a2 media, codes and conventions

1. ADVERTISEMENT PAGE AND CONVENTIONS
The masthead is the
largest text on the
advert, it is bold and
engages the target
audiences attention.
This also creates brand
recognition. The font is
quite stylish and formal
therefore matches with
the product being
advertised
The advert has the contact details of the
store. This appeals to the target audience,
as this is useful information which allows
them to find out more information about
the products (uses and grats) as the target
audience are able to gain information
The main image is a
landscape shot of a
room; this advertises the
furniture effectively. Apart
from the furniture which
is being promoted there
isn’t any thing else in the
room which stands out
and this is so the main
focus is on the product.
The products which are
being advertised are
quite simple but
sophisticated which
further attracts the target
audience as well as
reflecting the brands
identity.
Information placed in the image in small
print as it is not the main focus of attention
however, it is informative and inviting.

2. This double page advert is from Isle
magazine and it is an advert for a
local company in the area of the
magazine
Company name is in the corner, in a
serif font and in caps to stand out but
look professional; this allows the
image to be the main focus of
attention
The image is of a
local town featuring
in the magazine.
The sell line links
with the image as
the image is
aesthetically
pleasing therefore
associating with
‘Your views’ (uses
and grats) creates a
relationship with the
reader. The main
colour featured in
the image is blue
and white, the
colours are bright
and very gender
neutral which
appeals to a
broader target
audience.
In the original double page spread
there is information positioned at the
bottom to inform and invite the
reader, therefore allowing them to
use the services
The font used for the
sub heading is stylish
and eye catching. This
will appeal to the
target audience, who
themselves may be
sophisticated

3. This is an advert from the Absolute aug/sept 2016 issue
The main image is a medium
shot, which advertises a hair
dresses in the region (Brighton)
effectively. The model is giving
the audience direct mode of
address, which makes us focus
on her glossy, wavy hair. The
model is attractive and is only
wearing a jumper to allow her
hair to flow nicely across her
shoulders, and contrast with
the plain jumper. This
establishes the male gaze and
will attract a male audience
who have female partners and
would buy a voucher or gift
card for their partner.
The female target audience
may also be attracted to go to
this salon in order to make
them feel better about
themselves. The image links
with the uses and grats theory,
gratification of social
interaction.
The advert includes contact details which is
good for brand recognition. This will appeal to
the target audience, as this is useful
information and the target audience would
feel obliged to check out the salon
The mast head is in
capitals, this is bold
and attracts target
audience attention.
The font used is
modern, this
suggests that the
salon is modern and
trendy
The sell line is
centered in a serif font,
this looks very
sophisticated and
formal which attracts
the more sophisticated
target audience which
would be the cliental
they want for the
salon. In addition,
‘beautiful bespoke’ is
alliteration this
captivates the readers
attention resulting in
successfully grasping
new clients for the
salon.

4. The title of this advert is ‘Exotic Skins Belong in the Jungle’, this advert is trying to bring
awareness to the wealthiness of animals and how we as humans shouldn’t use them as
material objects. The advert has portrayed this buy using an italic formal font, which not
only stands out to attract the target audience but also links with the image. ‘Exotic Skins’ is
printed in a yellow snakeskin colour which links with the image and also stands out to the
target audience who are interested in fashion.
The image is a landscape
shot, which advertises
PETA well. The model is
giving the audience direct
mode of address, which is
affective as the reader
really engages with the
advert. The main colours
featured in the image are
yellow green and white.
This appears mainly to a
target audience who are
feminine, as it is mostly
women who wear animals
skins for clothing. The
model is slouched on a
rock which represents a
snake also the women’s
body position is quite
attractive and the fact she
is wearing makeup attracts
the male gaze (Mulvey)
therefore attracts a wider
range of audience to bring
awareness to the issue.
The sell line features a
slogan which is used
throughout all of Peta’s
adverts. The quote is very
engaging and makes the
audience feel a certain
way (hegemonic code)
which means the advert
has succeeded in selling
their point of view. ‘Belong
in the Jungle’ also links
with the image as it is in
the jungle. The advert is
included in a ViVA
manchester lifestyle
magazine which also
included a fashion article,
this is an affective advert
to put in this magazine as
the target audience would
be people who are
interested in fashion.
The fact the advert has used a
famous actress and model, this
intrigues readers who are fans or
interested in Helen Flanagan, also
younger people could be inspired by
here therefore are interested in what
the article has to say
This is an
advert from
VIVA
manchester
summer 2016

5. This is an advert for a fashion product. The name
of the product is is positioned near the product
which they are selling, it is also positioned not at
the top of the page to make the image the main
focus of attention, this is a common convention of
adverts.
The image is of a male model
leaning casually, his mise en
scene is very casual however
attractive and this attracts the
female target audience. The fact
he is wearing glasses make him
look sophisticated which attracts
the more sophisticated target
audience. In addition, male
readers may be attracted to his
style and aspire to look like him
therefore buying the product. The
model is not showing direct mode
of address so the main attention
is on his outfit.
The advert has included contact details
to help brand recognition, it also allows
the target audience to find out more
about the product and purchase it.
The colours used are very pastel, not
too bright to attract more of a
sophisticated group of people. The
colours mainly seen on the advert
are blue and white, which is more
associated to male target readers.

6. The image featured on
this advert is of a comfy
chair positioned by a
fireplace. The design is
quite modern and unique,
which is likely to attract
the target audiences
attention. The objects in
this image may represent
the company’s products
which would give the
target audience a clear
idea whether they will
look into the company for
their products. There is
natural light coming in
from the left side which
makes the image look
vibrant and cosy, which
will appeal to the target
audience. Furthermore,
the image links with the
subheading ‘relax’
because a comfy piece of
furniture besides a fire is
usually where people find
comfort.
The logo is in white with a nude
colour background which looks quite
sophisticated and formal, this also
links with the metlix light font which
looks formal yet modern, which
attracts a broader target audience.
The sell line is ‘Relax’
which is appealing and
intrigues audience
because everyone
wants time to relax as
it makes us feel better
about ourselves. The
font is quite swirly
which links to
unwinding and
relaxing. The white
colour allows it to
stand out in front of the
image and is centered
to make it the main
focus of attention. It is
also affective because
it sounds as if the
advert is actually
telling the reader to
relax, giving direct
mode of address (uses
and grats)
Information about the company and is at the bottom,
this is useful for the target audience as it allows to
show them what the company offers. The text also
provides the target audience a point of contact,
where they can directly contact the company and
gain more information. This links with the uses and
grats theory’s gratification of surveillance.
The advert advertises the companies social media
accounts. This appeals to a younger target audience
who will recognize that the brand is up to date with
youth trends, which may be reflected in its products
therefore creating a larger target audience.

7. The image is of an attractive
young women. Laying on a
bed, and showing some skin.
The media is seen through the
males eye and even though
the advert is mainly directed to
women she is positioned in a
way that would be appealing
through the male gaze. Direct
mode of address isn’t used so
that the main focus on the
women’s features instead.
High key lighting makes the
image look vibrant and
intrigues readers.
The company name is positioned
bottom right corner so that the image
is the main focus. It is also in a
couture font which creates brand
recognition, and looks simplistic and
minimalistic, which attracts a further
target audience.
There is no text on the advert which
isn’t a usual convention of adverts,
however its very modern and allows
the target audience to use their
imagination and leave them wanting
more.