platforms  are you publishing on in 2009 - 2010?
What platforms  other   than  PC Downloadable do you make the most revenue from?  (Arrange them by revenue volume  if you can.)
Are  short-term exclusives  bad  for our industry?
Is  content windowing any   different?
What is your opinion of  game  life cycle management ?
Is ad revenue as a business model  dead   at this point?
Who owns  marketing  –  developer, publisher, or portal?
How do you represent to portals games that you publish  vs  internally develop ?
What impact are new distribution  points like  iPhone  &  Facebook   having on portal-based  casual games?
Are you worried that the  glut of games  will drive  developers out of business?
What do you think is the  right price  for a casual game in the PC  Downloadable space?
Will we see a new  premium game  price point?
What are you doing to expand the audience beyond women over 35?
Is ad revenue as a business model  dead  at this point? Closing thoughts
Dan Prigg – dprigg@real.com Tony Leamer – tony.leamer@iplay.com Lloyd Melnick – lsm@merscom.com CJ Wolf – cj@iwin.com Craig Bocks – craig@playfirst.com Jeremy Snook – jsnook@real.com

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Publisher Showdown (Casual Connect Seattle 2009)

  • 1. Publisher Showdown 2009 Moderator: Jeremy Snook, RealGames July 21-23 2009 Casual Connect Seattle 2009
  • 2.
  • 3. Panel Introductions Dan Prigg GM of Publishing & Programming RealGames Tony Leamer Senior Studio Director I-Play / Oberon Media Lloyd Melnick CCO Merscom CJ Wolf CEO iWin Craig Bocks VP, Executive Producer PlayFirst
  • 4. What’s your 30 second pitch?
  • 6. What are the advantages of publishing?
  • 7. What are the disadvantages of publishing?
  • 8. When should a developer talk with you about publishing?
  • 9. What platforms are you publishing on in 2009 - 2010?
  • 10. What platforms other than PC Downloadable do you make the most revenue from? (Arrange them by revenue volume if you can.)
  • 11. Are short-term exclusives bad for our industry?
  • 12. Is content windowing any different?
  • 13. What is your opinion of game life cycle management ?
  • 14. Is ad revenue as a business model dead at this point?
  • 15. Who owns marketing – developer, publisher, or portal?
  • 16. How do you represent to portals games that you publish vs internally develop ?
  • 17. What impact are new distribution points like iPhone & Facebook having on portal-based casual games?
  • 18. Are you worried that the glut of games will drive developers out of business?
  • 19. What do you think is the right price for a casual game in the PC Downloadable space?
  • 20. Will we see a new premium game price point?
  • 21. What are you doing to expand the audience beyond women over 35?
  • 22. Is ad revenue as a business model dead at this point? Closing thoughts
  • 23. Dan Prigg – dprigg@real.com Tony Leamer – tony.leamer@iplay.com Lloyd Melnick – lsm@merscom.com CJ Wolf – cj@iwin.com Craig Bocks – craig@playfirst.com Jeremy Snook – jsnook@real.com

Editor's Notes

  1. This is what we want to accomplish today. Up here are five knowledgeable gentlemen from the top pubs in the industry. When you walk out the door today you should have a better idea of which of them aligns best with your studios goals.
  2. Brief intros / overviews of each panelist’s publishing biz. How long have you been publishing? How many games will you be publishing in 2009? Do you have a standard deal? What are the key benefits to publishing with you?