The document discusses using social media and new technologies to market REO homes. It provides an overview of various social media platforms like Foursquare, LinkedIn, Twitter, and Facebook and how they can be used to engage potential home buyers. It also discusses tools like virtual tours, mobile apps, and listing syndication that allow real estate agents to market properties online. The presentation aims to get agents thinking about creative ways to use social media to grow their REO and real estate business.

1. Using Social Media, Video and
New Technology to Creatively
Market REO Homes
June 14, 2011, 3:30pm – 5:00pm

2. Definition of Social Media the purpose
of for today’s presentation
“Social media includes the various online
technology tools that enable people to
communicate easily via the internet to share
information and resources.”

3. Presentation Purpose
• We are going to go fast and touch on as many areas
as we can in the short time we have together…
• We’re going to show you some cool Tools, Websites
and Apps that you can use in your REO business
• Slides: www.slideshare.net/kenblevins/REOexpo
• The Real Purpose of the presentation is to get you
“thinking”
• Thinking of all the possibilities of how YOU can use
Social Media to grow your REO/Real Estate
business!!!

4. Why?... Why do I need to learn this???
• 87% percent of all home buyers now begin
their search on the Internet before ever
engaging an agent.
• 9 in 10
• The role of “transaction management” is
dying.
• You need to engage with the home buyer
where they are looking…

5. USING SOCIAL MEDIA
NETWORKS
Bill Flagg
REO Director - ERA Queen City Realty
June 14, 2011

6. FOURSQUARE
• Over 8 million users as of April 2011
• Accessible via computer and smartphones (GPS
enabled)
• Over 2.5 million “check-ins” per day
• Can link directly to Twitter and Facebook
• Find people checked-in to the same place, discover
new places to go in the area, and get special discounts
or coupons if available.

8. LINKEDIN
• World’s largest professional network
• Over 100 million users
• Connect with past, present, and near future
professional relationships
• Use it to research jobs, people, companies and
business opportunities
• Join groups and discussions with people looking for
expert answers to their questions

10. TWITTER
• Estimated 200 million users and 65 million tweets daily.
• Easy way to update followers with personal thoughts
relevant to your business, your events and events you’re
attending, or links to media you create.
• Find and connect with local users and/or people who fit
into your target market.
• Respond when people send you @ messages or Direct
Messages.
• Don’t only talk to fellow real estate professionals.
• Don’t protect your tweets. How will you meet new
people?

12. FACEBOOK
• Over 600 million users
• Multi-media personal and professional networking
through photos, videos, groups and business pages
• Can customize friend lists by family, past customers,
potential clients, etc.
• Business fan page allows direct communication with
customers, clients and prospects. It’s visible to
unregistered users and will appear on a Google search.
• Don’t spam your network. Use your business fan page
instead.
• Listen to posts and updates on your wall. Engage, be
friendly, and build trust.

14. Creating a Facebook Business Fan Page
Step 1: Make a personal profile.
Step 2: Create your page. You can search for the link on any page
you already like or here’s a direct link that should take you to “Create
a Page”: http://www.facebook.com/pages/create.php.
Step 3: Create a name. Hint: it is difficult to change your page's
name once you've made the decision. Other things can be changed
fairly easily -- but the name is here to stay. Think carefully.
Step 4: Customize. Add logos, info, photos, websites, etc. Make sure
to enable the option for direct first-time visitors to see your site.
Step 5: Get Fans to “Like” your page. You can do this by suggesting
friends to like your page, integrating your page into your other active
social networks, and putting it in your marketing materials.
Concentrate on quality fans who are truly interested in your service.

15. Some Tips:
• Have unique content. Take the time to
customize items that meet your target market.
• Update content frequently. Keep it fresh.
• Always be professional and adhere to legal
requirements and codes of ethics.
• Remember that even though using social
networks effectively is an invaluable
marketing tool, it costs time.

16. Hiring a Virtual Assistant
• Virtual Assistants are independent contractors who provide
administrative, technical, and other business specialized services.
Most work from their home office and use the Internet, phone,
fax, email, mail, and other technology to communicate with their
clients quickly and easily.
• Benefits
– No cost of workspace or equipment.
– VA’s are independent contractors. No dealing with taxes, health insurance,
holidays, or vacation time.
– You’re in charge. You can customize things from pay terms to which tasks
to assign.
– Frees up your time to concentrate on your business
– It’s another person to bounce ideas off of. A VA has their own strengths,
background, and areas of expertise.

17. Integration of the
iPad and iPhone
into your REO business
Brian Richard
Director of REO
Richard Realty Group, Inc
San Diego CA

18. Mobile is here to Stay
• Fact: Over 4.6 billion mobile phones in use
world wide More mobile phones in use than
cars on the road.
• More Mobile Phone in use than credit cards in
use.
• Fact: Over 45% of mobile phones are internet
capable
• Fact: Average user spends a minimum of one
hour a day on a mobile phone

19. Useful Websites and Apps
• Dropbox.com
• HootSuite.com
• BoltHD (mirroring search engine for web in IE or FIREFOX)
• ESIGN Control – docusign
• Realtor.com
• Zillow.com
• AMP – res.net
• QR Reader

20. QR Codes (Quick Response Codes)
• Use throughout all marking platforms
• Online
 Biz Cards
 Flyers
 Property Signs
 Craigslist Ad’s
• Drive traffic to the website and contact info

21. Property Flyer with QR Code

22. 800 Numbers
• On all listings and website info
• Specific 4 digit ext for each property
• As soon as someone calls – instant text
message sent to buyers agent phone as well as
instant email with Persons name and phone
number.
• “Instant Call back on 800”
• I use ARCH telecom – but other companies
work as well

23. Expert Tips for Shooting
ouTube Videos of
Homes for Sale
by Mark Shandorw

24. 1. Plan your Shoot
Nothing gives you a better chance of getting
the shots you want than knowing what's going
to happen where and when. Be as clear as you
can about what you need to get before you
arrive and you're far less likely to miss the
most important moments.

25. 2. Stand Securely
Stand squarely with your feet apart and both
hands on the camcorder to steady it. When
you move the camera, move it smoothly and
with purpose. Decide before you move where
you're going to stop and really concentrate on
steady unhurried movement. Don't overuse
the zoom and if in doubt, don't move.

26. 3. Avoid and zooms and pans
The more you zoom in, the more wobbly your
shots will be because at high zoom levels, the
slightest movement is magnified. Try to simply
get closer to your subject and if you can't do
that, brace yourself against a solid object.

27. 4. Get a mix of Shots
Shoot a mixture of long shots and close-ups.
Get panning shots which cover the whole
event as well as focusing in close on the main
event. If your entire video is made up of the
same kind of shots, it will quickly get boring.

28. 5. Think in Scenes
You're going to be editing your day's filming in
iMovie, so think about that when you're
shooting. Decide how you're going to edit and
make sure you have all the shots you need to
tell the story you want to tell. Big wide shots
set the scene well while close-ups allow you to
focus attention on the main action.

29. 6. Over-Shoot:
Turn on the camera a few seconds early and
don't stop filming until a few seconds after
you think the shot is over. That way you
always have "room" when editing to cut or
fade into and out of your shot.

30. 7. Watch out for Killer Shots
Your camera will automatically adjust its
exposure whenever you move between dark
and light areas so avoid filming in front of
windows and lights or turn off the auto-
exposure feature. Likewise, if there's a lot of
movement in the shot, turn off autofocus and
set the focus manually.

37. Virtual Tours

38. Craigslist Programs
Ad Creator Programs
• Easy Lead Generator
• CL BOT Pro
Listing Sites & Websites
• Postlets.com
• Alamode Websites
• Point2Agent Websites
• Tour Factory – Virtual Tours
• Previsite.com – Virtual Tours
• AgentNation.com – Tours & Networking

41. Direct Syndication

42. Alamode

44. Virtual Tours

45. Virtual Tours

46. Virtual Tours

47. Listing Syndication Leads to $$$’s
Our Listings Hit 750 Websites !!

48. Why?... Why do I need to learn this???
• Social Proof (Authority, Expert)
• Amazon, Yelp, FB, Twitter
• www.incredibleagents.com
• www.faceified.com

49. Cool Tools…. Freemiums
• Roboform - www.roboform.com
• YouMail - www.youmail.com
• SlyDial - www.slydial.com
• Evernote - www.evernote.com
• DropBox - www.dropbox.com
• Hootsuite - www.hootsuite.com

50. The NEW Tools
• Facebook and Facebook Pages
• LinkedIn
• Twitter
• You Tube
• Craig’s List
• Blogs (WordPress)
• Opt-in, Squeeze and Landing pages
• Email marketing
• Auto Responders
• Mobile Tools and Apps
• Engaging with your community in a meaningful way!

51. Additional Resources
Resources – Real Estate
• www.REOSocialNetwork.com
• www.TechSavvyAgent.com
• www.theMLSapp.com
• www.Real-TechGuy.com
• www.futureofrealestatemarketing.com
• www.InmanNews.com
• www.agentgenius.com
Resources – General Tech (Also Apps)
• www.mashable.com
• www.TechCrunch.com
• www.Techmeme.com

52. Contacts:
Slides: www.slideshare.net/kenblevins/REOExpo
linkedin.com/in/kenblevins
@kenblevins
facebook.com/kenblevins
facebook.com/pmhfinancial

53. • My social media connections:
• Site: www.BrianRichardHomes.com
• REO: BrianRichardHomes.com/REO
• www.SanDiegoREO411.com (Under Construction)
•
• Facebook:
http://www.facebook.com/BrianRichardHomes
• Twitter: http://twitter.com/#!/brianrichard
• LinkedIn:
http://www.linkedin.com/in/BrianRichardRealtor
• Email: Brian@RichardRealtyGroup.com