The survey results show that the majority of respondents were male (59%), between the ages of 20-25 (54%), with incomes between 25,001-50,000 KES (28%). Most respondents were employed (53%) and spent 3 or more hours online per day (78%), primarily using social media like Facebook (65%) and Twitter (76%). Many had purchased a product or attended an event after learning about it online (80%).

1. The Online Kenyan – Survey Results
1. Gender
Male 74 59%
Female 51 41%
2. Age
Below 20 5 4%
20-25 68 54%
26 - 30 34 27%
31-40 15 12%
41-50 2 2%
Above 50 1 1%
3. Income
Under 25,000 50 40%
25,001 - 50,000 35 28%
50,001 - 75,000 15 12%
75,001 - 100,000 9 7%
Over 100,001 16 13%
4. Occupation
Employed 66 53%
Self Employed 25 20%
Student 34 27%
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2. 5. How many hours do you spend online?
0 minutes 0 0%
1 - 59 Minutes 9 7%
60 - 90 Minutes [1-2 hours] 18 14%
180+ Minutes [3hrs+] 98 78%
6. What do you do when you are online?
Send/Check email 114 91%
Use a search engine 97 78%
Fun/Pass time 56 45%
Social Networking 118 94%
Get news 91 73%
Buy products 26 21%
Read Blogs 98 78%
[ Some people may have select more than one checkbox, so percentages may add up to more
than 100%.]
7. Do you skip ads on TV & Radio [Change channels etc.]
Yes 83 66%
No 42 34%
8. Which social networking website do you frequent/like most?
Facebook 81 65%
LinkedIn 18 14%
Twitter 95 76%
Foursquare 9 7%
[ Some people may have select more than one checkbox, so percentages may add up to more
than 100%.]
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3. 9. Do you own a blog?
Yes 77 62%
No 48 38%
10. How many blogs do you read in a day?
None 7 6%
Less than 5 68 54%
5-10 45 36%
10-50 5 4%
More than 50 0 0%
11. What time do you read blogs?
Morning 53 42%
Afternoon 28 22%
Evening 19 15%
Night 20 16%
12. Have you ever bought a product online?
Yes 52 42%
No 73 58%
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4. 13. What sort of events do you go to?
Music only 25 20%
Poetry only 11 9%
Music + other art forms like photography, paintings, poetry 75 60%
Poetry + other art forms like photography, paintings, music 36 29%
Photo Exhibitions 32 26%
Art exhibitions [Paintings, sketches etc] 34 27%
Film Festivals 41 33%
Book fairs 33 26%
[Some people may have select more than one checkbox, so percentages may add up to more
than 100%.]
14. Have you ever attended an event or bought a product after learning about it online through
social media or an online advertisement?
Yes 100 80%
No 25 20%
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