Codes and conventions part 4

2. The advertisement displayed to the left boasts a variety of
techniques which collectively contribute to it being a
success page.
The central colour theme used is a blend of pinky reds with
a subtle introduction of gold and silver. In this case the
product is a woman’s watch, and as a result of this,
stereotypically feminine colours have been used.
The double page spread isn’t text heavy and avoids the use
of blocks of information. This entices the reader into
further enquiry and may even result in sales. In the place of
dense text, we find basic contact information such as a web
address and a company phone number.
The regal styling used for the ‘Cartier’, is representative of
the product itself. Padani is globally renowned brand that
targets those who can afford it’s expensive products.
As well as being female centred regarding colours, the
product is essentially a piece of jewellery. In today’s
society, the majority of jewellery purchased is bought by
women.
Simplicity is employed to boast an individual product to its full potential.
This helps the reader to focus primarily on the item as opposed to a
distracting back drop that isn’t in fact relevant.
UGT has been considered when creating a design plan. The layout is
simple and encourages those that are interested in the product to
actively further their knowledge by visiting the website listed.
In addition to this, the textual content suits most readers cognitive
needs as it provides an informative basis through minimalist means.

3. Unusually for a magazine primary ad page, this edition
features an advertisement for a local business. Not only is this
supportive of the regional community, but it also reaches out
to the potential market as it is entirely relevant to what’s
locally available to themas consumers.
The advertisement has no definitive colour scheme yet both
the logo and the majority of the photographs contain greenery
whether it be natural or artificial.
This issue defies most of the codes and conventions regarding
formatting as it is seemingly unprofessional and cluttered.
Simplicity isn’t used to help the reader focus on the product as
oppose to its surroundings.
With regards to uses and gratifications theory, this individual
advertisement page from Cornwall Life magazine successfully
implements social integration. The audience can connect with
the person featured in the picture in turn encouraging them to
purchase the product on offer.
The ad features several sell lines and incorporates the word
‘Exclusive’. This buzzword (often used for front covers)
engages with the reader and suggests to them that they have
special access to the product.
The positive expression on the face of the woman acts as a pull factor
for the potential market. It implies that when experiencing the same
high standard the product can offer, you too will feel good.
By boasting the locations winning of awards, the designer can draw in
individuals who may consider themselves part time critics. This entices
potential customers in by informing them of the high standards they
can experience locally.

4. Simplicity is by far the most
important thing to consider
when producing my own
advertisement page.
Complicated backgrounds
only take away from the
attention that should be
dedicated to the product itself.
The use of minimal models is
also key to gaining clear focus.
A simple and definite colour
scheme should be used to
meet the visual interests of the
target audience.
The page shouldn’t be text
heavy and should instead
engage with the audience
through both direct mode of
address and good imagery.
Contact details are also an
important convention as they
allow the potential buyer to
develop their knowledge of
the product by visiting a
website or calling the
company number.