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Tips	
  and	
  Tools	
  for	
  	
  
Real	
  Estate	
  Road	
  Warriors	
  

           	
  Shannon	
  W.	
  King	
  
         www.ShannonWKing.com	
  
•  Running	
  an	
  office	
  from	
  the	
  Road	
  
•  Mobile	
  Tool	
  Box	
  
•  Mobile	
  Office	
  Apps	
  
Virtual	
  Office	
  

   Why	
  change	
  my	
  business?	
  
       •  Read	
  the	
  Four	
  Hour	
  Work	
  Week	
  
            To	
  find	
  out	
  why!!!	
  




•  Brick	
  and	
  Mortar	
  Typical	
  Expenses	
  
   –  Mortgage/Rent,	
  Electricity,	
  Water,	
  RecepLonist	
  
   –  Office	
  Staff,	
  Cleaning	
  Crew,	
  Office	
  Equipment,	
  Office	
  
      Furniture	
  
Virtual	
  Office	
  
Virtual	
  Assistants	
  

•  High	
  School	
  Interns	
  
•  Real	
  Estate	
  Specific	
  Assistants	
  
   –  TransacLon	
  Coordinators	
  
   –  Lead	
  QualificaLon	
  Specialist	
  
   –  MarkeLng	
  Experts	
  
   –  Day	
  to	
  Day	
  Personal	
  Assistants	
  
   Team	
  Double	
  Click	
  
   • Avg.	
  $25/hr	
  (depends	
  on	
  services)
   www.TeamDoubleClick.com	
  
Virtual	
  Assistants
                                    	
  




Starts	
  at	
  $12/mo	
  
www.getharvest.com	
  
Business	
  Tools	
  




Free
www.Xobni.com	
  	
  	
  
Business	
  Tools	
  




Free	
  
www.rapporLve.com	
  
Business	
  Tools	
  




Free
www.Docs.Google.com
Mobile	
  Biz	
  Apps	
  




$4.95	
  
GoDocs	
  
Business	
  Tools	
  




Free	
  or	
  Upgrade	
  
www.Dropbox.com	
  
Business	
  Tools	
  




Free	
  or	
  Upgrade	
  
www.Dropbox.com	
  
Business	
  Tools	
  




Free	
  	
  
www.EverNote.com	
  
Business	
  Tools	
  




Free	
  	
  
www.EverNote.com	
  
Business	
  Tools	
  
Business	
  Tools	
  
Business	
  Tools	
  
Business	
  Tools	
  
Business	
  Tools	
  

•  What	
  it	
  does:	
  
    –  Send	
  Contracts	
  via	
  e-­‐mail	
  to	
  
       clients	
  to	
  sign	
  electronically	
  
    –  Saves	
  paper,	
  and	
  Lme	
  for	
  both	
  
       you	
  and	
  the	
  client	
  
    –  Returned	
  to	
  you	
  in	
  a	
  PDF	
  format-­‐	
  
       when	
  client	
  hits	
  “submit”	
  




     www.DocuSign.com
Business	
  Tools	
  




$9.95/mo
www.shoeboxed.com
Business	
  Tools	
  




Free
www.mint.com
Mobile	
  Office	
  Apps	
  




Free	
  

www.mint.com	
  
Mobile	
  Tool	
  Box	
  
Toolbox	
  
•  Bluetooth	
  –	
  Motorola	
  t505	
  




•  Cost:	
  $99	
  	
  
Mobile	
  Office	
  Apps	
  




Free	
  
www.DragonMobileapps.com	
  
Mobile	
  Office	
  Apps	
  




$7.99/mo	
  

www.DriveSafe.ly	
  
Mobile	
  Office	
  Apps	
  




Free	
  

www.Slydial.com	
  
Mobile	
  Office	
  Apps	
  




Free	
  

www.YouMail.com	
  
Mobile	
  Office	
  Apps	
  




$2.99	
  

www.simplysok.com/milog	
  
Mobile	
  Office	
  Apps	
  




$4.99-­‐$14.99	
  

www.mikeksystems.com	
  
Mobile	
  Office	
  Apps	
  




$2.99	
  	
  
www.zosh.com	
  	
  
Mobile	
  Office	
  Apps	
  




$4.99	
  	
  
www.miteksystems.com	
  
Mobile	
  Office	
  Apps	
  




$7.99	
  

www.eurosmartz.com	
  
ConnecLons	
  on	
  the	
  Go	
  




Free	
  

www.CardMunch.com	
  
ConnecLons	
  on	
  the	
  Go	
  




Free	
  

www.Tweetdeck.com	
  
ConnecLons	
  on	
  the	
  Go	
  




Free	
  

www.gist.com	
  
ConnecLons	
  on	
  the	
  Go	
  




Free	
  

www.animoto.com	
  
Real	
  Estate	
  Apps	
  




$1.99	
  

www.alamode.com	
  
Real	
  Estate	
  Apps	
  




$21.95	
  

www.toor.me	
  
Real	
  Estate	
  Apps	
  




$4.99	
  

Apps.su	
  
Real	
  Estate	
  Apps	
  


 MID	
  Calc	
  




Free	
  

MID	
  Calc	
  
Real	
  Estate	
  Apps	
  




$1.99	
  

www.filecluster.com	
  
Real	
  Estate	
  Apps	
  




Free	
  

www.Tweakersok.com	
  
Real	
  Estate	
  Apps	
  




Free	
  

www.zillow.com	
  
Real	
  Estate	
  Apps	
  




Free	
  

Realtor.com	
  
Real	
  Estate	
  Apps	
  




$300	
  	
  
$99	
  Mobile	
  is	
  Hot	
  

www.AgentNTouch.com	
  
Real	
  Estate	
  Apps	
  




      $399	
  	
  
www.Swebapps.com	
  
Buy	
  Today-­‐	
  $20	
  



www.ShannonWKing.com	
  
How	
  to	
  Make	
  More	
  $$$	
  




Find	
  More	
  Clients…	
  
Why	
  You?	
  

•  What’s	
  your	
  value	
  proposiLon	
  to	
  
   your	
  clients?	
  
•  What	
  sets	
  you	
  apart	
  from	
  the	
  
   compeLLon?	
  
•  What’s	
  your	
  why?	
  
Why	
  You?	
  


Video	
  	
  
What	
  is	
  a	
  Brand?	
  
•  It’s	
  a	
  part	
  of	
  you	
  
•  It’s	
  something	
  your	
  clients	
  recognize	
  
•  It’s	
  a	
  movement	
  
•  It’s	
  the	
  why	
  
What’s	
  Your	
  Unique	
  Brand?	
  
•  Who	
  are	
  you?	
  
•  What	
  are	
  your	
  passions?	
  
•  Any	
  life	
  changers?	
  
•  What’s	
  your	
  experLse?	
  
•  What	
  do	
  you	
  and	
  your	
  client	
  have	
  in	
  
   common?	
  
My	
  Brand	
  
My	
  Brand	
  
•  Former	
  School	
  Teachers	
  
•  10%	
  Back	
  to	
  Schools	
  
•  High	
  School	
  Interns	
  
•  AcLve	
  on	
  School	
  Boards	
  
   and	
  PTAs	
  
•  Engage	
  in	
  Community	
  of	
  
   Teachers/Clients	
  
How	
  Do	
  You	
  Make	
  $$$	
  	
  
  With	
  Your	
  Brand?	
  


                  $	
  
         Market	
  your	
  
           Brand	
  
     Brand	
  FoundaLon	
  
1)	
  Create	
  Your	
  Logo	
  




www.99designs.com
2)	
  Passion	
  Line	
  




www.Fiverr.com	
  	
  
3)	
  Business	
  Cards	
  

•  M	
  




     www.MooCards.com	
  	
  
PromoLon	
  
4)	
  E-­‐mail	
  PromoLon	
  




$199.00	
  
www.emailstaLonery.com	
  
5)	
  Promote	
  Across	
  Social	
  Media	
  



                            Your	
  
                           Brand	
  



   Note:	
  	
  
   User	
  Name	
  =	
  
   Brand	
  
Branding/Niche	
  




Free	
  
www.pagemodo.com	
  
Blog	
  vs	
  Website	
  
Blog	
  vs	
  Website	
  
Blog	
  vs	
  Website	
  




www.DrewBurks.com/90-­‐day-­‐blogger-­‐
  blueprint-­‐for-­‐realtors	
  
WordPress	
  




www.arrangingpixels.com	
  
Website	
  




www.edit.com	
  
Brand	
  Recap	
  

Choose	
  Your	
  Brand	
  
1.    Create	
  a	
  Logo	
  
2.    Passion	
  Line	
  
3.    Business	
  Cards	
  
4.    E-­‐mail	
  PromoLon	
  
5.    Brand	
  Your	
  Social	
  Media	
  Sites	
  
6.    Build	
  Your	
  FoundaLon	
  
Market	
  Your	
  Brand	
  

SPHERE	
  of	
  INFLUENCE	
           TARGET/NICHE	
  




 1.    Connect	
                1.    Network	
  
 2.    Engage	
                 2.    Spread	
  the	
  Word	
  
 3.    Measure	
                3.    Create	
  Community	
  
 4.    Promote	
                4.    Monitor	
  
1st	
  Part	
  of	
  MarkeLng	
  Plan	
  

        SPHERE	
  of	
  INFLUENCE	
  



         1.    Connect	
  
         2.    Engage	
  
         3.    Measure	
  
         4.    Promote	
  
Sphere	
  of	
  Influence	
  
              Best	
  Ways	
  to	
  Connect	
  


•  Snail	
  Mail	
  
•  E-­‐mail	
  
•  Face	
  to	
  Face	
  
Connect	
  via	
  E-­‐mail	
  




www.ConstantContact.com	
  
Face	
  to	
  Face	
  


1)	
  ParLes	
  

2)	
  EducaLonal	
  Events	
  

3)	
  Community	
  Events	
  
Measure	
  




www.surveymonkey.com	
  
Promote	
  
Promote	
  
2nd	
  Part	
  of	
  the	
  MarkeLng	
  Plan	
  

                  TARGET/NICHE	
  




            1.    Network	
  
            2.    Spread	
  the	
  Word	
  
            3.    Create	
  Community	
  
            4.    Monitor	
  
Network	
  
Spread	
  the	
  Word	
  
•  Free	
  PR	
  is	
  easy-­‐	
  takes	
  Lme	
  

•  List	
  of	
  all	
  media	
  outlets	
  in	
  
   your	
  area	
  

•  Editorial	
  Calendar/Events	
  
   Calendar-­‐	
  deadlines-­‐	
  Create	
  a	
  
    PR	
  Calendar	
  


•  Send	
  news-­‐worthy	
  PR	
  
   weekly:	
  Events	
  held,	
  Seminars,	
  
    personal	
  interest	
  stories,	
  mkt	
  
    opinions	
  	
  
Spread	
  the	
  Word	
  
•  Instant	
  Press	
  Releases	
  
www.ducsapemarkeLng.com/IPR.htm	
  	
  

•  Grade	
  your	
  Press	
  Releases	
  
www.pressreleasegrader.com	
  


   	
  -­‐Looks	
  at	
  language,	
  content	
  
   	
  -­‐Considers	
  Links	
  and	
  Search	
  	
  
   	
   	
  Engine	
  OpLmizaLon	
  
Spread	
  the	
  Word	
  
•  FREE	
  	
  Press	
  Release	
  DistribuLon!	
  
•  PRLOG	
  	
  	
  www.PRLog.org	
  
Create	
  Community	
  




www.365SanDiego.com	
  
Create	
  Community	
  




www.ILoveCommunity.com	
  
Create	
  Community	
  
InspiraLon	
  
   	
  Newspapers	
  
   	
   	
  -­‐Events	
  
   	
   	
  -­‐RE/Mortgage	
  News	
  
   	
   	
  -­‐Stats	
  
   	
   	
  -­‐Passion	
  Related	
  News	
  
   	
  Other	
  Blogs	
  
   	
  NAR	
  Research	
  
Use	
  Video	
  
•  	
     -­‐	
  Resume	
  
•  	
     -­‐	
  Welcome	
  to	
  Your	
  Site	
  Video	
  
•  	
     -­‐	
  Process	
  ExplanaLons	
  
•  	
     -­‐	
  	
  Frequently	
  Asked	
  QuesLons	
  
•  	
     -­‐	
  Client	
  TesLmonials	
  
•  	
     -­‐	
  MarkeLng	
  Videos	
  
•  	
     -­‐	
  Seller	
  Home	
  Tours	
  
•  	
     -­‐	
  Buyer	
  Home	
  Tours	
  
•  	
     -­‐	
  Neighborhood	
  Tours	
  
•  	
     -­‐	
  Community	
  Highlights	
  	
  	
  
hsp://www.youtube.com/creators/playbook.html	
  
Content	
  for	
  your	
  Site	
  
Content	
  for	
  your	
  Site	
  



Cost:	
  $249/yr	
  




www.animoto.com	
  
Social	
  Media	
  on	
  the	
  Go	
  
Social	
  Media	
  




Free	
  
www.roost.com	
  
Monitor	
  




Free	
  
www.google.com/alrets	
  	
  
Monitor	
  




Free	
  
www.vizibility.com	
  
I	
  LOVE….	
  
Sites:	
  
•  www.ducsapemarkeLng.com	
  
•  www.webinknow.com	
  
•  www.webrealestatetools.com	
  

Books:	
  
New	
  Rules	
  of	
  PR	
  and	
  MarkeLng	
  
Customers	
  for	
  Life	
  
Never	
  Eat	
  Alone	
  
Real	
  Estate	
  Apps	
  
Buy	
  Today-­‐	
  $20	
  



www.ShannonWKing.com	
  
www.RealEstateRoadWarrior.com

       www.ShannonWKing.com	
  

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